The Center works on a project basis with leading retailers
and manufacturers to improve marketing and retailing practices.
Groups of sponsoring companies fund Center consulting, research
and application of information technology in the areas of database
marketing, category management, micromarketing, revitalization,
and promotion analysis.
Reengineering Category Management
to improve category management and trade marketing processes
in the grocery, drug and mass retail channels.
- Project to develop and implement database marketing capabilities
in a large scale retail drug chain.