Vice President, Research and Planning
Bailey is executive vice president for research and planning at
BBDO Chicago, one of the world's five largest advertising agencies
serving clients such as Wrigley, Bayer, Allied Domecq and Borden.
He has been with BBDO for 29 years and leads a research and planning
department of 15 professionals. His favorite part of his job is
discovering what motivates consumers.
has received numerous awards for his work, including the advertising
research industry's highest recognition, a grand trophy in the
Ogilvy Awards Competition from the Advertising Research Foundation.
He also has received BBDO Chicago's highest award, the Founders
Award, and is listed in Who's Who in America and Who's
Who in Advertising.
graduated with a B.A. from the University of Kansas, with honors,
and received an M.A. and a Ph.D. in political science from Northwestern
University. He received an M.M. with distinction from the Kellogg
School of Management, where he currently serves as a member of
the Alumni Advisory Board.
has been married to his wife Rita for 30 years and has two daughters:
Becky, a recent Northwestern graduate, and Sarah, who is a freshman
Chairman and Chief Creative Officer
Leo Burnett USA
her career at Leo Burnett spanning almost three decades, Cheryl
Berman has been responsible for some of the most creative, brand-building
advertising celebrated around the globe. As chairman and chief
creative officer for Leo Burnett USA, Cheryl is responsible for
the agency’s creative product as well as the administrative
and operational aspects of the creative and production departments.
She is also head of the Leo Burnett USA Operating Board.
the last decade, Cheryl and her creative group have won a host
of industry awards and accolades including Andys, Addys, Effies,
Clios and Cannes Lions.
talented songwriter with a natural ability to capture and share
a brand’s story through music, Cheryl has composed well-known
themes for McDonald’s, Disney, Kraft, Hallmark and the Chicago
joined Leo Burnett in 1974 as a copywriter. She progressed through
the creative ranks, being named associate creative director in
1978, vice president in 1981 and creative director in 1984. By
1986, Cheryl had been promoted to senior vice president. She became
a group creative director in 1987 and added the executive vice
president title a year later.
became the first woman appointed to Burnett’s Board of Directors
Women’s Advertising Club of Chicago recognized Cheryl for
her contributions to Leo Burnett and the local advertising industry
in 1997, naming her “Ad Woman of the Year.” The “Determined
Ms. Berman” was also featured in the Wall Street Journal
Creative Leaders series in 2001.
Chicago native, Cheryl graduated from the University of Illinois
at Urbana with a B.A. in journalism. She and her husband Randolph
Kretchmar have three children who she claims provide the insights
and inspiration to keep her on her toes in this industry.
Senior Vice President, Account Planning
Foote, Cone & Belding/Chicago
Danis uncovers consumer insights and develops creative strategy
as director of Mind & Mood®, and extrapolates social,
consumer and marketplace trends as part of Foote, Cone & Belding/Chicago's
Future Focus process. She also practices brand relationship development
through the agency's Brand Connectivity tool and is a resident
creative problem solving facilitator.
to joining Foote, Cone & Belding, Julie was a principal in
The Everest Group, a Chicago-based management and marketing consulting
firm; ran her own marketing consulting business, Danis-Sliter
Enterprises; and held marketing management positions at Leo Burnett
and Frito-Lay, Inc.
is a writer, commentator and humorist. She is an editor and contributor
to The Works magazine, wrote a column called “It’s
A Living” featured in the Sunday Chicago Tribune,
and contributed workplace commentary to public radio’s Marketplace
program. She speaks to various groups on the subject “How
to Make Work Work For You.”
received an M.B.A. and an M.A. in social service administration
from the University of Chicago and a B.S. in human development
from Northwestern University. Other studies have taken her to
Iowa State University’s Writing Program and Chicago’s
Second City School of Improvisation, as well as creative problem
solving and storytelling courses.
is a trustee of the Goodman Theater, an associate member of the
Metro-Achievement Center, and a member of the University of Chicago
Women’s Business Group, Leadership America, and American
Women in Radio and Television. She likes running and adventure
Corporate Vice President, Global Marketing and Communications
Frost is corporate vice president of global marketing and communications
for Motorola’s Personal Communications Sector based in Libertyville,
Illinois. He meets with key customers to create unique co-marking
programs and develops edgy, attention-getting advertising to support
new products. Geoffrey is focused on helping define Motorola’s
“voice” within popular culture and aggressively positioning
the company to capture brand leadership around the world. His
team handles brand management, advertising, product publicity,
public relations, sponsorships and brand events, promotional activities,
agency management and other global consumer communications strategies.
this year, with advertising agency partners Ogilvy and Mather,
Geoffrey and his team unveiled “Moto" to the world.
Moto, the consumer-focused expression of the Motorola Intelligence
Everywhere brand represents the fusion of technology with a consumer’s
personality, individuality, self-expression and identity. Under
Geoffrey’s direction, Motorola has received an array of
creative awards including an “Effie” Award for advertising
to accepting his current position at Motorola in 1999, Geoffrey
served as global director of advertising and brand communications
for Nike, where he oversaw brand strategy, advertising, direct
marketing and Nike.com. Some of his most highly acclaimed marketing
activities included Michael Jordan’s “Frozen Moment”
and “Jordan CEO” campaigns and Tiger Woods’
“Hello World” and “I am Tiger Woods” campaigns.
Additionally, Geoffrey’s “What are you Getting for
Work” program was named Adweek’s Best U.S.
Campaign of the Year. In 1998, Geoffrey received the Cannes Grand
Prix for best campaign in the world at the International Advertising
and Chief Executive Officer
Galvin began working at Motorola in summer jobs in 1967 and joined
the company full-time in 1973. For the next decade, he held sales,
sales management, marketing management and product management
assignments in the Communications Sector, the two-way radio business
in that era.
In 1983, he joined Tegal Corp., a wholly owned subsidiary of Motorola
and manufacturer of plasma etching and stripping equipment for
the semiconductor industry, as vice president, marketing sales
and service. A year later he was named vice president and general
manager of Tegal’s U.S. operations.
He became vice president and director of the Communications Sector’s
Paging Division in Boynton Beach, Fla. in 1985, general manager
of the division in 1986, and a corporate vice president in 1987.
He moved to senior vice president and chief corporate staff officer
in January, 1988, and became a member of the Policy and Operating
Committees of the corporation. In May 1988, he was elected to
the Board of Directors of Motorola, Inc. and elevated to an executive
vice president in May 1989. In January, 1990, he joined the office
of the CEO as senior executive vice president and assistant chief
operating officer. He was elected president and chief operating
officer in December, 1993, chief executive officer in January,
1997, and chairman of the board in June, 1999.
Christopher received a bachelor’s degree from Northwestern
University and a master’s degree with distinction from the
Kellogg School of Management. He is a member of the Bechtel Corporations’
Board of Counselors, Computer Systems Policy Project (CSPP) Executive
Committee, Business Council, American Society of Corporate Executives,
the Hong Kong Chief Executive’s Council of International
Advisors, The Business Roundtable, the U.S./China Business Council,
the Beijing Mayor’s Advisory Board and the Catalyst Board;
a trustee of Northwestern University and the American Enterprise
Institute; an advisory board member for the American Society for
Engineering Education and the National Underground Railroad Freedom
Center; and a director of the Illinois Coalition for Science and
Director of Planning & Research
a child, Meridith Jamin constantly asked the question: "Why?"
After fine-tuning her querying skills, she moved on to perfecting
her aptitude for eavesdropping. Fortunately for Meridith and society
at large, she has been able to channel her natural curiosity to
a greater cause than merely being nosy: She found a career in
brand planning and qualitative research. Meridith has spent countless
hours trailing moms, teens, singles and business people—probing
them in research facilities, camping out in bedrooms, bonding
with them in kitchens and grocery stores, and hanging out with
them in bars. And she has spent even more time pondering and plotting
brand positionings, marketing communications strategies and new
products for some of the strongest icon brands, including Sony,
Campbell's, Kraft, Fisher Price, Hallmark and Sears.
was recently hired as director of planning and research at Sachs
Insights, where she manages a group of researchers who are equally
as curious as she is. Prior to joining Sachs, Meridith managed
a group of brand planners dedicated to uncovering relevant teen
and young adult insights and was a planning director on the Sony
Consumer Electronics account. Prior to that, Meridith was a new
products brand manager at Lever Brothers, responsible for planning
new product strategies and programs for Snuggle and Wisk. She
even holds a design patent for one of Lever’s key brands.
Meridith began her career as a marketing consultant at the Fortini-Campbell
Company. Her insights influenced advertising strategies, brand
positionings and new products on Kraft, Hewlett Packard, Seagram’s
holds a B.A., Phi Beta Kappa, in economics from Northwestern University
and an M.A. in integrated marketing communications from the Medill
School of Journalism at Northwestern, where she was salutatorian
of her class.
lives with her husband Joe, infant son Jackson, dog Charlie Brown
and cat Guisseppe on Manhattan’s Upper West Side.
Director of General Merchandise
Harley-Davidson Motor Company
has been with Harley-Davidson for nearly six years. She has held
manager and senior manager positions in the general merchandise
area before taking on the role of director of general merchandise.
responsibilities include design, product development, marketing
interface and management of products developed for the Harley-Davidson
Motorclothes line, a full line of products including leathers,
riding gear, apparel, accessories and gifts and collectibles.
to her work at Harley-Davidson, she worked at Spiegel, Inc. holding
positions in purchasing, product management and new business development.
earned a B.S. in retailing at the University of Illinois at Urbana-Champaign.
resides in Milwaukee with her husband and two children and is
an avid motorcycle rider.
President and Chief Executive Officer
Levi Strauss & Co.
Marineau is the president and chief executive officer for Levi
Strauss & Co. (LS&CO.).
has an extensive record of achievement in consumer products marketing
and management, including success in the highly competitive "Cola
to joining LS&CO. in September 1999, Philip was the president
and chief executive officer of Pepsi-Cola North America. Brought
in as a business turnaround expert in 1997, he focused the organization
on operational excellence, clear accountabilities and relevant
consumer marketing. As a result, Pepsi outgrew rival Coke in North
America in 1998 for the first time in the '90s and then again
eight out of the last nine months that he led the company.
1996 to 1997, Philip was president and chief operating officer
of Dean Foods Company. At Dean Foods, he oversaw a substantial
increase in both sales and earnings. He led the successful repositioning
of milk as a beverage rather than a food item.
to his tenure at Dean Foods, Philip spent 23 years at Quaker Oats
Company—from 1972 to 1996—where he held a series of
progressively responsible positions. He served as president and
chief operating officer of Quaker Oats from 1993 to 1996. As COO,
Philip had worldwide responsibility for the company and its brands,
including Gatorade, which he is credited with growing from $85
million in revenues to $1.2 billion, making it a global powerhouse
in the sports-drink industry.
is a board member of Meredith Corporation and the Vietnam Veterans
Memorial Fund. He also is on the advisory board of the Kellogg
School of Management and is a trustee on the board of Georgetown
received his M.B.A. from Northwestern University in 1970. He received
a B.A. in history from Georgetown University in 1968.
Director of Worldwide Xbox Marketing
director of worldwide Xbox marketing at Microsoft, John O’Rourke
is responsible for building the Xbox brand and driving consumer
demand for Xbox. John manages advertising, PR, packaging, events,
research and direct marketing for the Xbox system, as well as
product marketing for Xbox games published under the Microsoft
believes digital entertainment is the next great mass media revolution,
and he recognizes that console games will be a primary force driving
this revolution. His focus is understanding the needs of the consumer
and developing programs, offers and events that engage the hearts
and minds of those consumers in a way that will build a community
with long lasting connections and loyalty to Xbox.
1997 to 1999, John was director of marketing for the Learning,
Entertainment, and Productivity Division of Microsoft, which developed
and marketed software in the home productivity, education, reference
and games areas. Prior to that, he was a group product marketing
manager for the Desktop Applications Division, responsible for
the various marketing efforts of Microsoft’s family of productivity
applications including Microsoft Office, Word, Excel, Access,
PowerPoint, Outlook, Publisher, FrontPage and Works.
joined Microsoft in January 1992 as product manager for Microsoft
holds a B.A. in business and an M.B.A. from the University of
Director of Urban Think Tank/Director of Planning
Pippins joined the Vigilante Division of Leo Burnett, USA as director
of planning in August 1998. Today, he directs Urban Think Tank
for Vigilante, a unit of Publicis Groupe. His responsibilities
include managing Urban Think Tank (the company’s strategic
planning and research unit) and identifying new revenue streams
for the company. Since January 2001, Dakota also has served on
the board of directors of Hormel Foods Corp.
previous experiences include serving as director of The Management
Institute of New York University, senior vice president of planning
and development for a division of Citicorp; senior vice president
of the Chisholm-Mingo Group; vice president/management supervisor
at Burrell Communications Group; and in various marketing management
positions at General Foods, where he began his marketing career.
He also was a co-founder and CEO of UTO Direct.
has successfully developed and managed businesses in package goods,
financial services, telecommunications and durable goods. While
at General Foods, he developed Crystal Light, one of their most
successful products of the last 20 years. As a senior vice president
of a division on Citicorp, Dakota managed the development of an
award-winning marketing program.
is an adjunct assistant professor at NYU, where he developed the
university’s first course in integrated marketing communications
and served for five years as director of the Management Institute.
Additionally, while at NYU, Dakota also served as director of
the Center of Direct Marketing and lectured in interactive and
1995 and 1996, he traveled extensively throughout West Africa
and co-founded Sustainable Community Development Network, Inc.
(SCDN), an organization dedicated to building sustainable communities
in both the United States and Africa.
received an M.B.A. in marketing from the University of Wisconsin
and a B.S. in psychology from the University of Illinois, where
he minored in mathematics and anthropology. He also has an extensive
background in chemical engineering.
Director, African American Consumer Marketing & Sales
Robinson is director of marketing and sales for African American
and youth markets for General Motors’ Vehicle Sales, Service
and Marketing organization.
is responsible for developing the strategies and programs to drive
improved market share among the African Americans and people under
35. Core to these responsibilities is building an expertise on
the customer segment and then turning that learning into short-
and long-term business plans for the customer segment.
to assuming this position in February 2001, Chris spent one-and-a-half
years at OnStar as the director of marketing communications, where
he worked to build the brand behind the highly acclaimed and award-winning
Batman integrated marketing campaign. Chris went to OnStar in
1999 after two years as manager of truck advertising for the Chevrolet
Motor Division, where he managed marketing communications for
Chevy’s SUVs and minivans. Before joining Chevrolet, Chris
spent a year at Ameritech as manager of marketing communications
for small business services. Previously, he held a number of client
service positions with Leo Burnett, most recently managing Asian
and European initiatives for United Airlines.
holds an M.B.A. from the Graduate School of Business at the University
of Chicago, as well as a bachelor’s degree in Industrial
Administration from GMI Engineering and Management Institute.
Chris also worked as a co-op student for General Motors’
Electro-Motive Division from 1984-1989. He has finished coursework
towards an associate degree in culinary arts from the Cooking
& Hospitality Institute of Chicago.
professional affiliations include membership in the American Marketing
Association, the Association of National Advertisers and the AdCraft
Club of Detroit.
Chris is married with two children and lives in the Detroit area.
Professor of Marketing
University of Massachusetts
D. Schewe is a professor of marketing at the University of Massachusetts
at Amherst as well as principal in Lifestage Matrix Marketing.
Schewe has advised numerous companies in strategic planning, competitive
intelligence, marketing research, customer service and competitive
positioning. His client engagements have included The Coca-Cola
Company, Kellogg's, Spalding Sports Worldwide, International Business
Machines, Kmart, RJR Nabisco, Kraft General Foods, Prudential
Bache, Grand Metropolitan, Lucky Stores, Eastman Kodak and Procter
the last two decades, Dr. Schewe has focused on understanding
the marketing management implications of an aging population and
assisted numerous manufacturers and retailers targeting various
age groups. From this knowledge base, he has worked as Executive
Consultant to Age Wave, Inc., a San Francisco-based consulting
firm specializing in offering counsel on the implications of the
aging of America. While working at Age Wave, Dr. Schewe met Geoffrey
Meredith, with whom he started Lifestage Matrix Marketing in 1994.
Schewe has spoken extensively and internationally to executive
groups on marketing topics within his areas of expertise. He has
given numerous keynote addresses to large audiences in such varied
industries as credit unions, healthcare, financial services, senior
living communities, building supplies and polyurethane. He has
authored more than 50 articles in academic journals such as the
Journal of Marketing, the Journal of Marketing Research,
Business Horizons, Marketing Management and
the Journal of Consumer Marketing. His recent articles
in American Demographics have been quoted and referenced
widely. He is frequently featured in newspapers, magazines and
trade publications nationwide. He is the author of Exploring
the World of Business (Worth Publishers, 1996), co-authored
with Ken Blanchard; The One Minute Manager; and The
Portable MBA in Marketing (John Wiley & Sons, 1998).
His most recent book, Defining Markets, Defining Moments:
America's 7 Generational Cohorts, Their Shared Experiences, and
Why Businesses Should Care, has been wildly acclaimed by
business professionals and academics as detailing an exciting
new way to understand today's market segments and their values.
Schewe received his Ph.D. in 1972 from the Kellogg School of Management
and his M.B.A. in 1965 and B.A. in 1964 from the University of
Michigan. In 1979, he was a Fulbright-Hays Scholar at the University
of Lund, in Sweden where he frequently is a visiting professor.
Teenage Research Unlimited (TRU)
Michael Wood is a sought-after public speaker and teen expert.
At Teenage Research Unlimited, he directs the company’s
syndicated division, where he is responsible for the twice-a-year
TRU Study—the key tracking and segmentation study relied
on by more than 150 of the world’s leading youth-oriented
presents to and consults with many of TRU’s syndicated clients,
including Adidas, AT&T, Disney, ESPN, Estee Lauder, Frito-Lay,
Gillette, Hewlett Packard, JC Penney, Kellogg’s, Kraft,
LifeSavers, MTV, Neutrogena, Nike, Nokia, Nordstrom, Pepsi, Revlon,
Sears, Seventeen, Showtime, Timberland and YM.
also is a frequent keynote speaker at many industry and special
has been widely quoted on teen-marketing issues, appearing in
USA Today, The Wall Street Journal, The New York
Times, Chicago Tribune, Los Angeles Times, Washington Post, Time,
Business Week, Newsweek, Forbes, Fortune, Advertising Age
and on CBS, NBC, CNN, CNBC, NPR, and countless more publications
and electronic media.
working at TRU, Michael worked in market research at Levi Strauss
& Company in Brussels. Joining TRU in 1997 marked a return
for Michael to the world of youth marketing.
began his career in marketing at the Small Business Administration
in Washington, DC. He also has been employed by the Organization
for Economic Cooperation and Development in Paris.
has a masters degree in international marketing from Boston University
and a B.S. in marketing from the University of Alabama.
Senior Manager of Corporate Behavior
Koichi Yamomoto has managed research
and marketing communications efforts for Japan's No. 1 advertising
and creative services company, Dentsu Inc., since 1986. Today,
as senior manager of the Corporate Behavior Department for the
Dentsu Institute for Human Studies, he oversees research on corporate
behavior and economics relevant to the communication industry,
including youth and risk attitudes. Recent topics Koichi has researched
include the comparison of risk attitudes between Japanese and
U.S. businessmen, word-of-mouth communications, and inter-consumer
Koichi has played a key consulting
role in various clients' new product development and communication
strategies, including Coca-Cola Japan's development of tea and
coffee brands and Apple Japan's introduction of PowerMacintosh.
Other clients include Honda, Toyota, BMW, Volkswagon-Audi, SONY,
Pioneer, Fuji, Shiseido, Meiji, Japan Tobacco, Kirin Beer, Digi-Cube,
Omron and Asahi Kasei.
Last year, Koichi planned and produced
the "Dentsu Forum 2001," a seminar for 300 senior executives
of Dentsu's top clients. Prior to that, he directed an internal
project to reinforce strategic planning capabilities across Dentsu's
Koichi has lived in the United States,
United Kingdom and Holland in addition to his native Japan. He
is bilingual in Japanese and English. Koichi received a B.S. in
architecture from the University of Tokyo in 1986 and an M.B.A.
from the Graduate School of Business at Columbia University in