Zell Center for Risk Research Conference Series

 


 

Pia photo

"I like shopping online because you can look at what you want and have it sent straight to you. I bought a cell phone, a PDA, clothes and shoes online."
- Pia M.,
Washington, D.C.

 

Jenny photo

"When I have limited information, I go with brand names because I've had good experiences with some of their other products."
- Emily Chen,
Arlington Heights, Ill.

 

diana photo

"I look for brand when I shop for clothes. My favorite brands are Limited 2, Tommy Hilfiger, The GAP and American Eagle."
-Diana Thiara,
Rochelle, Ill.

 

 

 

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Meet Gen Y

Gen Y: Vital Stats

More About Gen Y
The Risk of Misreading Generation Y: The Need for New Marketing Strategies


Friday, November 1, 2002

   
5:00pm

Keynote Address by Philip A. Marineau
President and CEO, Levi, Strauss and Company
Owen L. Coon Forum, Donald P. Jacobs Center

   

6:00pm

 Open Reception
Joseph and Carole Levy Atrium
   
Saturday, November 2, 2002
Owen L. Coon Forum, Donald P. Jacobs Center
   

8:00am –
9:30am

 Panel 1: Understanding Generation Y
Chaired by Professor Angela Lee

Charles Schewe
Professor of Marketing, University of Massachusetts
Michael Wood
  VP, Teenage Research Unlimited
Robert Bailey
  EVP of Research and Planning, BBDO Chicago
Meridith Jamin

Director of Planning and Research, Sachs Insights 
   
9:30am –
11:00am		 Panel 2: Communicating with Generation Y
Chaired by Professor Philip Kotler

Koichi Yamamoto
Senior Manager of Corporate Behavior, Dentsu Inc.
Dakota Pippins
  Director of Urban Think Tank, Vigilante
Julie Danis
  SVP & Director of Mind and Mood, FCB Chicago
Cheryl Berman
Chairman & Chief Creative Officer, Leo Burnett USA
   
11:00am –
11:30am		 Break
Joseph and Carole Levy Atrium
   
11:30am –
1:00pm		 Panel 3: Developing Product Offerings for Generation Y
Chaired by Professor Gregory Carpenter

Geoffrey Frost
  VP of Global Marketing & Communications, Motorola Inc.
Barbara Mannion
  Director of General Merchandise, Harley-Davidson Motor Company
John O'Rourke

Director of X-Box Marketing, Microsoft
Chris Robinson

Director, African American Consumer Marketing & Sales, General Motors
   
1:00pm –
2:00pm 		Keynote by Christopher B. Galvin
Chairman and CEO, Motorola Inc.
   
2:00pm -
3:00pm 		Buffet Lunch
Joseph and Carole Levy Atrium
   

Kellogg School of Management