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Corporate Sponsorship Resources
As a non-profit
educational institution, the Kellogg School of Management
allows student-run clubs to pursue corporate sponsorship,
following strict corporate development policies. The Kellogg
School provides two full-time staff members in the Corporate
Relations Department, the Assistant Directors of Corporate
Relations, to advise and support student clubs and conferences
with their sponsorship needs. This individual serves as a
liaison between the companies and the Kellogg students and
is knowledgeable on Kellogg’s complex relationships
and history with corporate partners. The Assistant
Director of Corporate Relations approves all corporate solicitation
plans for student run events, activities and conferences.
Corporate
Sponsorship Guidelines (.doc 29k/1pg)
Menu
of Options for Corporate Involvement in Student
Activities lists clubs that are approved to obtain corporate
participation.
Kellogg
Invoice Template (.doc
534k/1pg)
Information companies need to write a sponsorship check to
Kellogg.
Conference
Sponsorship Handbook (.doc 2Mb/21pgs)
Guidelines for conference sponsorship committees to follow.
The handbook includes sample solicitation letters, example
one-pagers and action plans to obtain corporate support
for a large event at Kellogg.
Conference
Sponsorship Committee Training (.ppt
1MB)
Given to the student-run conference co-chairs on May 30, 2007.
Kellogg’s
Corporate Involvement Website
Kellogg’s Corporate Development Website is where corporations
can learn more about giving opportunities at Kellogg and
the Corporate Affiliates Program.
Corporate
In-kind Gifts Information (.pdf
300K)
What is an in-kind gift? In-kind gifts are defined as donations
or awards of company property, goods, or services which
are not cash. This includes tangible items such as books
or software and intangible items such as plane fare or
lodging costs. Kellogg gives corporations tax credit for
their in-kind gifts. The sheet above will provide more
information on in-kind gifts. If your club or conference
have received a gift in-kind, please fill out the sheet
and give it to Gina Chiasson.
FAQ’s
- Frequently Asked Sponsorship Questions (.doc)
• Who is my Corporate Relations contact?
• What is the Menu of Options?
• What student clubs are approved for potential student
sponsorship?
• What activities and events are eligible for corporate
sponsorship?
• What do I need to do before contacting a potential
sponsor?
• When should I begin contacting potential sponsors?
• Who are good sponsorship contacts?
• What is a gift-in-kind?
• Do I need to report corporate sponsorship to anyone?
• Who should checks be made out to?
• Where are the checks sent to?
• Can companies donate money electronically or with
a credit card?
• How do I raise money for a club that does not qualify
for corporate sponsorship?
• How do I fundraise for a TG?
• What are other ways a company can get involved?
If you have a question regarding the information on this
site or would like to pursue corporate sponsorship for
your club event, please contact:
Jennifer
Johnson
Assistant Director of Corporate Relations
Kellogg School of Management – Development, 2nd floor
jennifer-johnson
@kellogg.northwestern.edu
847-467-1301
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