Conference dress code:
Business casual

In the sports world,
competition extends
far beyond the field of play…

The $213 billion sports industry is dynamic, diverse and complex. Business leaders in sports are faced with the challenges of managing athletes, sponsors, and partners, in order to turn a profit. Meanwhile, fans’ needs and demands are continually changing in an increasingly competitive landscape for their attention.

This conference provides a forum for students and professionals to discuss the skills needed to manage and capitalize on this challenging environment. Featuring prominent figures representing a diverse set of stakeholders from the sports business industry, the conference will address topics including the globalization of sports, entrepreneurship opportunities in sports, sports sponsorships and MBA careers in sports. The conference promises to be an incredible opportunity for experience-sharing, sports business knowledge development and industry networking for Kellogg students, Kellogg alumni and industry representatives.

Content from Last Year’s
Inaugural Conference

2010 Sports Business Conference Program

Videos of the Conference

The Business of Sports Sponsorships

Entrepreneurship and Sports

The Global World of Sports

MBA Careers in Sports
Click to watch. Video will open in a new window. (Password protected for the Kellogg community)