2012 Kellogg Marketing Leadership Summit: Inventing the Future of Marketing
October 24-25, 2012
Kellogg School of Management
Northwestern University, the Allen Center
Kellogg recently hosted the second annual "Kellogg Marketing Leadership Summit," a day and a half long program focused on the most disruptive opportunities facing senior level marketers today. In partnership with Egon Zehnder International and McKinsey & Company, Kellogg's Center for market Leadership and the Markets and Customers Initiative brought together a group of 80 thought leaders, including senior marketers from IBM, SAP, Facebook, LinkedIn, Mondelez, Kimberly-Clark, General Electric, United Mileage Plus Holdings, and Maisons Marques & Domaines.
The dialogue and content was both rich and relevant to the challenges marketers are facing today. The video above features Kellogg professors Gregory Carpenter and Daniel Diermeier, Kellogg graduates Rory Finlay '88 from Egon Zehnder International and Betsy Holden '82 from McKinsey & Company, along with Summit attendees Michael Axelrod '94 from Whirlpool and Marcella Shinder from Nielsen.
Their remarks summarize the provacative disucssions about the most challenging opportunities facing Chief Marketing Officers today, including: how to build brand reputation in a constantly changing, always-on society; facing the most valuable and actionable marketing application of Big Data; authentially tapping into social networks with digital media; and creating an engaging brand presence in an increasingly muddled media landscape.
To learn more about the 2012 Kellogg Marketing Leadership Summit, visit the Marketing Summit website here.
The 2012 Marketing Leadership Summit included insights from:
Sally Blount'92, Dean of the Kellogg School of Management
Bob Eckert '77, Chairman of the Board of Mattel and Board Member for
McDonald's and Levi Strauss
Dag Kittlaus, Former CEO and Co-founder of Siri, the artificial intelligence engine in the iPhone 4S
Daniel Diermeier, IBM Professor of Regulation and Competitive Practice at Kellogg School of Management and auto of Reputation Rules
James Fowler, Professor of Political Science and Medical Genetics at the University of California, San Diego and author of Connected
Panel Discussions on "Big Data" and Marketing with Mobile, User-Generated Content, Gaming and Apps," featuring successful practioners and leading edge content from Egon Zehnder International and McKinsey & Company
2011 Kellogg Marketing Leadership Summit
September 14-15, 2011
Kellogg School of Business
Northwestern University
Martin McCourt, CEO of Dyson. Photo by Nathan Mandell
The 2011 Marketing Leadership Summit brought together three distinct groups - senior Kellogg faculty, consultants and chief marketing officers - all of whom view the marketing world through a different lense.
Presentations inlcuded:
Keynote speaker and Dyson CEO Martin McCourt detailed the importance of innovation and integrating the customer's perspective throughout a company's ranks.
A panel discussion with Friedman, Fleischer & Lowe operating partner Rick Lenny '77, LNK Partners' Phil Marineau '70, Chicago Sky CEO Margaret Stender and Patton explored the move from CMO to CEO.
