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Nonprofit Management Programs
About the Programs
Advanced Nonprofit Board Governance
Developing High Performing People
Fundraising & Marketing I
Fundraising & Marketing II
Fundraising & Marketing III
Fundraising and Marketing for School Leaders
Leading for the Future
Leading Successful Schools
Leveraging Your Resources Through Partnering
Nonprofit Finance
Nonprofit Board Governance
Performance Counts!
Social Enterpreneurship
Strategic Leadership
   

Nonprofit Management Programs

Fundraising & Marketing II — Challenges for Nonprofit Decision Makers
January 25-27, 2009
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Program Schedule (PDF 27 KB)

In this challenging economic time, nonprofit organizations must rededicate their efforts in the specific or targeted areas of marketing and fundraising. This advanced program will focus on high level strategies that nonprofit leaders can apply to enhance their image and improve their fundraising.

This program will address key marketing and fundraising concepts including defining and exploring brand image in the community, the role technology plays in raising funds and broadening a nonprofit’s appeal as well as solicitation strategies for today’s donors. Through these topics, the participants will be able to identify key applicable concepts to take back to their organizations to enhance specific resources and positions within their brand space.


What will participants learn?

  • The role that “Brand Image” plays in marketing the organization.
  • Marketing and solicitation strategies for different categories and types of donors.
  • A variety of new ways technology can be used to enhance fundraising and marketing.

Key Benefits

  • How to assure your brand is what you want it to be in the market space.
  • How to educate new customers and donors about your brand mission and fundraising goals.
  • How to strategically segment donors and create strategies for them.
  • Best marketing and fundraising practices from other nonprofit organizations

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