| COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Kent Grayson |
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| CASEPACK (YES or NO?) YES |
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| FIRST ASSIGNMENT: First class is mandatory. Please go to course Web site for access to the materials for the first class |
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| 1. TEXT -- RECOMMENDED |
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| AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th Edition |
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| 2. TEXT -- RECOMMENDED |
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| AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Prentice-Hall |
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| TITLE: A Framework for Marketing Management |
ED./DATE: 3rd Edition |
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| COURSE #: 430 |
SECTION: 72 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Julie Hennessy |
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| CASEPACK (YES or NO?): Yes |
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| MANDATORY FIRST CLASS ATTENDANCE FIRST ASSIGNMENT 1. Read assigned readings for the first day. See case packet for list. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Philip Kotler and Kevin Lane Keller |
PUBLISHER: Prentice-Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
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| COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Yi Qian |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Week 1: Thursday, Jan. 4 Topics: Role and Values of Marketing Research Research Designs: Exploratory, Descriptive & Causal Research Read: Chapters 1, 3 Case: South Delaware Coors, Inc. Skim: Chapter 2 "Cost Conscious Market Research" "Backward Market Research" Due: * Shopping list for South Delaware Coors, Inc. (prep guidelines will be available on the course webpage and in the case packet.) Attendance is mandatory for the first class meeting. |
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| 1. TEXT -- REQUIRED |
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| AUTHOR: David A. Aaker, V. Kumar, and George S. Day |
PUBLISHER: John Wiley and Sons Inc. |
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| TITLE: Marketing Research |
ED./DATE: 9th Edition , ISBN: 0-470-05076-4 |
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| 2. TEXT -- |
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| AUTHOR: |
PUBLISHER: |
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ED./DATE: |
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| COURSE #: 451 |
SECTION: 71 |
COURSE NAME: Marketing Channels |
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| INSTRUCTOR: Anne T. Coughlan |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Read chapter 1 of the book. Buy the course packet and read the syllabus and first lecture’s assignments as listed therein. MANDATORY attendance on first day with NO EXCEPTIONS. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Coughlan et al |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Channels |
ED./DATE: 2006, 7th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 453 |
SECTION: 71 |
COURSE NAME: Business Marketing |
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| INSTRUCTOR: James C. Anderson |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Purchase the case packet and read “Business Market Management; Prologue,” “Business Marketing: Understand What Customers Value,” and “Customer Value Management.” (Items 1-3 in the case packet.) Read chapter’s one and two of the Anderson and Narus textbook. First Class attendance is MANDATORY. Further, consistent with this, no “adds” are permissible. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: James C. Anderson and James A. Narus: |
PUBLISHER: Pearson Prentice Hall |
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| TITLE: Business Market Management: Understanding, Creating, and Delivering Value |
ED./DATE: 2nd edition, 2004 (ISBN: 0-13-045187-8) |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 454 |
SECTION: 71 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Derek Rucker |
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| CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: First Class NOT mandatory Please Complete the following survey online: http://www.surveyz.com/TakeSurvey?id=57083 Please Read Module 1 in the course packet. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: 465 |
SECTION: 71 |
COURSE NAME: Intro New Product/Service |
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| INSTRUCTOR: Thomas Kuczmarski |
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| CASEPACK (YES or NO?): No |
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| FIRST CLASS ASSIGNMENT: 1. Read Chapters 1&2 from the required text (Managing New Products by T. Kuczmarski) 2. Attendance for the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: REQUIRED |
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| AUTHOR: Thomas D. Kuczmarski |
PUBLISHER: ook Ends Publishing |
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| TITLE: Managing New Products |
ED./DATE: 3rd Edition/ March 15, 2000, ISBN: 0967781701 |
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| 2. TEXT -- RECOMMENDED |
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| AUTHOR: Thomas D. Kuczmarski |
PUBLISHER: McGraw-Hill |
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| TITLE: Innovation |
ED./DATE: 1st Edition/Jan. 11, 1996, ISBN: 0844233242 |
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| COURSE #: 466 |
SECTION: 71 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Read Markstrat Online Student Handbook |
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| 1. TEXT: REQUIRED |
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| AUTHOR: Larreche and Gatignon |
PUBLISHER: StratX |
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| TITLE: Markstrat Online Student Handbook |
ED./DATE: 2003 |
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| 2. TEXT: RECOMMENDED |
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| AUTHOR: Alice Tybout and Tim Calkins |
PUBLISHER: John Wiley and Sons |
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| TITLE: Kellogg on Branding |
ED./DATE: 2006 |
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| 3. TEXT: RECOMMENDED |
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| AUTHOR: Walker, Boyd, Mullins, & Larreche |
PUBLISHER: McGraw-Hill |
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| TITLE: Marketing Strategy |
ED./DATE: Fifth Edition, 2006 |
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