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© Mary Hanlon |
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Nonprofit
Management Programs
Fundraising
& Marketing III — A Practicum
June
1-3, 2008
Apply
Program Schedule (PDF 27 KB)
Fundraising
III: A Practicum is a highly interactive program offering
personalized attention to each organization’s critical
issues. A pre-session audit will determine the issues covered
by faculty and practitioners. This program will include small
group work around common issues, clinics where participants
can receive individual feedback on their marketing materials,
internet strategies and major gift efforts. The program will
also feature best practices in the areas of marketing and
fundraising planning and prospect research.
To build
upon the linkage of marketing and fundraising, we are making
a special 2 for 1 tuition offer for this program. We hope
that by including teams of leaders, this will heighten the
ability to apply some of the concepts and move forward more
quickly to even greater success. It is a prerequisite that
you have completed either Fundraising and Marketing I or II,
preferably both, or be a part of a team where someone has
attended the others to participate in this program.
What
Will Participants Learn?
- Key
strategies for successful fundraising and marketing
- How
to effectively find and cultivate new constituents
- Specific
recommendations from seasoned practitioners on marketing
materials, internet strategies, prospect research tactics
and major gift efforts
Key
Benefits
- Personalized
academic experience, based on individual organizational
needs
- Access
to nonprofit experts in a variety of marketing and fundraising
sub-specialties
- Review
of organization’s marketing and fundraising plans
by Kellogg School faculty
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