MARKETING DEPARTMENT Winter 2007
| COURSE #: 430 |
SECTION: 61 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Julie Hennessy |
||||
| CASEPACK (YES or NO?): Yes |
||||
| MANDATORY FIRST CLASS ATTENDANCE FIRST ASSIGNMENT: 1. Read assigned readings for the first day. See case packet for list. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Philip Kotler and Kevin Lane Keller |
PUBLISHER: Prentice-Hall |
|||
| TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
|||
| COURSE #: 430 |
SECTION: 62 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Nidhi Agrawal |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always.” “Basic Quantitative Analysis for Marketing,” “Defining Marketing Problems,” and “Pricing Predicament.” |
||||
| 1. TEXT REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Kotler, Philip and Kevin Lane Keller |
PUBLISHER: Prentice Hall |
|||
| TITLE: Marketing Management |
ED./DATE: 12th edition. |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 430 |
SECTION: 63 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Nidhi Agrawal |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: Attendance to first class is MANDATORY. Complete a student profile. It can be found posted on Blackboard. This should be completed before the first class. Read: “Putting the Customer First – Always.” “Basic Quantitative Analysis for Marketing,” “Defining Marketing Problems,” and “Pricing Predicament.” |
||||
| 1. TEXT REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Kotler, Philip and Kevin Lane Keller |
PUBLISHER: Prentice Hall |
|||
| TITLE: Marketing Management |
ED./DATE: 12th edition. |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 430 |
SECTION: 81 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Alice M. Tybout |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: The case packet will be the primary text for this course. The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case. ***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section.***Also, I have a NO LAPTOP policy. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Philip Kotler and Kevin Lane Keller |
PUBLISHER: Prentice-Hall |
|||
| TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
|||
| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Robert Schieffer |
||||
| CASEPACK (YES or NO?): Yes |
||||
| MANDATORY FIRST CLASS ATTENDANCE FIRST CLASS ASSIGNMENT: 1) Read course syllabus thoroughly (posted on Blackboard) 2) Read Class 1 slides (posted on Blackboard) 3) Read Introduction in “Ten Key Customer Insights” book 4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet 5) Review Chapter 1 of recommended text (Marketing Research Essentials) 6) Review course roster and begin to form teams of 4 - 5 students for group assignments 7) Begin to think about sponsors for your Marketing Research project |
||||
| 1. TEXT: REQUIRED |
||||
| AUTHOR: Robert Schieffer |
PUBLISHER: Texere, Thomson South-Western |
|||
| TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market |
ED./DATE: First Edition, 2005 |
|||
| 2. TEXT: RECOMMENDED |
||||
| AUTHOR: Carl McDaniel and Roger Gates |
PUBLISHER: John Wiley and Sons |
|||
| TITLE: Marketing Research Essentials |
ED./DATE: Fifth Edition, 2006 |
|||
| 3. TEXT: RECOMMENDED |
||||
| AUTHOR: Clotaire Rapaille |
PUBLISHER: Broadway Books |
|||
| TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do |
ED./DATE: First Edition, 2006 |
|||
| COURSE #: 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Peter Bouman |
||||
| CASEPACK (YES or NO?): Yes |
||||
| First Assignment: Please skim chapters 1-3 in the textbook and read “Cost Conscious Market Research” and “Backward Market Research” by Alan Andreasen. Attendance for the first class is mandatory. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Naresh K. Malhotra |
PUBLISHER: Pearson-Prentice-Hall |
|||
| TITLE: Marketing Research: An Applied Orientation |
ED./DATE: 5th edition/2006 |
|||
| COURSE #: 450 |
SECTION: 63 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Peter Bouman |
||||
| CASEPACK (YES or NO?): Yes |
||||
| First Assignment: Please skim chapters 1-3 in the textbook and read “Cost Conscious Market Research” and “Backward Market Research” by Alan Andreasen. Attendance for the first class is mandatory. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Naresh K. Malhotra |
PUBLISHER: Pearson-Prentice-Hall |
|||
| TITLE: Marketing Research: An Applied Orientation |
ED./DATE: 5th edition/2006 |
|||
| COURSE #: 450 |
SECTION: 81 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Robert Schieffer |
||||
| CASEPACK (YES or NO?): Yes |
||||
| MANDATORY FIRST CLASS ATTENDANCE FIRST CLASS ASSIGNMENT: 1) Read course syllabus thoroughly (posted on Blackboard) 2) Read Class 1 slides (posted on Blackboard) 3) Read Introduction in “Ten Key Customer Insights” book 4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet 5) Read New Coke case and be prepared to discuss 6) Review Chapter 1 of recommended text (Marketing Research Essentials) 7) Review Misconceptions about Market Orientation article 8) Review Backward Market Research article 9) Review course roster and begin to form teams of 4 - 5 students for group assignments 10) Begin to think about sponsors for your Marketing Research project |
