COURSE #: 430

SECTION: 61

COURSE NAME: Marketing Management

INSTRUCTOR: Julie Hennessy

CASEPACK (YES or NO?): Yes

MANDATORY FIRST CLASS ATTENDANCE
FIRST ASSIGNMENT:
1. Read assigned readings for the first day. See case packet for list.

1. TEXT: None

AUTHOR

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 430

SECTION: 62

COURSE NAME: Marketing Management

INSTRUCTOR: Julie Hennessy

CASEPACK (YES or NO?): Yes

MANDATORY FIRST CLASS ATTENDANCE
FIRST ASSIGNMENT:
1. Read assigned readings for the first day. See case packet for list.

1. TEXT: None

AUTHOR

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 430

SECTION: 64

COURSE NAME: Marketing Management

INSTRUCTOR: Joan Zielinski

CASEPACK (YES or NO?): Yes

 

  • FIRST CLASS ATTENDANCE IS NOT MANDATORY
  • Read Marketing Management, Chapters 1-2

1. TEXT: Required

AUTHOR: Philip Kotler and Kevin Land Keller

PUBLISHER: Pearson Prentice Hall

TITLE: Marketing Management

ED./DATE: 13th Edition/2009

2. TEXT: Required

 

AUTHOR: Gladwell, Malcolm

PUBLISHER: Back Bay Books

TITLE: The Tipping Point: How Little Things Can Make a Big Difference

ED./DATE: January 7, 2002
ISBN-10: 0316346624

 

OURSE #: 450

SECTION: 61

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Michal Maimaran

CASEPACK (YES or NO?): Yes

  • Please read chapters 1 and 3 of the book and “Backward Market Research” (in the course packet). Skim chapter 2.
  • Please submit your individual “Shopping list for South Delaware Coors, Inc.” on the first class (guidelines and case are in the course packet).
  • FIRST CLASS ATTENDANCE IS MANDATORY

1. TEXT: Required

AUTHOR: Aaker, Kumar and Day

PUBLISHER: John Wiley & Sons Inc.

TITLE: Marketing Research (with SPSS student Version)*
*You will need to get the book bundled with the SPSS student version at the bookstore.

ED./DATE: 9th/2006 

 

COURSE #: 450

SECTION: 62

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Michal Maimaran

CASEPACK (YES or NO?): Yes

  • Please read chapters 1 and 3 of the book and “Backward Market Research” (in the course packet). Skim chapter 2.
  • Please submit your individual “Shopping list for South Delaware Coors, Inc.” on the first class (guidelines and case are in the course packet).
  • FIRST CLASS ATTENDANCE IS MANDATORY

1. TEXT: Required

AUTHOR: Aaker, Kumar and Day

PUBLISHER: John Wiley & Sons Inc.

TITLE: Marketing Research (with SPSS student Version)*
*You will need to get the book bundled with the SPSS student version at the Kellogg bookstore.

ED./DATE: 9th/2006 

 

COURSE #: 451

SECTION: 61

COURSE NAME: Marketing Channels

INSTRUCTOR: Rick Wilson

CASEPACK (YES or NO?): Yes

FIRST CLASS ATTENDANCE IS MANDATORY
Assignment: Read Chapters 1,2 and3 (Marketing Channels, Coughlan et al)

1. TEXT: Required

AUTHOR: Coughlan, Anderson, Stern, El-Ansary

PUBLISHER:

TITLE: Marketing Channels

ED./DATE: 7th Edition, 2006

 

COURSE #: 451

SECTION: 81

COURSE NAME: Marketing Channels

INSTRUCTOR: Anne T. Coughlan

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: Read chapter 1 &2 of the textbook.  Buy the course packet and read the syllabus and first lecture’s assignments as listed therein. 

MANDATORY attendance on first day with NO EXCEPTIONS.

1. TEXT: Required

AUTHOR: Coughlan et al

PUBLISHER: Prentice Hall

TITLE: Marketing Channels

ED./DATE: 2006, 7th edition

 

 

COURSE #: 454

SECTION: 61

COURSE NAME: Advertising Strategy

INSTRUCTOR: Derek Rucker

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

Mandatory attendance required of the first day of class.   

Please Complete the following survey online by Friday, January 2nd, 2009: 

                http://kellogg.qualtrics.com/SE?SID=SV_9SwUVadPgzN12dK&SVID=Prod

Please Read Chapter 1 in the course packet.  The 7UP case should be read for the first class.

