COURSE #: MEDM 432 (formerly 912)

SECTION: 81

COURSE NAME: Understanding the Media and their Content

INSTRUCTOR: Michael P. Smith

CASEPACK (YES or NO?) : yes-electronic casepacket available via Blackboard

FIRST ASSIGNMENT: See Blackboard for class 1 reading. FIRST CLASS ATTENDANCE IS MANDATORY

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  REQUIRED

AUTHOR: Lucy Küng

PUBLISHER: Sage

TITLE: Strategic management in the media: theory to practice

ED./DATE: ISBN: 978-1-4129-0313-4 (pbk)

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: