TERM: Winter 2007

COURSE #: SEEK 441

SECTION: 61

COURSE NAME: Strategic Management in Non-market Environments

INSTRUCTOR: Bard Harstad

CASEPACK - YES or NO?: YES

FIRST ASSIGNMENT:  Please confront “Consumer Financial” in the case package. It is December 10, 2002. You are the engagement team of the consulting company Non-Market Strategy, Inc., the leader in non-market strategy consulting. Your client is Consumer Financial Services, the nation's largest independent mortgage lender. You need to familiarize yourself thoroughly with the document provided by the client. Your senior partner is expecting a report on how to address Consumer Financial’s challenges as she needs to meet with client later that day. In class, I will ask you to develop a 5-10 minute presentation that your partner can then present to the client. I will select one group randomly to present their analysis. The rest of the class will assume the role of senior partner.

IS ATTENDANCE AT FIRST CLASS MANDATORY – YES OR NO?: YES

1.  TEXT - REQUIRED or RECOMMENDED?: Required

AUTHOR: David P. Baron

PUBLISHER: Pearson Prentice Hall

ISBN 0-13-187355-5

TITLE: Business and Its Environment

ED./DATE: Fifth Edition/2005

2.  TEXT - REQUIRED or RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: