Zell Center for Risk Research Conference Series

 

 


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"I spend three hours a day on the Internet playing games, e-mailing and chatting online."
- Michael Wilson,
Chicago

 

Henry photo

"Clever and funny ads are very effective to me. I seriously dislike sexually explicit, lewd ads."
- Henry Bowles,
San Francisco

 

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Conference Information

Conference
Schedule

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Meet Gen Y

Gen Y: Vital Stats

More About Gen Y

The Risk of Misreading Generation Y: The Need for New Marketing Strategies

Conference Information

Date: November 1-2, 2002
   
Location: Owen L. Coon Auditorium
  Kellogg School of Management
Northwestern University
 
Travel directions to Kellogg

Evanston campus map


Executive Committee:

Angela Y. Lee, Associate Professor of Marketing (Chair)
Richard P. Honack, Chief Marketing Office
Donald P. Jacobs, Dean Emeritus, Director of Zell Center
Dipak Jain, Dean, S&M Goldman Professor of Entrepreneurial Studies
Philip Kotler, S C Johnson Professor of Marketing
Mohan Sawhney, McCormick Tribune Professor of E-Commerce & Technology

For further information, please contact Angela Y. Lee.

Student RSVP Form



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Chantal Liu

Kellogg School of MAnagement