Presentations

2012 Marketing Leadership Summit Presentations:

• "Digital As A Competitive Advantage"
  Andy Markowitz, Director, Global Digital Strategy, GE
  
• "Some Observations"
  Robert A. Eckert, Chairman of the Board, Mattel, Inc.
  
• "Kellogg Marketing Leadership Summit Facilitated Dialogue"
  Eric Leininger, Clinical Associate Professor
  Associate Director, Center for Market Leadership
• "What can digital learn from traditional?"
  Graham Mudd, Head of Measurement Market Development at Facebook
• "2012 Summit Welcome & Introduction"
  Gregory Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy Kellogg School of Management Welcome and Introduction
• "From Theory to Practice: How Social Networks Shape Our Lives"
  James Fowler, Professor of Medical Genetics and Political Science, UCSD
• "Social Media in Context"
  Nick Besbeas, VP Marketing, LinkedIn
• "Brand Marketing in the Digital Age"
  Peter McDonough, Chief Marketing & Innovation Officer, Diageo North America
• "Winning With Big Data"
  A. Rory Finlay, Egon Zehnder International
  

2011 Marketing Leadership Summit Presentations:

• "The Impact of Gender on Consumer Decision Making"Brian Sternthal, Kraft Foods Chair in Marketing, Kellogg School of Management
• “Leadership Competencies that Drive Growth”
  Dick Patton, Consultant and leader of CMO Practice, Egon Zehnder International and Rory Finlay ’88, Consultant, Egon Zehnder International
• “The Marketing Organization of the Future”
  Mary Ellen Coe, Principal, McKinsey & Company and
  Paul Magill, Principal, McKinsey & Company
• “Marketing 3.0”
  Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management

Other presentations:

• New Perspectives on Customers, New Avenues for Growth (by Gregory Carpenter, Kellogg School of Management)
• The McDonald's Revitalization: Getting Better, Not Just Bigger (by Eric Leininger, McDonald's Corporation)
• A B2B Approach to Opportunity Identification and Execution (by Glenda Eilo, Eastman Chemical Company)
• Moving from Product Selling to Problem Solving (by Mark Wheeler, Abbott Laboratories)
• Aligning Channel Structures and Incentives to Promote Profitable Growth: What Works? (by George John, University of Minnesota)
• Growth Through Focus: A Blueprint for Profitable Expansion (by Mohanbir Sawhney, Kellogg School of Management)
• The Business Case for Better Analytics: A Retrospective and the Future of the Theory and Practice of Market Research (by Rafael Alcaraz, The Hershey Company)