Marketing Department Winter 2008

COURSE #: 430	SECTION: 71	COURSE NAME: Marketing Management
INSTRUCTOR: Randall J. Voorn
CASEPACK (YES or NO?): Yes
First Assignment: Read Chapter 1 (pages 15-24) in the Kotler textbook. Read the ‘Zenon Diagnostics Case’ and prepare answers to the questions at the end of the case for class discussion. ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY – NO EXCEPTIONS!
1. TEXT -- REQUIRED or RECOMMENDED?: Required
AUTHOR: Philip Kotler and Kevin Lane Keller			PUBLISHER: Pearson-Prentice-Hall
TITLE: Marketing Management				ED./DATE: 12^th edition/2006

COURSE #: 430	SECTION: 72	COURSE NAME: Marketing Management
INSTRUCTOR: Kent Grayson
CASEPACK (YES or NO?) YES
FIRST ASSIGNMENT: First class attendance is mandatory. For the first class assignment, please refer to the course syllabus which is included in the case packet and posted on course web site.
1. TEXT -- RECOMMENDED
AUTHOR: Philip Kotler and Kevin Keller			PUBLISHER: Prentice-Hall
TITLE: Marketing Management				ED./DATE: 12th Edition
2. TEXT -- RECOMMENDED
AUTHOR: Philip Kotler and Kevin Keller			PUBLISHER: Prentice-Hall
TITLE: A Framework for Marketing Management				ED./DATE: 3rd Edition

COURSE #: 430	SECTION: 76	COURSE NAME: Marketing Management
INSTRUCTOR: Nidhi Agrawal
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always.” “Basic Quantitative Analysis for Marketing,” “Defining Marketing Problems,” and “Pricing Predicament.”
1. TEXT REQUIRED or RECOMMENDED?: Recommended
AUTHOR: Kotler, Philip and Kevin Lane Keller			PUBLISHER: Prentice Hall
TITLE: Marketing Management				ED./DATE: 12^th edition.
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: 450	SECTION: 71	COURSE NAME: Research Methods in Marketing
INSTRUCTOR: Robert Schieffer
CASEPACK (YES or NO?): Yes
MANDATORY FIRST CLASS ATTENDANCE FIRST CLASS ASSIGNMENT: 1) Read course syllabus thoroughly (posted on Blackboard) 2) Read Class 1 slides (posted on Blackboard) 3) Read Introduction in “Ten Key Customer Insights” book 4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet 5) Read New Coke Case in case packet 6) Review Chapter 1 of recommended text (Marketing Research Essentials) 7) Review Misconceptions about Market Orientation article 8) Review Backward Market Research article 9) Review course roster and begin to form teams of 4-5 students for group assignments
1. TEXT: REQUIRED
AUTHOR: Robert Schieffer			PUBLISHER: Texere, Thomson South-Western
TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market				ED./DATE: First Edition, 2005
2. TEXT: RECOMMENDED
AUTHOR: Carl McDaniel and Roger Gates			PUBLISHER: John Wiley and Sons
TITLE: Marketing Research Essentials				ED./DATE: 6^th Edition/2008
3. TEXT: RECOMMENDED
AUTHOR: Clotaire Rapaille			PUBLISHER: Broadway Books
TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (Paper back is available)				ED./DATE: First Edition, 2006

COURSE #: 453	SECTION: 71	COURSE NAME: Business Marketing
INSTRUCTOR: James C. Anderson
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Purchase the case packet and read “Business Market Management; Prologue,” “Business Marketing: Understand What Customers Value,” and “Customer Value Management.” (Items 1-3 in the case packet.) Read chapter’s one and two of the Anderson and Narus textbook. First Class attendance is MANDATORY. Further, consistent with this, no “adds” are permissible.
1. TEXT -- REQUIRED or RECOMMENDED?: Required
AUTHOR: James C. Anderson and James A. Narus:			PUBLISHER: Pearson Prentice Hall
TITLE: Business Market Management: Understanding, Creating, and Delivering Value				ED./DATE: 2^nd edition, 2004 (ISBN: 0-13-045187-8)
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: 454	SECTION: 71	COURSE NAME: Advertising Strategy
INSTRUCTOR: Mary O. Pearlman
CASEPACK (YES or NO?): Yes
First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman. Contact Phone Numbers: 847-491-3522 or 847-920-9545. FIRST ASSIGNMENT: Please read all of Module I & II excluding the Frances, Berther, Alfreed case. PLEASE NOTE: There is a “No Laptop” policy in my class.
1. TEXT: None
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COURSE #: 462	SECTION: 71	COURSE NAME: Sales Promotion
INSTRUCTOR: Eric Anderson
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: For First Assignment and Book List, please visit Blackboard.
1. TEXT -- REQUIRED or RECOMMENDED?
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TITLE:				ED./DATE:
2. TEXT -- REQUIRED or RECOMMENDED?:
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COURSE #: 465	SECTION: 71	COURSE NAME: New Product and Services
INSTRUCTOR: David Gal
CASEPACK (YES or NO?): Yes
FIRST CLASS ATTENDANCE IS MANDATORY Students must have laptop in the class. FIRST ASSIGNMENT:
1. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Merle Crawford and Anthony Di Benedetto			PUBLISHER: McGraw-Hill
TITLE: New Products Management				ED./DATE: 7^th Edition/2003

