162 -MARKETING

Marketing Booklist and First Assignments for Chicago Classes

162 -MARKETING

COURSE #:D30	SECTION: 71	COURSE NAME: Marketing I
INSTRUCTOR: Alice Tybout
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Read packet readings. Skim Kotler chapters 1, 2, and 3.
1. TEXT -- REQUIRED or RECOMMENDED?: recommended
AUTHOR: Philip Kotler			PUBLISHER:
TITLE: Marketing Management				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #:D30	SECTION:72	COURSE NAME:Marketing I
INSTRUCTOR:Randall J. Voorn
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Read Kotler textbook Ch.1 (pgs. 14-31); Read Ch. 3 in the workbook "The Marketing Plan Made Simple,"; Prepare the questions at the end of the Bross Cord case for class discussion.
1. TEXT -- REQUIRED or RECOMMENDED?: Yes
AUTHOR: Phillip Kotler			PUBLISHER: Irwin
TITLE: Marketing Managment				ED./DATE: 9^th edition
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR: Randall Voorn			PUBLISHER: James Publishing
TITLE: Marketing Plan Made Simple				ED./DATE:

COURSE #:D30	SECTION:81	COURSE NAME:Marketing I
INSTRUCTOR:Alex Chernev
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:See course page on the Kellogg web site
1. TEXT -- REQUIRED or RECOMMENDED?:Recommended
AUTHOR: Philip Kotler			PUBLISHER:Prentice Hall
TITLE: Marketing Management Analysis, Planning & Control				ED./DATE:9th ed.
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #:D50	SECTION:71	COURSE NAME:Research Methods
INSTRUCTOR: Anand Bodapati
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Attendance at the first meeting is mandatory. Please read the course information in the case packet carefully. The reading assignment for the first class is described in the case packet. It is essential that you have read pages 114-118 of the text.
1. TEXT -- REQUIRED or RECOMMENDED?: Required
AUTHOR: Gilbert Churchill			PUBLISHER: Dryden Press
TITLE: Marketing Research				ED./DATE:6th ed./ 1995
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D50	SECTION:72	COURSE NAME:Res. Meth. In Marketing
INSTRUCTOR:Donna Van DeWater
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Read "The Research Process & Problem Formulation" from Gilbert A. Churchill, Marketing Research. Read "Backward Market Research" by Alan Andreasean. Read "Storytelling: A New Way To Get Close To Your Customer" by Ronald B. Lieber. Prepare InfoMed Case.
1. TEXT -- REQUIRED or RECOMMENDED?:None
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2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D53	SECTION:71	COURSE NAME:Business Marketing
INSTRUCTOR:James C. Anderson
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:Prepare reading #1
1. TEXT -- REQUIRED or RECOMMENDED?:None
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TITLE:				ED./DATE
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D54	SECTION:71	COURSE NAME: Advertising
INSTRUCTOR: Brian Sternthal
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Check my home page for assignment for 1st class.
1. TEXT -- REQUIRED or RECOMMENDED?: None
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D54	SECTION:81	COURSE NAME:Advertising
INSTRUCTOR:Mary Pearlman
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:1. Read Week 1 Assignment on History of Advertising; 2. Prepare first case which is Francis, Berther, Allfreed case
1. TEXT -- REQUIRED or RECOMMENDED?:
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2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D56	SECTION:71	COURSE NAME:International Marketing Channels
INSTRUCTOR:Philip C. Zerrillo
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:Read Prosco Steel and Chapter 1 of Stern, El Ansary & Coughlan
1. TEXT -- REQUIRED or RECOMMENDED?:Required
AUTHOR:Stern, El Ansary & Coughlan			PUBLISHER:Prentice Hall
TITLE:Marketing Channels				ED./DATE:1997
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D59	SECTION:71	COURSE NAME: Services Marketing
INSTRUCTOR:Dawn Iacobucci
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:None
1. TEXT -- REQUIRED or RECOMMENDED?:None
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D63	SECTION:81	COURSE NAME: Sales Force Management
INSTRUCTOR:Andy Zoltners
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:Read the book chapter, "The Successful Selling Organization," from the Case Packet.
1. TEXT -- REQUIRED or RECOMMENDED?:None
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D65	SECTION:71	COURSE NAME: Introduction of New Products
INSTRUCTOR:Gary Silverman
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Topics: Intro to the course and requirements, Intro to New Product Development; Read: "New Product Management for the 80’s," "The Politics of Innovation," "The New Product Development Map," "Matching The Process of Product Development To It’s Context"; Case: 1. What is a new product 2. Why should we spend the next 10 weeks talking about them? 3. Name 3 companies that you think are excellent at new product development? What makes them so? 4. Name 3 companies that you think are weak at new product development? What makes them so?
1. TEXT -- REQUIRED or RECOMMENDED?:Not required but on reserve
AUTHOR:Urban, Glen and John Hauser			PUBLISHER:Prentice Hall
TITLE:Design and Marketing of New Products				ED./DATE:2^nd ed.
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR:			PUBLISHER:
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COURSE #:D65	SECTION:81	COURSE NAME: Introduction of New Products
INSTRUCTOR:Mohan Sawhney
CASEPACK (YES or NO?) :Yes
FIRST ASSIGNMENT:Go to web site: http://www.kellogg.northwestern.edu/faculty/sawhney/d65
1. TEXT -- REQUIRED or RECOMMENDED?:
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #:D66	SECTION:81	COURSE NAME: Marketing Policy
INSTRUCTOR:Gregory S. Carpenter
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:None
1. TEXT -- REQUIRED or RECOMMENDED?:Required
AUTHOR:Carpenter, Glazert & Nakamoto			PUBLISHER:Addison Wesley
TITLE:Readings on Market Driving Strategies				ED./DATE:1997
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: D67	SECTION: 71	COURSE NAME: International Marketing
INSTRUCTOR: John Sherry
CASEPACK (YES or NO?) : Yes
FIRST ASSIGNMENT:Articles #1 and #2 in case packet
1. TEXT -- REQUIRED or RECOMMENDED?: required
AUTHOR: Caterra & Graham			PUBLISHER:Irwin
TITLE: International Marketing				ED./DATE: 10th, 1998?
2. TEXT -- REQUIRED or RECOMMENDED?:Required
AUTHOR:White, Mary			PUBLISHER:Free Press
TITLE:The Material Child				ED./DATE:paperback, 1993
3. TEXT -- REQUIRED or RECOMMENDED?:Required
AUTHOR:Tobin, Joseph				PUBLISHER:Yale U.P.
TITLE:Re-Made in Japan				ED/DATE:paperback, 1992

COURSE #:G15	SECTION:81	COURSE NAME:Sports Marketing
INSTRUCTOR: Stedman Graham
CASEPACK (YES or NO?) :YES
FIRST ASSIGNMENT:Read Preface, Chapters 1-2.
1. TEXT -- REQUIRED or RECOMMENDED?:Required
AUTHOR:Graham, Goldblatt, & Delpy			PUBLISHER:Irwin
TITLE:The Ultimate Guide to Sport Event Management & Marketing				ED./DATE:1995
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: G19SECTION:81 COURSE NAME: Silicon Valley Trip and Class
INSTRUCTOR: Sawhney
CASEPACK (YES or NO?) :See website: http://sawhney.kellogg.northwestern.edu/svalley
FIRST ASSIGNMENT: See website: http://sawhney.kellogg.northwestern.edu/svalley
1. TEXT -- REQUIRED or RECOMMENDED?: See website at: http://sawhney.kellogg.northwestern.edu/svalley
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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TITLE:				ED./DATE: