Participating Companies

Manufacturers

American Greetings Corporation

Anheuser-Busch Companies, Inc.

Bristol Meyers Squibb

The Clorox Company

Coca-Cola Foods

Coca-Cola USA

Colgate-Palmolive Company

Hallmark Marketing Corporation

Helene-Curtis USA

Johnson & Johnson

Kraft USA

Mars, Inc.

McNeil Consumer Products Company

Nestle Frozen Foods

The Pillsbury Company

The Quaker Oats Company

Ralston Purina Company

Reckitt & Colman, Inc.

S. C. Johnson & Son

SmithKline Beecham

Unilever United States

Warner Lambert

Whitehall-Robins Healthcare

Retailers

CVS (Consumer Value Stores)

Dominick's Finer Foods

H. E. Butt Grocery Company

Hy-Vee Food Stores

Marsh Supermarkets

Oshawa Foods

Price Chopper Supermarkets

Schnuck Markets

Target Stores

Information/Consulting Firms

Gemini Consulting

McKinsey & Company, Inc.

Nielsen Marketing Research