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Executive Programs

Creating and Managing Strategic Alliances

Grow your business more quickly and with lower cost and risk through the use of strategic alliances. In a world of resource constraints and intense battles for customers, firms are increasingly employing a variety of cooperative relationships to achieve their overall strategic objectives domestically and internationally. However, managers are finding that designing and maneuvering through alliances are very challenging activities. This program is designed to provide you with state-of-the-art knowledge on how to create and manage different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships, and consortia. You will also develop a better sense of the costs and benefits of strategic alliances and learn the specific conditions under which alliances are preferred to internal development, mergers and acquisitions, or outsourcing.

Who Should Attend?
This program is designed to meet the needs of mid and upper-level managers who are involved in the creation and/or implementation of strategic alliances. Since participants come to the program from a variety of industries and backgrounds, the seminar provides an excellent opportunity to exchange information with peers regarding best alliance practices. Individuals with responsibilities for business development, strategic planning, marketing and operating strategic alliances will benefit, as will professionals offering legal, accounting, or management consulting services to firms engaged in or considering strategic alliances.

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