Marketing Department                                                         Winter 2008

COURSE #:  430

SECTION:  61

COURSE NAME:  Marketing Management

INSTRUCTOR:  Julie Hennessy

CASEPACK (YES or NO?):  Yes

FIRST CLASS ATTENDANCE IS MANDATORY

FIRST ASSIGNMENT:  Read assigned readings for the first day.  See case packet for list.

1.  TEXT -- REQUIRED or RECOMMENDED?  None

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COURSE #:  430

SECTION:  62

COURSE NAME:  Marketing Management

INSTRUCTOR:  Julie Hennessy

CASEPACK (YES or NO?):  Yes

FIRST CLASS ATTENDANCE IS MANDATORY

FIRST ASSIGNMENT:  Read assigned readings for the first day.  See case packet for list.

1.  TEXT -- REQUIRED or RECOMMENDED?  None

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COURSE #:  430

SECTION:  63

COURSE NAME:  Marketing Management

INSTRUCTOR:  Joan Zielinski

CASEPACK (YES or NO?):  Yes

FIRST CLASS ATTENDANCE IS MANDATORY

FIRST ASSIGNMENT:  Read Marketing Management, Chapters 1-2, pp 2-68.

1.  TEXT -- REQUIRED or RECOMMENDED?  Required

AUTHOR:  Philip Kotler and Kevin Lane Keller

PUBLISHER:  Pearson-Hall

TITLE:  Marketing Management

ED./DATE:  12th Edition/2006

2. TEXT:  REQUIRED

  

AUTHOR:  Malcolm Gladwell

PUBLISHER:  Little Brown Company

TITTLE:  The Tipping Point: How Little Things Can Make a Big Difference

ED./DATE:  ISBN- 0-316-31696-2 (HC)/2000

ISBN-C-316-34662-4 (PB)./2002

 

COURSE #:  430

SECTION:  81

COURSE NAME:  Marketing Management

INSTRUCTOR:  Alice M. Tybout

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  The case packet will be the primary text for this course.  The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case.

***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS.  If you think you may miss the first class for any reason, please do not register for this section.  If you miss the first class you are automatically dropped from this course. 

***Also, I have a NO LAPTOP policy.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Recommended

AUTHOR:  Philip Kotler and Kevin Lane Keller

PUBLISHER:  Prentice-Hall

TITLE:  Marketing Management

ED./DATE:  12th edition/2006

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Recommended

AUTHOR:  Alice M. Tybout and Tim Calkins, editors

PUBLISHER:  John Wiley & Son

TITLE:  Kellogg on Branding

ED./DATE: 

 

COURSE #:  450

SECTION:  61

COURSE NAME:  Research Methods in Marketing

INSTRUCTOR:  Angela Y. Lee

CASEPACK (YES or NO?):  Yes

Mandatory First Class Attendance:  Yes

FIRST ASSIGNMENT:  First Class is Mandatory.  Please read Chapters 1 and 3 of the textbook and skim Chapter 2.  Also skim “Cost Conscious Market Research” by Alan Andreasen. Be prepared to discuss “Backward Market Research” by Alan Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow based on the market research data. The purchase order form is in your case packet. 

1.  TEXT:  Required

AUTHOR:  Aaker, Kumar and Day

PUBLISHER:  John Wiley & Sons Inc.

TITLE:  Marketing Research (with SPSS Student Version) – ISBN 978-0-470-13073-5. You can get the book bundled with the SPSS Student Version at the Northwestern Bookstore.

ED./DATE:  9th

 

COURSE #:  450

SECTION:  62

COURSE NAME:  Research Methods in Marketing

INSTRUCTOR:  Angela Y. Lee

CASEPACK (YES or NO?):  Yes

Mandatory First Class Attendance:  Yes

FIRST ASSIGNMENT:  First Class is Mandatory.  Please read Chapters 1 and 3 of the textbook and skim Chapter 2.  Also skim “Cost Conscious Market Research” by Alan Andreasen. Be prepared to discuss “Backward Market Research” by Alan Andreasen. Prepare South Delaware Coors Case for discussion and submit your shopping list for market research so you could make a recommendation to Larry Brownlow based on the market research data. The purchase order form is in your case packet. 

1.  TEXT:  Required

AUTHOR:  Aaker, Kumar and Day

PUBLISHER:  John Wiley & Sons Inc.

TITLE:  Marketing Research (with SPSS Student Version) – ISBN 978-0-470-13073-5. You can get the book bundled with the SPSS Student Version at the Northwestern Bookstore.

ED./DATE:  9th

 

COURSE #:  451

SECTION:  61

COURSE NAME:  Marketing Channels

INSTRUCTOR:  Richard E. Wilson

CASEPACK (YES or NO?):  Yes

FIRST CLASS ATTENDANCE IS MANDATORY

FIRST ASSIGNMENT:  Read Chapters 1 and 2 (Marketing Channels, Coughlan et al)

1.  TEXT -- REQUIRED or RECOMMENDED?  Required

AUTHOR:  Coughlan, Anderson, Stern, and El-Ansary

PUBLISHER:  Pearson-Prentice-Hall

TITLE:  Marketing Channels

ED./DATE:  7th Edition/2006

 

COURSE #:  451

SECTION:  81

COURSE NAME:  Marketing Channels

INSTRUCTOR:  Anne T. Coughlan

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  Read chapter 1 &2 of the textbook.  Buy the course packet and read the syllabus and first lecture’s assignments as listed therein. 

