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Photo
© Mary Hanlon |
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Nonprofit
Management Programs
Fundraising
& Marketing II — Challenges for Nonprofit Decision
Makers
January 25-27, 2009
Apply
Program Schedule (PDF 27 KB)
In this
challenging economic time, nonprofit organizations must rededicate
their efforts in the specific or targeted areas of marketing
and fundraising. This advanced program will focus on high
level strategies that nonprofit leaders can apply to enhance
their image and improve their fundraising.
This program
will address key marketing and fundraising concepts including
defining and exploring brand image in the community, the role
technology plays in raising funds and broadening a nonprofit’s
appeal as well as solicitation strategies for today’s
donors. Through these topics, the participants will be able
to identify key applicable concepts to take back to their
organizations to enhance specific resources and positions
within their brand space.
What will participants learn?
- The
role that “Brand Image” plays in marketing the
organization.
- Marketing
and solicitation strategies for different categories and
types of donors.
- A
variety of new ways technology can be used to enhance fundraising
and marketing.
Key
Benefits
- How
to assure your brand is what you want it to be in the market
space.
- How
to educate new customers and donors about your brand mission
and fundraising goals.
- How
to strategically segment donors and create strategies for
them.
- Best
marketing and fundraising practices from other nonprofit
organizations
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