RESEARCH METHODS IN MARKETING
Kellogg has an educational license for Sawtooth Software's ACA, Adaptive Conjoint Analysis. ACA is a DOS program and is limited to 5 attributes and 50 cases.
Instructions:
- Download ACA to your computer
- Unzip the files in a subdirectory.
- Run the installation program (INSTALL.EXE).
- Start ACA by double clicking on ACA.EXE
- Maximize the screen by pressing ALT-ENTER. This will fix the display.
There is a copy of the ACA manual available to students in the Andersen computer lab. Please direct any questions to the course instructor and teaching assistant.
Related links
- Course website
- Technical papers from Sawtooth Software on ACA and conjoint analysis
- Sawtooth Software's FAQ about ACA
Relevant pages in Research Computing