| COURSE #: 430 |
SECTION: 61 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Kent Grayson |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: For the first class session, please read the chapter by Frederick Webster and be prepared to discuss it. For the second session, we will discuss the RAC case. In case you cannot get the coursepack during the first week, both of these readings are posted on the course Website. Questions on the readings are included in the coursepack and posted on the Website. Attendance at the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th / 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: A Framework for Marketing Management |
ED./DATE: 1st / 2001 |
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| COURSE #: 430 |
SECTION: 62 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Kent Grayson |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: For the first class session, please read the chapter by Frederick Webster and be prepared to discuss it. For the second session, we will discuss the RAC case. In case you cannot get the coursepack during the first week, both of these readings are posted on the course Website. Questions on the readings are included in the coursepack and posted on the Website. Attendance at the first class is mandatory. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Management |
ED./DATE: 11th / 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: Kotler, Philip |
PUBLISHER: Prentice Hall |
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| TITLE: A Framework for Marketing Management |
ED./DATE: 1st / 2001 |
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| COURSE #: 430 |
SECTION: 63 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: First assignment will be posted on the course info site for this course prior to the first course meeting. Obtain the case packet and read the readings for Week 1. There is no required text for this class. If you would like to brush up on y our marketing vocabulary, I recommend that you purchase a copy of Kotler’s “Framework for Marketing Management.” : PLEASE NOTE THAT THE FIRST CLASS ATTENDANCE IS MANDATORY WITH NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section. |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
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| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2001 |
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| COURSE #: 430 |
SECTION: 64 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Christie Nordhielm |
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CASEPACK (YES or NO?): YES |
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| FIRST ASSIGNMENT: First assignment will be posted on the course info site for this course prior to the first course meeting. Obtain the case packet and read the readings for Week 1. There is no required text for this class. If you would like to brush up on y our marketing vocabulary, I recommend that you purchase a copy of Philip Kotler’s “Framework for Marketing Management.” ***Please note that the first class attendance is MANDATORY with NO EXCEPTIONS. If you think you may miss the first class for any reason, please do not register for this section.*** |
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| 1. TEXT RECOMMENDED |
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| AUTHOR: Philip Kotler |
PUBLISHER: Prentice Hall - ISBN 0-13-052589-8 |
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| TITLE: A Framework for Marketing Management with Marketing Plan Pro Software |
ED./DATE: 2001 |
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| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Robert Schieffer |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: 1) Read Introduction of Customer Insight which is posted on the course Blackboard 2) Read Lecture 1 Slides on Blackboard 3) Read course syllabus thoroughly 4) Review course roster and begin to form teams of 4-5 for group assignments 5) Begin to think about a company for your Marketing Research project 6) Review Chapters 1 and 2 of recommended text |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended for Marketing majors |
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| AUTHOR: Churchill and Iacobucci |
PUBLISHER Harcourt |
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| TITLE: Marketing Research Methodological Foundations |
ED./DATE: Eighth Edition 2002 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
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| COURSE #: Mktg 450 |
SECTION: 62 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Dawn Iacobucci |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Mandatory First Class Attendance |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: G. Churchill and D. Iacobucci |
PUBLISHER: Harcourt |
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| TITLE: Marketing Research (8th ed.) |
ED./DATE: 2002 |
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| COURSE #: 450 |
SECTION: 63 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent Nijs |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Please read Chapters 1 & 3 of the textbook and skim Chapter 2. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare to hand in the marketing research shopping list you would recommend to Larry based on the material in the South Delaware Coors Case. The purchase order form is in your case packet. Attendance at first class is NOT mandatory. |
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| TEXT -- REQUIRED or RECOMMENDED: Required |
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| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: 8th |
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| COURSE #: 450 |
SECTION: 64 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Vincent Nijs |
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| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT: Please read Chapters 1 & 3 of the textbook and skim Chapter 2. Be prepared to discuss “Backward Market Research” by Andreasen. Prepare to hand in the marketing research shopping list you would recommend to Larry based on the material in the South Delaware Coors Case. The purchase order form is in your case packet. Attendance at first class is NOT mandatory. |
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| TEXT – REQUIRED or RECOMMENDED: Required |
||||
| AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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| TITLE: Marketing Research (with SPSS Student Version) |
ED./DATE: 8th |
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| COURSE #: Mktg 451 |
SECTION: 61 |
COURSE NAME: Marketing Channel Management |
