Generation Y-ers:

- are born between 1977 and 1995
- are aged 7 to 25 in 2002
- number 70 million and make up 21 percent of the population
- will exceed the number of baby boomers at their peak

The percentage of Generation Y-ers in the total population are expected to increase at twice the rate of the population until 2010, and by 2020 this percentage will have reached 32 percent.

Generation Y is an ethnically diverse generation. While minorities make up 24 percent of baby boomers, they form 34 percent of Generation Y.

The two charts below illustrate the difference in ethnic make-up of the two generations:

And ethnic diversity will continue to rise among Generation Y. By 2010, Hispanics will be the largest minority group in the generation, making up 17 percent of the population.

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