2010 Kellogg Risk Summit Program
Understanding the US Consumer: Risk Management and Marketing Intertwined
The recent financial crisis has shown the immediate impacts of the US consumer deleveraging. Delinquencies, default, and foreclosures have reached unseen levels. Traditional norms in dealing with consumers would suggest that many millions of consumers will find securing loans difficult over the next few years. The wave of recent regulation has also brought new limitations and expectations in managing consumer risk in financial services. Not only do firms need to consider the value of a consumer, but the risk that a consumer poses now and later down the road. In many ways, the marketing and risk decisions of a firm are intertwined. As the US consumer faces continued high unemployment and expresses greater frustration with government and business, opportunities and risks surely lie in the path of many businesses. Charting a path through these risks will require a new outlook on the risk posed by consumers. The 2010 Kellogg Risk Summit strives to explore these risks, outlooks from leading experts and business leaders, and offer ideas about how best to understand the risk posed by the consumer.