COURSE #: 466	SECTION: 71	COURSE NAME: Marketing Strategy
INSTRUCTOR: Tim Calkins
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: Read Markstrat Online Student Handbook
1. TEXT: REQUIRED
AUTHOR: Larreche and Gatignon			PUBLISHER: StratX
TITLE: Markstrat Online Student Handbook				ED./DATE: 2003
2. TEXT: RECOMMENDED
AUTHOR: Alice Tybout and Tim Calkins			PUBLISHER: John Wiley and Sons
TITLE: Kellogg on Branding				ED./DATE: 2006
3. TEXT: RECOMMENDED
AUTHOR: Walker, Boyd, Mullins, & Larreche			PUBLISHER: McGraw-Hill
TITLE: Marketing Strategy				ED./DATE: Sixth Edition, 2007

	COURSE #: 467	SECTION: 71	COURSE NAME: Global Marketing
	INSTRUCTOR: Eric Leininger
	CASEPACK (YES or NO?): Yes
	First Assignment: First class will be devoted to discussing (1) course content and desired outcomes from the course, student’s prior experience with global business, expectations and assignments. ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY
	1. TEXT – REQUIRED or RECOMMENDED?: Required
	AUTHOR: Thomas L. Friedman			PUBLISHER: Picador
	TITLE: The World is Flat. A Brief History of the Twenty-First Century				ED./DATE: ISBN- 10:0-312-425074/2007
	2. TEXT: REQUIRED
	AUTHOR: Ernest Gundling				PUBLISHER: Davies-Black Publishing
	TITLE: Working Globe Smart: 12 People Skills for Doing Business Across Borders				ED./DATE: ISBN-10:0891061770/2003
	3. TEXT: REQUIRED
	AUTHOR: Paul Laudicina				PUBLISHER: McGraw Hill
	TITLE: World Out of Balance: Navigating Global Risks to Seize Competitive Advantage				ED./DATE: ISBN- 0-07-143918-8/2005
COURSE #: 924		SECTION: 71	COURSE NAME: Psychology of Marketing Implementation
INSTRUCTOR: Miguel Brendl
CASEPACK (YES or NO?): Yes
FIRST ASSIGNMENT: ATTENDANCE TO THE FIRST CLASS IS MANDATORY For session 1: Read case “Pricing Luxury: Elleston Jewels (A)” and be able to answer the question posed at the end of the case. Go to the class website on “Blackboard” and follow the instructions there for filling out several surveys. Read the information about the class assignments. The following two readings that are provided in the course pack are fairly well known. If you have read them before, please skim them. If you have not read them before, please read them now: · “Ignore your customer,” Fortune, May Volume, 1995, 121-126. · Gouillart, F. J., & Sturdivant, F. D. (1994). “Spend a day in the life of your customers,” Harvard Business Review, 116-125.
1. TEXT: Required (You will be assigned only chapter from this book.)
AUTHOR: Robert Cialdini				PUBLISHER: Allyn & Bacon
TITLE: Influence: Science and Practice				DE.DATE: 4^th Edition, June 2000
2. TEXT: Required (You will be asked to skim read this book.)
AUTHOR: Paco Underhill				PUBLISHER: Simon & Schuster
TITLE: Why We Buy. The Science of Shopping				ED./DATE: Paperback, June 2000
3. TEXT: Recommended
AUTHOR: Wayne Hoyer and Deborah McInnis				PUBLISHER Boston: Houghton Mifflin:
TITLE: Consumer Behavior					ED./DATE: 3^rd Edition, 2003