Manufacturer Retail Council
The Center for Retail
Management's Manufacturer-Retailer Council at Northwestern
a permanent organization of retailing and consumer goods manufacturing
executives that addresses and explores critical issues in retailing.
Twice per year, the members of the Manufacturer-Retailer Council
gather at the James L. Allen Center on Northwestern University's
Evanston campus for a one-to-two day executive session. At
each session, the Council is presented with cutting-edge research
results on important retailing issues. The research is directed
toward fueling thought - and driving action - on critical issues
that have a direct impact on retail industry profitability.
Council members are the first to see research findings
about critical retailing issues. Coucil members have the opportunity
to discuss the research and its implications at round table
meetings with other members of the Council and with leading
retail industry experts. Because the Council is comprised of
executives from 8-10 leading retail organizations and 20-25
manufacturing companies, members hear different perspectives
on many vital issues. Experienced moderators ensure that discussions
are lively, productive and focused on specific managerial actions.
Traditional views are challenged, and new ideas are offered
topics are selected based on their importance to the members
of the Council, potential to directly impact
profitability and potential for ground-breaking research and
discussion. The topics are selected by the Council members
six months in advance, and the research is performed by the
Center for Retail Management. The Center is part of the Kellogg
School of Management, and is one of the largest academic research
centers devoted to retailing in the country.
The Council's manufacturing members have the opportunity
to discuss critical retailing issues with many of North America's
more forward thinking retailers. The following retailers and
manufacturers are members of the Council's Retailer Panel:
- H.E.Butt Grocery Co.
- Chapman Partners
- CVS (Consumer Value Stores)
- Kroger Delta
- Marsh Supermarkets
- Oshawa Foods
- Price Chopper Supermarkets
- Schnuck Markets
- Target Stores
- American Greetings Corporation
- The Clorox Company
- Coca-Cola Foods
- Coca-Cola USA
- Frito-Lay Inc
- The Gillette Company
- Helene Curtis, Inc.
- Johnson & Johnson
- Mars, Incorporated
- McNeil Consumer Products Co.
- The Quaker Oats Company
- Reckitt & Colman
- Unilever United States
- Whitehall-Robins Healthcare
Who Should Participate
The Council is targeted to senior level
executives in sales, trade marketing and brand management.
Given the high level
of discussion, it is important that participants be knowledgeable
about retailing trends and the global issues facing the retailing
The annual fee (payable in U.S. dollars) is $10,000. This
fee covers all research costs, research reports and presentations,
accomodations at the James L. Allen Center, and all meals,
coffee breaks and receptions for Council sessions.