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IBM
Distinguished Professor of Regulation and Competitive
Practice and Director of the Ford Motor Company Center
for Global Citizenship, Daniel
Diermeier Photo
© Nathan Mandell |
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About
the Ford Center
Who
We Are
In recent decades,
corporations have replaced states as the leading agents for
global political and social change. Increased globalization
and technological innovation will further accelerate this
process. Increasingly, societal actors have recognized these
developments and have begun to hold companies accountable
for the social consequences of change. In addition to being
responsible to shareholders and employees, companies must
address the concerns of the media, activists, public officials
and the public. Examples of areas that now involve business
range from environmental standards and sustainability, diversity
and privacy concerns, to global labor relations and human
rights. Consider the example of biotechnology. Biotech companies
not only need to obtain regulatory and political approval
for their products, but also must secure acceptance of their
products by the public via the various media channels.
These developments
present new opportunities and challenges for managers. The
social environment of business is complex and involves actors
with different motivations. In this context, ethical concerns
play a critical role. Both political activists and consumers
frequently are motivated by moral concerns. Firms must be
able to anticipate these concerns, predict their effects and
incorporate them into overall strategic planning, from communication
strategies to coalition building, from industry-alliances
to the development of organizational solutions and corporate
structures.
By their very nature
these issues do not fit existing research categories. The
Ford Center is therefore committed to addressing these issues
on an interdisciplinary basis, bringing together researchers
from social psychology, ethics, organizational behavior, accounting,
political economy, economics, management strategy, medicine
and public policy.
For more
information about the Ford Center, please contact Professor
Daniel
Diermeier, the Center's director. |