COURSE #:  922

SECTION:  81

COURSE NAME:  Advanced Topics in Marketing

INSTRUCTOR:  Greg Carpenter

FIRST CLASS ATTENDANCE:  Mandatory

FIRST ASSIGNMENT:  none

CASEPACK (YES or NO?):  Yes

TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  Alice M. Tybout and Tim Calkins, editors

PUBLISHER:  John Wiley & Sons Inc.

TITLE:  Kellogg on Branding

ED./DATE:  2005

COURSE # 430

SECTION: 61

COURSE NAME: Marketing Management

INSTRUCTOR: Prof. Julie Hennessy

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: 1. Read Case of the Pricing Predicament and Prepare to discuss.

2. Read Day one Readings from Case Packet.

- Putting the Customer First Always

- Marketing Strategy, An Overview

- Shedding the Commodity Mindset

Attendance is mandatory for the first class meeting!

1.  TEXT  -- REQUIRED or RECOMMENDED?  None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE # 430

SECTION: 62

COURSE NAME: Marketing Management

INSTRUCTOR: Prof. Julie Hennessy

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT: 1. Read Case of the Pricing Predicament and Prepare to discuss.

2. Read Day one Readings from Case Packet.

- Putting the Customer First Always

- Marketing Strategy, An Overview

- Shedding the Commodity Mindset

Attendance is mandatory for the first class meeting!

1.  TEXT  -- REQUIRED or RECOMMENDED?  None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:  430

SECTION:  81

COURSE NAME:  Marketing Management

INSTRUCTOR:  Alice M. Tybout

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  The case packet will be the primary text for this course.  The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case.

***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS.  If you think you may miss the first class for any reason, please do not register for this section.***Also, I have a NO LAPTOP policy.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Recommended

AUTHOR:  Philip Kotler and Kevin Lane Keller

PUBLISHER:  Prentice-Hall

TITLE:  Marketing Management

ED./DATE:  12^th edition/2006

2.  TEXT  --   REQUIRED  or  RECOMMENDED?: 

AUTHOR: 

PUBLISHER: 

TITLE: 

ED./DATE: 

COURSE #:  450

SECTION:  61

COURSE NAME:  Research Methods in Marketing

INSTRUCTOR:  Robert Schieffer                     ESTIMATED ENROLLMENT:  60

CASEPACK (YES or NO?)  Yes

MANDATORY FIRST CLASS ATTENDANCE

FIRST CLASS ASSIGNMENT:

1) Read course syllabus thoroughly (posted on Blackboard)

2) Read Lecture 1 Slides (posted on Blackboard)

3) Read Introduction in “Ten Key Customer Insights” book

4) Read “P&G Chief’s Turnaround Recipe: Find Out What Women Want” in case packet

5) Review Chapter 1 of recommended text (Marketing Research Essentials)

6) Review course roster and begin to form teams of 4 - 5 students for group assignments

7) Begin to think about a company sponsor, who needs customer input to make a Marketing decision, for your Marketing Research project. You should have several sponsors identified by the end of the first week of class

1.  TEXT – REQUIRED

AUTHOR: Robert Schieffer

PUBLISHER: Texere, Thomson South-Western

TITLE: Ten Key Customer Insights: Unlocking the Mind of the Market

ED./DATE: First Edition 2005

2.  TEXT – RECOMMENDED

AUTHOR: Carl McDaniel and Roger Gates

PUBLISHER: John Wiley and Sons

TITLE: Marketing Research Essentials

3. TEXT – RECOMMENDED

AUTHOR: Gerald Zaltman

TITLE: How Customers Think: Essential Insights into the Mind of the Market

ED./DATE: Fifth Edition, 2005

PUBLISHER: Harvard Business School Press

ED./DATE: First Edition 2003

COURSE #:  450

SECTION: 62

COURSE NAME: Research Methods in Marketing

INSTRUCTOR:  Vincent R. Nijs

FIRST CLASS ATTENDANCE: Mandatory

FIRST ASSIGNMENT: Please read Chapter 1 of the textbook.

CASEPACK (YES or NO?) : Yes

TEXT  --   REQUIRED  or  RECOMMENDED?: Recommended

AUTHOR:  Aaker, Kumar, and Day

PUBLISHER: John Wiley & Sons Inc.

TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6

ED./DATE: 8^th

COURSE #:  450

SECTION: 63

COURSE NAME: Research Methods in Marketing

INSTRUCTOR:  Vincent R. Nijs

FIRST CLASS ATTENDANCE: Mandatory

FIRST ASSIGNMENT: Please read Chapter 1 of the textbook.

CASEPACK (YES or NO?) : Yes

TEXT  --   REQUIRED  or  RECOMMENDED?: Recommended

AUTHOR:  Aaker, Kumar, and Day

PUBLISHER: John Wiley & Sons Inc.

TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6

ED./DATE: 8^th

COURSE #:  451

SECTION:  61

COURSE NAME:  Marketing Channels

INSTRUCTOR:  Anne T. Coughlan

CASEPACK (YES or NO?) :  Yes

FIRST ASSIGNMENT:  Buy the course packet.  Read syllabus (posted on Professor Coughlan’s website and in the course packet).  Read Chapter 1 of the Marketing Channels 7^th edition textbook. 

MANDATORY attendance on first day with NO EXCEPTIONS.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  Coughlan et al

PUBLISHER:  Prentice Hall

TITLE:  Marketing Channels

ED./DATE:  2006, 7^th edition

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:  453

SECTION:  81

COURSE NAME:  Business Marketing

INSTRUCTOR:  James C. Anderson

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  Purchase the case packet and read “Business Market Management; Prologue,” “Business Marketing: Understand What Customers Value,” and “Customer Value Management.” (Items 1-3 in the case packet.)  Read chapter’s one and two of the Anderson and Narus textbook. 

First Class attendance is MANDATORY.  Further, consistent with this, no “adds” are permissible.

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Required

AUTHOR:  James C. Anderson and James A. Narus:

PUBLISHER:  Pearson Prentice Hall

TITLE:  Business Market Management:  Understanding, Creating, and Delivering Value

ED./DATE:  2^nd edition, 2004                        (ISBN:  0-13-045187-8)

2.  TEXT  --   REQUIRED  or  RECOMMENDED?:

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:  454

SECTION:  61

COURSE NAME:  Advertising Strategy

INSTRUCTOR:  Brian Sternthal

CASEPACK (YES or NO?) :  YES

FIRST ASSIGNMENT:

First Class NOT mandatory              

Read Modules 1-3 in the packet

The packet containing all the material for the course is available at the bookstore under Marketing 454. Module 1 of the packet provides some general background that you should review before class. Module 2 includes the material on the history of advertising and advertising institutions. With the exceptions noted below, this material may be read after class.

The first class examines the challenges faced in developing effective advertising. To assess these challenges, I use contemporary and classic cases. This discussion is intended to offer a rationale for the analysis that follows during the remainder of the quarter. In preparation for class, please read the following materials carefully.

7UP. Read the 7UP case found in Module 2  and address the following questions:

Examine the consumer data reported in the 7UP case. What is 7UP’s frame of reference implied by these data?

How might this frame of reference be altered so that 7UP competes more directly with Coke and Pepsi?

What is 7UP’s point of difference?

Should a brand’s frame of reference or point of difference be established first in advertising?

Evaluate how well America and Uncola Nuts represent the brand’s position (Both are on Blackboard only Uncola Nuts is on the Ad Archive Go to Ad Archive, search for 7up and then the spot).

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #:  454

SECTION:  62

COURSE NAME:  Advertising Strategy

INSTRUCTOR:  Mary Pearlman

CASEPACK :  YES

FIRST ASSIGNMENT:

1. Please read all of Module I (History of Advertising) excluding the Frances, Berther, Alfreed case.

2. First class attendance is mandatory unless discussed and excused by Prof. Pearlman

3. Contact Phone # 847 491 3522 or 847 920 9545)

TEXT  --  REQUIRED OR RECOMMENDED:  NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE #  465

SECTION:  61

COURSE NAME:  Intro New Product/Service

INSTRUCTOR:  Andrew Razeghi

CASEPACK (YES or NO?):  Yes

FIRST ASSIGNMENT:  None

1.  TEXT  -- REQUIRED or RECOMMENDED?  None

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

2.  TEXT  -- REQUIRED or RECOMMENDED?

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE: