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Welcome to the Center for Retail Management
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| Primary Areas of Expertise |
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Integration of marketing and retailing |
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Application
of leading-edge marketing knowledge to retailing |
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Top-management
industry forums |
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Development and facilitation of high-level
forums that address critical retailing issues |
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Category
management |
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Improvement of category management decision
processes |
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Database
marketing |
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Utilization of database marketing techniques
in retailing |
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Consumer
behavior analysis |
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Analysis of household panel data |
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Primary research in retail consumer behavior |
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Decision
support systems |
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Development of software and statistical
models to improve retail decision-making |
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Customized
research |
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Analysis of critical retailing issues |
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The Center
for Retail Management was founded in January, 1993, by Robert
C. Blattberg, the R. L. Polk Bros.
distinguished Professor of Retailing at the Kellogg School
of Management, Northwestern University. The Center is one of
the largest academic centers devoted to retailing in the country.
Mission
The mission of the Center for Retail Management is to improve
the marketing capabilities of the retailing industry. To
achieve this, the Center develops and applies new methods
and tools to help retailers provide greater value to their
customers. In turn, the Center works with manufacturers
to help them better understand retailer goals and objectives,
and to develop marketing programs that deliver greater
value to retailers.
By focusing on the uses of information technology, such
as database analysis, statistical modeling, and the use of
point of sale data, the Center develops cutting-edge marketing
methods and tools for the industry. Through industry projects,
education and research, the Center is able to implement solutions
that improve industry practices.
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