reputation lab

Behavioral Studies

A company's reputation exists in the perceptions of not only its customers, investors, and suppliers, but also advocacy groups and regulators. Anticipating the reputational impact of business decisions requires understanding how these perceptions are formed, how they change, and their effects on attitudes and behavior. This section provides recent examples of our research into understanding the factors that affect perception.

Uhlmann, E.L., Newman, G., Brescoll, V.L., Galinsky, A., & Diermeier, D.  The sound of silence: Corporate crisis communication and its effects on consumer attitudes and behavior. (.pdf)


For a brief overview of this paper, read Kellogg Insight: The Sounds of Silence Consumers cue on corporations' crisis communications.


Tannenbaum D., Uhlmann, E.L., & Diermeier, D.  (Forthcoming). Moral Signals, Public Outrage, and Immaterial Harms. (.pdf) Journal of Experimental Social Psychology


Uhlmann, E.L., D. Tannenbaum, J. Heinze, M. Srinivasan Newman, G., Brescoll, V.L., Galinsky, A., & Diermeier, The Role of Trust in Reputation Management. (.pdf)

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