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FORRESTER RESEARCH NORTH AMERICAN
CONSUMER TECHNOGRAPHICS SURVEY & DATA

Contents


Availability

The Forrester Research North American Consumer Technographics Survey & Data is only available to authorized faculty and doctoral students of the Kellogg School of Management.

Description

The North American Consumer technographics Survey & Data is a annual survey of more than 40,000 US and Canadian households, with questions that aim to analyze patterns in technology behavior among consumers in the US and Canada. While the survey instrument focuses mostly on the online behaviors of connected consumers, it also includes questions about general technology attitudes and standard demographic and psychographic questions. The topic areas in this survey include (but are not limited to): automotive, consumer technology, financial services, healthcare, marketing, media, retail, and travel.

The Kellogg School has purchased the data between 1998 and 2010.

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