Mission Driven Marketing

January 30-31, 2013 

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Raising awareness about the mission of your organization is a top priority, now more than ever.  This exciting new program will give you the knowledge and skills needed to build awareness about your organization and lead your intended audience to take action – by volunteering or donating.  Specific sessions will focus on strategy, market research and developing a marketing plan. 

What will participants learn?

  • Understand the marketing process and how it allows for increased effectiveness of marketing efforts by exploring market segmentation, target selection and positioning. 
  • The process of market research and how it can be done in a nonprofit organization.
  • The theory behind developing and implementing marketing plans.
  • Participants will also have a chance during the program to begin to develop a marketing plan for their own organization with help from Kellogg faculty.