MANDATORY attendance on first day with NO EXCEPTIONS.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  Coughlan et al

PUBLISHER:  Prentice Hall

TITLE:  Marketing Channels

ED./DATE:  2006, 7th edition

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

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TITLE:

ED./DATE:

 

COURSE #:  452

SECTION:  61

COURSE NAME:  Consumer Insight Tools

INSTRUCTOR:  Robert Schieffer

CASEPACK (YES or NO?):  Yes

MANDATORY FIRST CLASS ATTENDANCE

FIRST CLASS ASSIGNMENT:

1) Read course syllabus thoroughly (posted on Blackboard)

2) Read Week 1 slides (posted on Blackboard)

3) Read Introduction in “Ten Key Customer Insights” book

4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet

5) Review Misconceptions about Market Orientation article

1.  TEXT:  REQUIRED

AUTHOR:  Robert Schieffer

PUBLISHER:  Texere, Thomson South-Western

TITLE:  Ten Key Customer Insights:  Unlocking the Mind of the Market

ED./DATE:  First Edition, 2005

2.  TEXT :  REQUIRED

  

AUTHOR:  Hy Mariampolski

PUBLISHER:  Sage Publications

TITLE:  Enthnography for Marketers: A Guide to Consumer Immersion

ED./DATE:  First Edition/ 2006

3.  TEXT:  RECOMMENDED

AUTHOR:  Clotaire Rapaille

PUBLISHER:  Broadway Books

TITLE:  The Culture Code:  An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

(Paper back is available)

ED./DATE:  First Edition, 2006

4.  TEXT:  RECOMMENDED

  

AUTHOR:  Gerald Zaltman

PUBLISHER:  Harvard Business School Press

TITLE:  How Customers Think: Essential Insights Into the Mind of the Market

ED./DATE:  First Edition/2003

 

COURSE #:  453

SECTION:  61

COURSE NAME:  Business Marketing

INSTRUCTOR:  James C. Anderson

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  Purchase the case packet and read “Business Market Management; Prologue,” “Business Marketing: Understand What Customers Value,” and “Customer Value Management.” (Items 1-3 in the case packet.)  Read chapter’s one and two of the Anderson and Narus textbook. 

First Class attendance is MANDATORY.  Further, consistent with this, no “adds” are permissible.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  James C. Anderson and James A. Narus:

PUBLISHER:  Pearson Prentice Hall

TITLE:  Business Market Management:  Understanding, Creating, and Delivering Value

ED./DATE:  2nd edition, 2004                        (ISBN:  0-13-045187-8)

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

 

COURSE #:  454

SECTION:  61

COURSE NAME:  Advertising Strategy

INSTRUCTOR:  Mary O. Pearlman

CASEPACK (YES or NO?):  Yes

First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman.  Contact Phone Numbers:  847-491-3522 or 847-920-9545.

FIRST ASSIGNMENT:  Please read all of Module I & II  excluding the Frances, Berther, Alfreed case.

PLEASE NOTE:  There is a “No Laptop” policy in my class.

1.  TEXT:  None

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COURSE #:  454

SECTION:  81

COURSE NAME:  Advertising Strategy

INSTRUCTOR:  Brian Sternthal

CASEPACK (YES or NO?):  YES

FIRST ASSIGNMENT:

First Class attendance is NOT mandatory        

First class assignment will be posted on the course website by January 1, 2008

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  NONE

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COURSE #:  458

SECTION:  61

COURSE NAME:  Model Consumer Behavior

INSTRUCTOR:  Bobby Calder

CASEPACK (YES or NO?)  No

FIRST ASSIGNMENT:

1.  TEXT:  REQUIRED 

AUTHOR:  Malcom Gladwell

PUBLISHER:  Little, Brown and Company; Time Warner Book Group

TITLE:  Blink: The Power of Thinking Without Thinking

ED./DATE:  1st Edition: January 2005

ISBN:  0-316-17232-4

 

COURSE #:  462

SECTION:  61

COURSE NAME:  Sales Promotion

INSTRUCTOR:  Eric Anderson

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  For First Assignment and Book List, please visit Blackboard.

1.  TEXT  --   REQUIRED  or  RECOMMENDED? 

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: 

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

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COURSE #:  465

SECTION:  61

COURSE NAME:  New Product & Services

INSTRUCTOR:  Andrew Razeghi

CASEPACK (YES or NO?):  Yes

First Assignment:  ATTENDANCE IN THE FIRST CLASS SESSION IS NOT MANDATORY

1.  TEXT -- REQUIRED or RECOMMENDED?:  None

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PUBLISHER: 

TITLE: 

ED./DATE: