Join the GHI student listserv
GHI is developing innovative solutions to global health concerns by extending the reach of new healthcare technologies. Since Winter Quarter 2005, Kellogg students have researched the challenges of development, deployment, cultural impact, political barriers and the market dynamics involved in taking technologies to market.
Every quarter, several groups of 4-6 Kellogg students tackle a problem that has been scoped out by the steering committee. These projects provide students with hands on opportunities to apply their academic and professional experience and strengthen their socially responsible global leadership.
Why is Kellogg involved?
The GHI is a great learning opportunity for students. It is a strategic fit with Kellogg’s educational mission and provides students with hands on action learning opportunities. Kellogg’s contributions are critical to this initiative’s success
Why is the GHI a great learning opportunity for students?
This initiative provides students with a chance to greatly impact the lives of people historically ignored by the global health system. It is an opportunity to apply classroom theories to actual business operations. Additionally, it enhances student’s knowledge about conducting business globally in emerging markets. Finally, it allows students to gain experience with running and managing a mini-corporation within a university setting
How is the GHI a strategic fit with Kellogg’s educational mission?
The initiative enhances Kellogg’s ability to develop globally aware and responsible business leaders. It increases student’s knowledge about emerging market issues and requirements for conducting business in these markets. It provides students with a vehicle for tying together classroom theory and practical experience through action learning. GHI projects have already been integrated into some courses such as GIM, Market Research, New Product Marketing, International Non Markets, and Health Care Management classes. The GHI continues to incorporate projects into other Kellogg courses and extra curricular activities.
How is Kellogg’s contribution critical to the initiative’s success?
The success of this project not only lies in the actual design of the product but also the way it will reach its end user. Insights and research from students at one of the world’s premier business schools will continue to impact the initiative’s strategic plan, target market and product development decisions.
What are some past projects?
Some past projects include:
- Develop recommendations for product development decisions through sizing the market for various products and determining where the largest human impact could be achieved.
- Develop a product positioning plan by understanding potential market segments in order to recommend how to effectively position the diagnostic product.
- Understand the competitive playing field for HIV testing across the globe and to use this information to better define the scope of the anticipated device.
- Develop a comprehensive understanding of the key institutions and the country-specific environments for the future launch of a diagnostic device.
If you are interested in getting involved please email:
k-palamountain@kellogg.northwestern.edu
Join the GHI student listserv |
