Presentations

2011 Marketing Summit Presentations:

• "The Impact of Gender on Consumer Decision Making"Brian Sternthal, Kraft Foods Chair in Marketing, Kellogg School of Management
• “Leadership Competencies that Drive Growth”
  Dick Patton, Consultant and leader of CMO Practice, Egon Zehnder International and Rory Finlay ’88, Consultant, Egon Zehnder International
• “The Marketing Organization of the Future”
  Mary Ellen Coe, Principal, McKinsey & Company and
  Paul Magill, Principal, McKinsey & Company
• “Marketing 3.0”
  Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management

Other presentations:

• New Perspectives on Customers, New Avenues for Growth (by Gregory Carpenter, Kellogg School of Management)
• The McDonald's Revitalization: Getting Better, Not Just Bigger (by Eric Leininger, McDonald's Corporation)
• A B2B Approach to Opportunity Identification and Execution (by Glenda Eilo, Eastman Chemical Company)
• Moving from Product Selling to Problem Solving (by Mark Wheeler, Abbott Laboratories)
• Aligning Channel Structures and Incentives to Promote Profitable Growth: What Works? (by George John, University of Minnesota)
• Growth Through Focus: A Blueprint for Profitable Expansion (by Mohanbir Sawhney, Kellogg School of Management)
• The Business Case for Better Analytics: A Retrospective and the Future of the Theory and Practice of Market Research (by Rafael Alcaraz, The Hershey Company)