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AGENDA

Saturday, February 12, 2011

Tentative agenda for the 2011 Sports Business Conference:

7:45-8:45am

Breakfast & Registration
8:45-9:00am Opening Remarks: TBD
9:00-9:45am
Keynote 1:
Jennifer Lynn Storms, Senior Vice President for Sports and Event Marketing for Gatorade
9:45-10:00am

Break
10:00-11:15am

Panel Session 1:
The Economy's Effect on Sports Business

11:15-11:30am
Break
11:30-12:45pm

Panel Session 2:
Panel A: The Global Expansion of Sports Leagues and Businesses

Panel B: The New Faces in Sports

12:45-2:00pm Lunch
2:00-2:45pm Keynote 2:
Jim Delany, Big Ten Commissioner
2:45-3:00pm Break
3:00-4:15pm Panel Session 4:
The Future of Sports Media

4:15-4:30pm

Break

4:30-5:15pm

Keynote 3:
George Pyne, President, IMG Sports and Entertainment

5:15-6:00pm

Networking Reception