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Photo
© Mary Hanlon |
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Nonprofit
Management Programs
Fundraising
& Marketing I
September
21-23, 2008
Apply
Program Schedule (PDF 25 KB)
What comes first - The money or the donors?
"Where will the money come from?"
"How can we let more people know about our program?"
These
two issues, marketing and fundraising are critical to the
success of all nonprofit organizations. The objective of this
course is to allow nonprofit leaders the opportunity to develop
skills to evaluate, change and implement new and effective
marketing and fundraising programs. Participants will learn
how to assess their current situations and to think creatively
when searching for resources and tools relevant to advancing
their organizations. They will learn to look at their markets,
find where donors live and work, see how researchers segment
communities.
Who
Should Attend?
- Executive
Directors and CEO's
- Senior
nonprofit executives with responsibility for marketing and
fundraising
- Board
members of nonprofit organizations
What
Will Participants Learn?
- The
role of leadership in fundraising and marketing
- How
to conduct a marketing and fundraising audit
- An
understanding of the marketing mix most effective for a
nonprofit organization
- Tactics
and techniques to develop additional financial resources
Key
Benefits
- How
to effectively evaluate your marketing and fundraising efforts
- How
to think strategically about a marketing and fundraising
plan
- Best
practices from successful nonprofit organizations
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