Academic research supervision of the GMP is shared by two full-time Co-Chairs from the Kellogg School of Management marketing faculty. Ongoing design, public relations, and program execution are the responsibility of the Associate Director, also a member of the Kellogg. faculty These leaders additionally receive guidance from the GMP's Advisory Board, which includes top practitioner and academic thought leaders.
Eric T. Anderson
Professor of Marketing and GMP Academic Director
Professor Anderson, recipient of the Hartmarx Professorship, has published in leading academic journals such as Marketing Science, Journal of Marketing Research, and Management Science. Of particular relevance to the center, Professor Anderson's research has focused on pricing, marketing channels and retailing and he has extensive experience working with companies to conduct field experiments.
Derek D. Rucker
Associate Professor of Marketing and GMP Academic Director
Professor Rucker is the recipient of the Richard M. Clewatt Research Professorship, and has published in leading academic journals such as Journal of Personality and Social Psychology, Journal of Consumer Research, and Psychological Methods. As an experimental social psychologist, Dr. Rucker is well-trained in conducting lab-based research in a precision manner.
Richard E. Wilson
Clinical Associate Professor of Marketing and GMP Associate Director
Richard Wilson is a marketing channels specialist, executive advisor, and educator who has spent over twenty-five years working with organizations to accelerate growth and profitability in priority global marketplaces. Rick has a superb track record of providing corporate leaders the ability to facilitate complex, strategic dialogues across otherwise formidable organizational and geographic boundaries, both externally with customers and channel partners, and internally across critical functional groups.