Club Sponsorship Resources
The Corporate Partnerships (CP) Department advises and supports student clubs and conferences with their corporate sponsorship solicitations. This office serves as a liaison between companies and Kellogg students and is knowledgeable on The Kellogg School’s overall relationships and history with corporate partners.
Is your club eligible?
- Corporate sponsorship is reserved for clubs of an academic or cultural nature. Non-academic clubs or social activities are not permitted to solicit companies for sponsorship. Non-academic clubs include sports clubs and social clubs.
- If your club is not eligible for corporate support, Kellogg Thank-a-thons are a simple way to raise funds by talking with Kellogg alumni and thanking them for their donations to the school.
Is your event eligible?
- Corporate sponsorship can be raised for events and activities that benefit the entire Kellogg community, provide an academic and intellectual gain, or share a cultural experience that enhances the overall education.
- Case Competitions – A corporation can host, not sponsor, a case competition. This means that no money exchanges hands between Kellogg and the hosting corporation. All monies paid for hosting the competition (prize money, food), should be paid directly to the vendor/student by the company. Additionally, because case competitions benefit very few students, no sponsorship money can be raised to support a team’s entrance fee or traveling expenses. If you are interested in hosting a case competition, please contact your CP contact.
- Treks – We do not seek sponsors for student treks.
Prior to Sponsor Outreach:
- Start early, securing sponsors takes time. Begin Solicitations 4-5 months before the event and no less than 6 weeks before an event.
- Do not reach out to a company until your CP contact has approved your corporate solicitation package and company list. Your CP contact would be happy to meet and discuss your budget and sponsorship plan.
- When developing a list of potential sponsors, utilize business contacts, recruiters, Kellogg alumni and past organizers of your activity.
- Sponsorship is event based and cannot be raised generally for a club. Sponsorship levels across club events are $750 for one event, $1,500 for two events and $2,000 for three events.
- We suggest soliciting for all of your eligible events within one succinct sponsorship package.
- Typical benefits include the ability to send a speaker, logo placement on emails promoting the event, and signage at the event.
- All recognition given to a company should be limited to the event(s) that they are sponsoring.
- In-kind gifts are defined as donations or awards of company property, goods or services which are not cash. In-kind gifts will be recognized only if the gift helps with the bottom line of the event budget. (i.e. complimentary printing of a marketing piece)
- As an alternative to fundraising, some clubs ask the hosting companies to provide food for the event.
Once a sponsor is confirmed
- Please let your CP contact know once a company agrees to sponsor, so an invoice can be sent. The check will be sent to the CP office, so that it can be acknowledged by the University as a gift to the school. The check is first deposited into a University Gift Account and is transferred to the club’s account. Please note that it may take a few weeks to be posted.
- Please provide the company contacts with a timeline of when documents will be needed to fulfill sponsorship benefits.
- Logo display. When placing company logos (emails, banners), if multiple companies - please list logos in alphabetical order.
Confirming a date:
- Check the Kellogg Groups Calendar for potential conflicts; these can negatively affect your attendance.
- Club should not schedule more than 3 events per week and, a company can be on campus up to 3 times per quarter. Please see the Key Dates/Guide for Company Presence on Campus for further information.
- Partner with other clubs to ensure a large audience for a high level speaker.
Once a speaker confirms:
- Once the speaker is confirmed please email email@example.com, and cc your CP contact so that a thank you note from the dean can be sent to each speaker, all that is needed is the name, title, company, e-mail address, and the date of the event.
- For other logistical planning needs please contact Mike Rice (Full-time) or Andrea Stoit (Part-time) Reserve an appropriate size classroom for your event. Click here for information. (link to booking a classroom)
- Click here for useful information on promoting your event (link to promoting your event)
- If the speaker is an alum, his or her graduation year should be included in all marketing material. i.e. John Smith ’89, President, ABC Corporation.
- Let your CP Contact know if the speaker has requested any meetings, as she can assist you in arranging them.
- Ensure that someone will greet the speaker upon his/her arrival. We suggest exchanging cell phone numbers.
- Determine who will introduce the speaker, who will close the event, and who will escort the speaker from the room.
- The day of the event: Make sure the AV is ready, that the speaker has water, a podium, and microphone if needed.
- Have volunteers available to greet people as well as encourage students to take seats.
- If your event is in the Owen L. Coon Auditorium, we suggest encouraging students to take seats first in the front middle section, with the left and right sections following.
- The CP office will be send sponsors a thank you letter once their sponsorship check is received. We also recommend that within one week following the event, you send a note, thanking them for their donation.