||||
| 1. TEXT: REQUIRED |
||||
| AUTHOR: Robert Schieffer |
PUBLISHER: Texere, Thomson South-Western |
|||
| TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market |
ED./DATE: First Edition, 2005 |
|||
| 2. TEXT: RECOMMENDED |
||||
| AUTHOR: Carl McDaniel and Roger Gates |
PUBLISHER: John Wiley and Sons |
|||
| TITLE: Marketing Research Essentials |
ED./DATE: Fifth Edition, 2006 |
|||
| 3. TEXT: RECOMMENDED |
||||
| AUTHOR: Clotaire Rapaille |
PUBLISHER: Broadway Books |
|||
| TITLE: The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do |
ED./DATE: First Edition, 2006 |
|||
| COURSE #: 451 |
SECTION: 61 |
COURSE NAME: Marketing Channels |
||
| INSTRUCTOR: Anne T. Coughlan |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: Read chapter 1 of the book. Buy the course packet and read the syllabus and first lecture’s assignments as listed therein. MANDATORY attendance on first day with NO EXCEPTIONS. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Coughlan et al |
PUBLISHER: Prentice Hall |
|||
| TITLE: Marketing Channels |
ED./DATE: 2006, 7th edition |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 453 |
SECTION: 81 |
COURSE NAME: Business Marketing |
||
| INSTRUCTOR: James C. Anderson |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: Purchase the case packet and read “Business Market Management; Prologue,” “Business Marketing: Understand What Customers Value,” and “Customer Value Management.” (Items 1-3 in the case packet.) Read chapter’s one and two of the Anderson and Narus textbook. First Class attendance is MANDATORY. Further, consistent with this, no “adds” are permissible. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: James C. Anderson and James A. Narus: |
PUBLISHER: Pearson Prentice Hall |
|||
| TITLE: Business Market Management: Understanding, Creating, and Delivering Value |
ED./DATE: 2nd edition, 2004 (ISBN: 0-13-045187-8) |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Strategy |
||
| INSTRUCTOR: Mary O. Pearlman |
||||
| CASEPACK (YES or NO?): Yes |
||||
| First class attendance is MANDATORY, unless discussed and excused by Professor Pearlman. Contact Phone Numbers: 847-491-3522 or 847-920-9545. FIRST ASSIGNMENT: Please read all of Module I (History of Advertising)
excluding the SCHEDULE CHANGE: There will be no class held on Thursday, Jan. 25th. The make up class will be held on Wednesday, Jan. 17th. PLEASE NOTE: There is a “No Laptop” policy in my class. |
||||
| 1. TEXT: None |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 454 |
SECTION: 81 |
COURSE NAME: Advertising Strategy |
||
| INSTRUCTOR: Brian Sternthal |
||||
| CASEPACK (YES or NO?) : YES |
||||
| FIRST ASSIGNMENT: First Class NOT mandatory First class assignment will be posted on the course website by December 29, 2006 |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 458 |
SECTION: 61 |
COURSE NAME: Consumer Behavior |
||
| INSTRUCTOR: Bobby Calder |
||||
| CASEPACK (YES or NO?): No |
||||
| Mandatory First Class Attendance: No |
||||
| FIRST ASSIGNMENT: None |
||||
| 1. TEXT -- Not Required |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED? None |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 465 |
SECTION: 61 |
COURSE NAME: Intro New Product/Service |
||
| INSTRUCTOR: Andrew Razeghi |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST CLASS ASSIGNMENT: Bring your favorite new product to class (i.e., new product is defined as an idea introduced within the last 5 years). This new idea could also be a service. If it is a service and/or for other reasons you are unable to bring the actual item to class, be prepared to explain why the product or service is among your favorite new ideas. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: RECOMMENDED |
||||
| AUTHOR: Andrew Razeghi |
PUBLISHER: Jossey-Bass |
|||
| TITLE: Hope: How Triumphant Leaders Create the Future |
ED./DATE: First Edition/ 2006 |
|||
| COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Greg Carpenter |
||||
| CASEPACK (YES or NO?): Yes |
||||
| Mandatory First Class Attendance: No |
||||
| FIRST ASSIGNMENT: No |
||||
| 1. TEXT -- Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
|||
| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED? None |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Greg Carpenter |
||||
| CASEPACK (YES or NO?): Yes |
||||
| Mandatory First Class Attendance: No |
||||
| FIRST ASSIGNMENT: No |
||||
| 1. TEXT -- Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
|||
| TITLE: Markstrat Online Student Handbook |
ED./DATE: : 2003 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED? None |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||