| COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Dr. Randall J. Voorn |
||||
| CASEPACK (YES or NO?) : YES - Required |
||||
| FIRST ASSIGNMENT: Read pages 5 through 29 in Kotler, Chapter 1. Read the Zenon Diagnostics Case and prepare answers to the questions at the end of the case for class discussion. Attendance is mandatory in the first class session – NO EXCEPTIONS! |
||||
| 1. TEXT -- REQUIRED |
||||
| AUTHOR: Philip Kotler |
PUBLISHER: Prentice-Hall |
|||
| TITLE: Marketing Management: The Millennium Edition |
ED./DATE: 11th Edition/2003 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 430 |
SECTION: 72 |
COURSE NAME: Marketing Management |
||
| INSTRUCTOR: Alice M. Tybout |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: The case packet will be the primary text for this course. The first assignment is to purchase the case packet and read the week one articles including the “Pricing Predicament” case. ***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section.*** |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Philip Kotler |
PUBLISHER: Prentice-Hall |
|||
| TITLE: Marketing Management |
ED./DATE: 11th edition, 2002 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Dawn Iacobucci, ed. |
PUBLISHER: John Wiley & Son |
|||
| TITLE: Kellogg on Marketing |
ED./DATE: 2001 |
|||
| COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Professor Vincent R. Nijs |
||||
| FIRST CLASS ATTENDANCE: Mandatory |
||||
| FIRST ASSIGNMENT: Please read Chapters 1 & 3 of the textbook. Be prepared to discuss “Backward Market Research” by Andreasen. |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
|||
| TITLE: Marketing Research (with SPSS Student Version) – ISBN 0-471-45885-6 |
ED./DATE: 8th |
|||
| COURSE #: 450 |
SECTION: 72 |
COURSE NAME: Research Methods in Marketing |
||
| INSTRUCTOR: Karsten Hansen |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: Mandatory attendance required of the first day of class. Read Chapters 1 and 3, skim Chapter 2. Read and prepare for class discussion case 3-1 (“A VideOcart Test for Bestway Stores”) in text book |
||||
| 1. TEXT -- REQUIRED |
||||
| AUTHOR: David A. Aaker, V. Kumar, George S. Day |
PUBLISHER: Wiley |
|||
| TITLE: Marketing Research (with SPSS student version) ISBN 0-471-45885-6 |
ED./DATE: 8th/2004 |
|||
| COURSE #: 451 |
SECTION: 71 |
COURSE NAME: Marketing Channels |
||
| INSTRUCTOR: Anne T. Coughlan |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: Read syllabus (posted on Professor Coughlan’s website and in the course packet). Read Chapters 1 and 2 of the Marketing Channels book. MANDATORY attendance on first day with NO EXCEPTIONS. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: Coughlan et al |
PUBLISHER: Prentice Hall |
|||
| TITLE: Marketing Channels |
ED./DATE: 2001 6th edition |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 453 |
SECTION: 71 |
COURSE NAME: Business Marketing |
||
| INSTRUCTOR: James C. Anderson |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: Read Chapter one of the Anderson and Narus book. First Class attendance is MANDATORY. Further, consistent with this, no “adds” are permissible. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
||||
| AUTHOR: James C. Anderson and James A. Narus: |
PUBLISHER: Pearson Prentice Hall |
|||
| TITLE: Business Market Management: Understanding, Creating, and Delivering Value |
ED./DATE: 2nd edition, 2004 (ISBN: 0-13-045187-8) |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #: 454 |
SECTION: 71 |
COURSE NAME: Advertising Strategy |
||
| INSTRUCTOR: Mary Pearlman |
||||
| CASEPACK :YES |
||||
| FIRST ASSIGNMENT: 1. Please read all of Module I (History of Advertising) excluding the
2. First class attendance is mandatory unless discussed and excused by Prof. Pearlman 3. Contact Phone # 847 491 3522 or 847 920 9545) |
||||
| TEXT -- REQUIRED OR RECOMMENDED: NONE |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
COURSE #: 455 |
SECTION: 71 |
COURSE NAME: Contextual Inquiry and Consumer Experience |
||||
| INSTRUCTOR: John F. Sherry, Jr. |
||||||
| CASEPACK (YES or NO?) YES |
||||||
| FIRST ASSIGNMENT: First class not mandatory. No first assignment. |
||||||
| 1. TEXT -- REQUIRED |
||||||
| AUTHOR: Paco Underhill |
PUBLISHER: Simon & Schuster |
|||||
| TITLE: Why We Buy: The Science of Shopping |
ED./DATE: 2000 (paperback) |
|||||
| 2. TEXT -- REQUIRED |
||||||
| AUTHOR: John Lofland and Lyn H. Lofland |
PUBLISHER: Wadsworth Publishing |
|||||
| TITLE: Analyzing Social Settings: A Guide to Qualitative Observation and Analysis |
ED./DATE: 1995 (paperback) |
|||||
| 3. TEXT -- REQUIRED |
||||||
| AUTHOR: Thomas Hine and Michael Pietsch |
PUBLISHER: Little, Brown & Co. |
|||||
| TITLE: The Total Package: The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuas |
ED./DATE: 1997 (paperback) |
|||||
| 4. TEXT -- REQUIRED |
||||||
| AUTHOR: Edward Tenner |
PUBLISHER: Random House, Inc. |
|||||
| TITLE: Why Things Bite Back: The Technology and the Revenge of Unintended Consequences |
ED./DATE: 1997 (paperback) |
|||||
| 5. TEXT -- REQUIRED |
||||||
| AUTHOR: Donald A. Norman |
PUBLISHER: Basic Books |
|||||
| TITLE: Emotional Design |
ED./DATE: 2004 |
|||||
| 6. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Susan Squires and Bryan Byrne |
PUBLISHER: Bergin and Garvey |
|||||
| TITLE: Creating Breakthrough Ideas |
ED./DATE: 2002 (paperback) |
|||||
| 7. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Jean-Marie Dru |
PUBLISHER: Wiley |
|||||
| TITLE: Beyond Disruptions |
ED./DATE: 2002 (paperback) |
|||||
| 8. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Karl Scheibe |
PUBLISHER: Harvard University Press |
|||||
| TITLE: The Drama of Everyday Life |
ED./DATE: 2000 (paperback) |
|||||
| 9. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Alex Shakar |
PUBLISHER: Harper Collins |
|||||
| TITLE: The Savage Girl |
ED./DATE: 2001 |
|||||
| 10. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Bruce Lawrence Berg |
PUBLISHER: Allyn & Bacon, Inc. |
|||||
| TITLE: Qualitative Research Methods for the Social Sciences |
ED./DATE: 2000 (paperback) |
|||||
| 11. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Robert M. Emerson, Rachael I. Fretz and Linda L. Shaw |
PUBLISHER: University of Chicago Press |
|||||
| TITLE: Writing Ethnographic Fieldnotes |
ED./DATE: 1995 (paperback) |
|||||
| 12. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Grant David McCracken |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: The Long Interview |
ED./DATE: 1988 (paperback) |
|||||
| 13. TEXT -- RECOMMENDED |
||||||
| AUTHOR: David W. Stewart and Prem N. Shamdasani |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Focus Groups: Theory and Practice |
ED./DATE: 1990 (paperback) |
|||||
| 14. TEXT -- RECOMMENDED |
||||||
| AUTHOR: John F. Sherry, Jr. |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Contemporary Marketing and Consumer Behavior: An Anthropological Source Book |
ED./DATE: 1995 (paperback) |
|||||
| 15. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Paul du Gay, Stuart Hall, Linda Janes, Hugh MacKay and Keith Negus |
PUBLISHER: Sage Publications, Inc. |
|||||
| TITLE: Doing Cultural Studies: The Story of the Sony Walkman |
ED./DATE: 1997 (paperback) |
|||||
| 16. TEXT -- RECOMMENDED |
||||||
| AUTHOR: John F. Sherry, Jr. |
PUBLISHER: NTC Business Books |
|||||
| TITLE: Servicescapes: The Concept of Place in Contemporary Markets |
ED./DATE: 1998 (paperback) |
|||||
| 17. TEXT -- RECOMMENDED |
||||||
| AUTHOR: Henry Petroski |
PUBLISHER: Random House |
|||||
| TITLE: The Evolution of Useful Things |
ED./DATE: 1994 (paperback) |
|||||
| COURSE #: 465 |
SECTION: 71 |
COURSE NAME: Introduction to New Products and Services |
||
| INSTRUCTOR: Eric Anderson |
||||
| CASEPACK (YES or NO?) : Yes |
||||
| FIRST ASSIGNMENT: First Class Attendance is Mandatory. First week assignment: Buy course packet and see syllabus for 1st week assignment. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED?: Not Required |
||||
| AUTHOR: Merle Crawford & Anthony Di Benedetto |
PUBLISHER: McGraw-Hill/Irwin |
|||
| TITLE: New Products Management (7th Edition) |
ED./DATE: 2003 |
|||
| COURSE #: 466 |
SECTIONS: 71 |
COURSE NAME: Marketing Strategy |
||
| INSTRUCTOR: Tim Calkins |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: Read article from case pack: “What Is Strategy” First class is not mandatory |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER Scientific |
|||
| TITLE: Markstrat3 |
ED./DATE: 1997 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
|||
| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
|||