Chief Marketing Officer Program

In 2013, we were pleased to offer the first-of-its kind Kellogg Chief Marketing Officer Program – an executive education program geared towards up-and-coming or newly appointed Chief Marketing Officers. The invitation-only class is comprised of individuals recruited from non-competing companies, with education that focuses on four primary areas: leadership, market orientation, innovation, and self development. Taught across departments with best-in-class Kellogg faculty and leading industry experts like Jim Stengel (former CMO of Procter and Gamble) and Simon Clift (former CMO of Unilever), the program was held for the third year in 2015.

ARTICLES

Ad Age: Preparing the Next Generation of Chief Marketers
Kellogg School of Management Launches Program To Help Current, Prospective CMOs Acquire New Skills

The CMO.com Interview: Kellogg CMO Program's Eric Leininger
The CMO role is here to stay, and now it has an academic program of its own: the Kellogg School of Management’s new CMO Program at Northwestern University

When Marketers Step Into the C-Suite
Four top executives on building credibility with company leadership

Chief Metamorphosis Officers
In the face of disruptive change, four make-or-break topics for rising CMOs