1.  TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 452

SECTION: 61

COURSE NAME: Customer Insight Tools

INSTRUCTOR: Robert Schieffer

CASEPACK (YES or NO?): Yes

FIRST CLASS ATTENDANCE IS MANDATORY
1) Read course syllabus thoroughly (posted on Blackboard)
2) Read Class 1 slides (posted on Blackboard)
3) Read Introduction in “Ten Key Customer Insights” book
4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” (posted on Blackboard)
5) Read “Customers at the Core” in case packet

1. TEXT: Required

AUTHOR: Robert Schieffer

PUBLISHER: Texere, Thomson South-Western

TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market

ED./DATE: First Edition/2005

2. TEXT: Required

 

AUTHOR: Dan Ariely

PUBLISHER: Harper Collins

TITLE: Predictably Irrational

ED./DATE: First Edition/ 2008

3. TEXT: Recommended

 

AUTHOR: Hy Mariampolski

PUBLISHER: Sage Publications

TITLE: Ethnography for Marketers: A Guide to Consumer Immersion

ED./DATE: First Edition/2006

4. TEXT: Recommended

 

AUTHOR: Clotaire Rapaille

PUBLISHER: Broadway Books

TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do ( Paperback is available)

ED./DATE: First Edition/2006

5. TEXT: Recommended

 

AUTHOR: Gerald Zaltman

PUBLISHER: Harvard Business School Press

TITLE: How Customers Think: Essential Insights Into the Mind of the Market

ED./DATE: First Edition/2003

 

COURSE #: 454

SECTION: 62

COURSE NAME: Advertising Strategy

INSTRUCTOR: Mary O. Pearlman

CASEPACK (YES or NO?): Yes

 

First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman.  Contact Phone Numbers:  847-491-3522 or 847-920-9545.
FIRST ASSIGNMENT:  Please read Chapter one and the case packet.
PLEASE NOTE: There is a “No Laptop” policy in my class.

1.  TEXT: None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

COURSE #: 454

SECTION: 81

COURSE NAME: Advertising Strategy

INSTRUCTOR: Brian Sternthal

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

First Class attendance is NOT mandatory        

First class preparation will be emailed to students prior to the first class

1.  TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 458

SECTION: 61

COURSE NAME: Consumer Behavior

INSTRUCTOR: Bobby Calder

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

First class attendance NOT mandatory

 

1. TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 459

SECTION: 81

COURSE NAME: Services Marketing and Management

INSTRUCTOR: Richard Honack

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

  • Read and be prepared to discuss Chapter 1 of Fisk/Grove/John
  • Bring your Nameplates
  • First Class is Mandatory

1.  TEXT: Required

AUTHOR: Fisk/Grove/John

PUBLISHER: Houghton Mifflin

TITLE: Interactive Services Marketing

ED./DATE: Third Edition, 2008
ISBB # 9780618641802

 

COURSE #: 462

SECTION: 61

COURSE NAME: Sales Promotion

INSTRUCTOR: Eric Anderson

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

First class attendance NOT mandatory

Purchase the course packet.  See the course web site on Blackboard for 1st class assignment.

 

1. TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 462

SECTION: 62

COURSE NAME: Sales Promotion

INSTRUCTOR: Eric Anderson

CASEPACK (YES or NO?): YES

FIRST ASSIGNMENT:

First class attendance NOT mandatory

Purchase the course packet.  See the course web site on Blackboard for 1st class assignment.

 

1. TEXT: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 465

SECTION: 61

COURSE NAME: New Product & Services

INSTRUCTOR: Andrew Razeghi

CASEPACK (YES or NO?): Yes

First Assignment: ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY

1. TEXT: None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #: 520-3

SECTION: 21

COURSE NAME: General PhD Seminar

INSTRUCTOR: C. Miguel Brendl

CASEPACK: YES

FIRST ASSIGNMENT: 

Mandatory attendance required of the first day of class.
               

1. TEXT: Required 

AUTHOR:  edin, D. L., Ross, B. H., & Markman, A

PUBLISHER: Orlando, FL: Harcourt

TITLE: Cognitive Psychology

ED./DATE: 4th Edition/Year:2005

 

 

 

 

 

 

 

COURSE #: 520-4

SECTION: 21

COURSE NAME: General PhD Seminar

INSTRUCTOR: Kent Grayson

CASEPACK:  YES

FIRST ASSIGNMENT: 

Mandatory attendance required of the first day of class.
               

1. TEXT: None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

 

 

 

 

 

 

COURSE #: 951

SECTION: 81

COURSE NAME: Sports Marketing

INSTRUCTOR: Richard Honack

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

  • Read and be prepared to discuss chapter 1 of “The Elusive Fan”
  • Bring your Nameplates
  • First Class is Mandatory

1. TEXT: Required

AUTHOR: Rein, Kotler and Shields

PUBLISHER: McGaw Hill

TITLE: The Elusive Fan

ED./DATE: 1st edition/2006