Tips for Communications
The guidelines below are designed to enable a free flow of information between students, providing full-time students effective and equitable access to tools for the dissemination of relevant information. At the same time, these guidelines maintain the professional image of the school by preventing random placement of print communication and by providing communication locations that are consistent and readily identifiable to the student body for the dissemination of information.
Communications General Policies:
- Alcohol should not be a main focus of an event’s publicity. Therefore, no communication option can state “Open Bar” or other similar phrase.
- Communications should not contain images or language of a questionable nature.
- No commercial advertising is permitted.
- All communications and marketing materials must be correctly branded with the Northwestern, Kellogg, and group logos.
Communication Options (use links to get to appropriate section):
- Broadcast Email
- Serial Announcements
- Media Wall
- Posters on Easels
- Table Tents
- Atrium Stairs Landing
- Branded Products
- Other Options Not Specified
Flyers are used to communicate information that pertains to Kellogg clubs, organizations, and events. Please follow the below guidelines for appropriate flyer postings:
- All flyers must have the Kellogg Logo and incorporate the wording “Northwestern University” on them. BOTH components must be clearly legible and in the approved format, otherwise they cannot be approved. Directions and additional information can be found here: . http://www.kellogg.northwestern.edu/marcomm/guide/standards/logos/index.htm
- The club or organization sponsoring the event must include its own logo on all flyers.
- Flyers will be limited to the bathroom walls (not entry doors) on the ground floor and first floor only, bulletin boards on the 1st floor, and the 1st floor printing room (room 157). Posted promotional materials in any other areas of the business school will be removed. Repeated violations may result in club sanctions.
- Flyers must be approved and stamped by Student Affairs prior to posting.
- Each event/announcement will be limited to up to 2 total flyers for bulletin boards (blue stamp) /1st floor printing room (room 157) and 20 total flyers for the bathrooms (red stamp)
- Flyers in the printing room (157) are limited to the corkboard railings along the upper walls only (no other surfaces permitted)
- Flyers cannot be posted on cement, paint, glass, or wood.
- Flyers should not contain images or language of questionable nature, and may be rejected on these grounds alone. If you are seeking pre-approval prior to printing, please email a .pdf version of your proposed flyer to a Student Affairs staff member.
Broadcast emails are used to communicate events, information, and emergency situations that pertain to the entire student body. Other information should be distributed via a club or section listserv. The class email listserv addresses are as follows. Each address below should be followed with "kellogg.northwestern.edu".
- Both Class of 2014 and Class of 2015: class14and15@
- Class of 2014 only: class14@ [NOTE: The second-year listserv includes the 1Ys]
- Class of 2015 only: class15@
- 1Y Class of 2014 only: 1yclass14@ [NOTE: The 1Y class also has their own open section listserv that is different from this listserv, which is reserved for official notices only]
Each KSA-funded club is allowed one broadcast email to the entire student body (generally utilized at the beginning of the school year) to introduce the club to the student body and to invite interested students to an opening event and the KelloggGroups page. After that, club-specific communication (announcements, events) should occur via KelloggGroups.
- Each conference is allowed six broadcast emails, limited to one per week.
- Each club related event involving ticket sales or paid admission is allowed four broadcast emails, limited to one per week.
- All other club related events (non-conference, free admission) are allowed three broadcast emails, limited to one per week.
- The KSA is exempt from email limits, since the class listservs act as the KSA’s listserv (there is no opt-in listserv for KSA).
- Student groups/events/programs that are exempt from this limit, but must adhere to the one-email per week limit include: Admissions team, DAK, KWEST, CIM, GIM, Grad Week, Merger, Special K!, Charity Auction Ball, and Casino Night.
- The subject line of the email should include: the name of the club/group organizing the event and a summary of the event details, including the date. For example, “Marketing Club: P&G Speaker 9/25”. Note: it is not sufficient for this information to be embedded in an image.
- No broadcast email will be sent out until the event has been entered into the Kellogg Calendar, accessible from the Kellogg Serial page, whenever appropriate.
- The following examples are a few of the things that are not appropriate for broadcast emails: club-specific events or announcements, requests to help with surveys or research, lost and found items, results from contests, apartments for rent, etc.
- Commercial advertising (for profit or non-profit/charity) will not be sent out by broadcast email, nor will it be posted on the Serial Announcements
- Messages will be limited to 150K in size. If you attempt to send a larger-sized message, the system will reject your message and notify you.
- The Business Leadership Club (BLC) must send messages using the kellogg-leadership@ email address if they wish to communicate through the class listserv.
- Clubs can choose when and how to use their one email per school year. It does not have to be at the beginning of the year.
- Student Affairs moderates the listservs, releasing emails several times a day during standard business hours. Emails will not be released at night, on weekends, or on holidays.
- Section listservs are members-only lists (only people on the list can send to it) and include the 1Y and MMM. These listservs may be an option for messages unsuitable to class wide broadcast e-mails.
For the most up to date information on the calendar and the rest of KelloggGroups, please visit: https://kis.kellogg.northwestern.edu/Pages/KelloggGroupsOverview.aspx
For the most up to date information on Serial announcements, please visit:
Who can request a posting to The Serial?
Faculty, administration, and the Kellogg student body.
When will my item be posted on The Serial? (Important)
- You should submit your posting a minimum of 24 hours before you want it posted.
- For events requiring an RSVP, the Serial Editor will post a week in advance.
- For those not requiring registration, postings will be made 2 days prior to the event.
The Serial Editor reserves the right to deviate from these rules depending on demand for space.
How do I request a posting on The Serial?
On the Serial page under the Announcements box, please click on “submit an announcement”.
Student and Club Announcements: Your posting must be a brief 20 words or less announcement. Please include the name of your event in the Subject of your email, rather than "serial posting". You can include links to email addresses, and if you have a lot of information to communicate, a link to your website as well. Your posting must be brief and concise. Lengthy details are better communicated through a listserv email. The posting subject must be of general interest to the majority of the Kellogg population. The Serial Editor reserves the right to edit postings for length.
Academic, CMC, and Student Affairs Announcements: Postings to this section of the Serial can only be requested by the Student Affairs office, Dean's Office, Career Management Center, and KSA Executive Committee.
The following types of information are NOT acceptable for posting on the Serial: lost-and-found items, regularly scheduled club meetings/events that are specific to that club’s members, regularly scheduled sporting events, recruiting events, for sale items, and non-Kellogg sponsored events.
Other questions about Serial Announcements:
If you have any questions or concerns about an existing posting you have submitted, send email to the Serial Editor.
For the most up to date information on Media Wall usage, please visit:
POSTERS ON EASELS
Posters are limited to 3 per event, with one allowed at each of the following locations: 1) main lobby of Jacobs Center; 2);on the ground floor under the atrium overhang, by the event promotion tables and 3) at either the 1246 entrance, the Garrett parking lot entrance or the entrance by rooms 165 and 166. Posters must be approved by Student Affairs (Dean Fran Langewisch firstname.lastname@example.org) at least one week in advance. Due to space limitations, Student Affairs reserves the right to limit poster/easel allocations. Sign-up for use of a poster stand or easel must be done in advance at the Student Affairs front desk. Posters may be displayed one week in advance of the event only.
Table tents can be placed on tables in the atrium and LSR and must be approved byMariellen Gibson in the Dean’s Office ) at least one week in advance. As only one table tent may be advertised at a time per table, the Dean’s Office reserves the right to limit table tent allocations. Table tents may be displayed one week in advance of the event only.
There are three tables under the atrium wall overhang that may be reserved by clubs for promoting events or selling tickets for events. Tables may only be reserved for one week, and requests are granted on a first-come-first-served basis. To request a table reservation, please visit the Student Affairs front desk.
ATRIUM STAIRS LANDING
The floor of the atrium stairs landing may be utilized for the appropriate events. Only one event may be advertised at a time and must be approved by Executive Director for the Office of the Dean Carole Cahill (email@example.com) one week in advance. Administration reserves the right to determine appropriate allocation of this space.
When creating commercial products such as T-shirts, mugs and bags using the Kellogg School logo and Northwestern University identity, you must use the registered trademark version of the Kellogg logo. Special note: The Kellogg School logo or word mark may not be printed on red products, because red is a trademarked color associated with the Kellogg's cereal brand.
Please allow sufficient time (about one month including production time) . For a complete guide, please review the Branded Products webpage.
OTHER OPTIONS NOT SPECIFIED
For Jacob activity/event communication requests not contained above, please contact Dean Fran Langewisch at firstname.lastname@example.org.