Dag Kittlaus with Kellogg faculty, David Austen-Smith (left) and Greg Carpenter (right)
The Center for Market Leadership hosted Dag Kittlaus, the co-founder and former CEO of Siri, as Executive in Residence on Febuary 20th.
Siri is Apple's Virtual Personal Assistant Software, which launched with the iPhone4s. CNN recently said, "Ask Siri how Apple recorded the best quarter in history for a tech company, and her answer should be 'Me.'" <Read CNN's article on Siri>
Dag held faculty presenations and a Q&A session from 11am-12pm in Jacobs room 165. Throughout the day he met with faculty from the Kellogg School of Management and the McCormick School of Engineering. At 5:15pm, the Entreprenuership and High Tech Clubs sponsored Dag's meeting with students.
The Center for Market Leadership was delighted to host Dag Kittlaus as our first-ever Executive in Residence.
May 12 - 13, 2010 James Allen Center Kellogg School of Management
Achieving profitable growth is a challenge for most organizations, especially in the current economic climate. Nevertheless, organizations are indeed growing, although not always in the conventional sense. Realizing potential opportunities for growth often requires gaining new insights into customers, employing technology in new ways to reach and communicate with customers, and breaking down internal organizational barriers. The focus of this conference will be on exploring these new avenues to organic growth.
The conference will be co-sponsored by the Center for Market Leadership at Kellogg School of Management, Northwestern University and Marketing Science Institute and co-chaired by Professor Gregory Carpenter.