Kellogg eLab

Kellogg eLab (Online Studies Only)

The Kellogg eLab participants are recruited nation-wide. Studies are deployed and managed through the Kellogg elab Sona Site or through mTurk. The Kellogg eLab is broken up into two sub-pools:


Sona eLab

Participants are recruited nationwide via social media.

Upon subject pool registration, participants are presented with a demographic questionnaire. Participants’ answers will determine their eligibility for subsequent research studies.

Investigators wishing to target specific demographics using this pool should indicate as much on the required intake form. Our lab staff will deploy your study through the Sona Systems portal and provide you with the data points. Our staff is also available to program the survey or online experiment on your behalf.


View Full Sona eLab Demographics Report
elabeducation


Kellogg mTurk Panel

Participants are recruited into the panel by completing an Initial HIT through the Behavioral lab’s mTurk account. This HIT is a demographic questionnaire.

Once users have completed a HIT for the lab, we may contact them directly via mTurk in order to invite them to participate in future research studies for which they qualify based on their responses.

This allows the lab to include only those who truly meet the desired qualification type(s) and exclude participants who have previously completed a study for a particular investigator, or users who have previously participated in other Kellogg studies.

Investigators looking to target specific demographics can request use of this panel using our intake form. Our lab staff will deploy your HIT through our panel on your behalf and provide you with the data points. Our lab staff is also available to program the survey or online experiment on your behalf.

View Full mTurk Panel Demographics Report

mturk Income

 

eLab Recruitment Strategies

Online Marketing & Advertisements: In collaboration with the Kellogg Communications Office Social Media team, digital advertisements are posted regularly to Kellogg's Facebook, Twitter, and LinkedIn pages.  Regular posts also appear on Craigslist and Reddit.

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