About New Venture Creation

For students in the final year of the MBA program with immediate entrepreneurial goals, the ‘launch pad’ initiative follows a defined sequence that spans three consecutive quarters – fall through spring; with the intent that the student businesses developed through these courses will be prepared to launch upon graduation.

Stage 1: Discover
Entrepreneurship & New Venture Formulation
This new version of ENTR 462 will focus on the initial stages of idea generation, team formation and testing key assumptions of a business idea.

Stage 2: Ideation
NUvention: Energy, Web, Impact, Medical, Nanotechnology

Framework Courses: Entrepreneurial Org., Intellectual Property, Selling, Digital Marketing

Experiential Courses: Private Equity, Venture Capital, Entrepreneurship Labs

Stage 3: Launch
NU Venture Challenge
The NU Venture Challenge is a three-round competition that showcases student teams from Northwestern University, the Graduate School, the Kellogg School of Management, and the Feinberg School of Medicine.

Students can also engage the launch pad earlier in their time at Kellogg. For example, 2Y students in their first year can take ENTR 462 - the ‘Discovery Course’ and the framework courses, in the winter or spring of their first year, work on their business over the summer and enter the NUvention courses or the Innovation Lab in their second year.