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| INSTRUCTOR: Eric Anderson |
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| CASEPACK (YES or NO?) : Yes |
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| FIRST ASSIGNMENT: Mandatory First Class Attendance. Purchase the course packet and book. Read the syllabus and prepare the material for week 1. |
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| 1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Coughlan, Anderson, Stern El-Ansary |
PUBLISHER: Prentice Hall |
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| TITLE: Marketing Channels |
ED./DATE: 6th Edition, 2001 |
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| COURSE #: 452 |
SECTION: 61 |
COURSE NAME: Culture, Consumption and Marketing |
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| INSTRUCTOR: John F. Sherry, Jr. |
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| CASEPACK (YES or NO?) Yes |
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| FIRST ASSIGNMENT: See syllabus in case packet or professor Sherry’s web site - http://www.kellogg.northwestern.edu/faculty/sherry/htm/courses/index.html |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Brooks, David |
PUBLISHER: Simon & Schuster |
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| TITLE: Bobos in Paradise |
ED./DATE: 2000 (paperback) |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Friedman, Thomas |
PUBLISHER: Farrar, Straus & Giroux, (NY) |
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TITLE: The Lexus and the Olive Tree |
ED./DATE: 1999 (paperback) |
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| 3. TEXT – REQUIRED or RECOMMENDED? Required |
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AUTHOR: Howe, Neil and William Strauss |
PUBLISHER: Vintage (NY) |
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| TITLE : Millennials Rising |
ED./DATE: 2000 (paperback) |
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| 4: TEXT – REQUIRED or RECOMMENDED? Required |
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| AUTHOR: Twitchell, James |
PUBLISHER: Columbia University Press |
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| TITLE: Adcult |
ED./DATE: 1996 (paperback) |
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| 5. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Zaltman, Gerald |
PUBLISHER: HBS |
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| TITLE: How Customers Think |
ED./DATE: 2003 |
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| 6. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Thaler and Koval |
PUBLISHER: NY: Currency Doubleday |
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| TITLE: Bang! |
ED./DATE: 2003 |
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| 7. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Klosterman |
PUBLISHER: NY: Scribner |
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| TITLE: Sex, Drugs, and Cocoa Puffs |
ED./DATE: 2003 |
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| 8. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Bedburg, Scott |
PUBLISHER: Viking |
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| TITLE: A New Brand World |
ED./DATE: 2000 |
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| 9. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: McDonough, William and Michael Broungart |
PUBLISHER: North Point Press |
|||
| TITLE: Cradle to Cradle |
ED./DATE: 2002 (paperback) |
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| 10. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Matthews, Ryan and Watts Wacker |
PUBLISHER: Crown Business |
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| TITLE: The Deviant’s Advantage |
ED./DATE: 2002 |
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| 11. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Kennedy, Allen |
PUBLISHER: Perseus Publishing |
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| TITLE: The End of Shareholder Value |
ED./DATE: 2000 (paperback) |
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| 12. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Hamel, Gary |
PUBLISHER: HBS Press |
|||
| TITLE: Leading the Revolution |
ED./DATE: 2001 |
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| 13. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Harris, Daniel |
PUBLISHER: Basic (NY) |
|||
| TITLE: Cute, Quaint, Hungry and Romantic |
ED./DATE: 2000 (paperback) |
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| 14. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Margaret Mark and Carol Peterson |
PUBLISHER: McGraw Hill |
|||
| TITLE: The Hero and the Outlaw: Building Extraordinary Brands Through the Power or Archetypes |
ED./Date: 2001 (paperback) |
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| 15. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Seabrook, John |
PUBLISHER: Knopf (NY) |
|||
| TITLE: Nobrow |
ED./DATE: 2000 |
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| 16. TEXT – REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Johansson, Johny K. and Ikujiro Nonaka |
PUBLISHER: Harper Business Books |
|||
| TITLE: Relentless: The Japanese Way of Marketing |
ED./DATE: 1997 (paperback) |
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| COURSE #: 454 |
SECTION: 61 |
COURSE NAME: Advertising Strategy |
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| INSTRUCTOR: Brian Sternthal |
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| CASEPACK: YES |
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| FIRST ASSIGNMENT: Go to Professor Sternthal’s website (http://adv.kellogg.northwestern.edu/marketing/faculty/sternthal/index.html) and look over information |
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| 1. TEXT --NONE |
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| AUTHOR: |
PUBLISHER |
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| TITLE: |
ED./DATE: |
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| COURSE #: 458 |
SECTION: 61 |
COURSE NAME: Consumer Behavior |
|
| INSTRUCTOR: Bob Calder |
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| CASEPACK (YES or NO?) NO |
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| FIRST ASSIGNMENT: No First Assignment and No Text |
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| 1. TEXT -- REQUIRED or RECOMMENDED? No Text |
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| AUTHOR: |
PUBLISHER: |
||
| TITLE: |
ED./DATE: |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
|||
| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
||
| COURSE #: 465 |
SECTION: 61 |
COURSE NAME: Introduction to New Products and Services |
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| INSTRUCTOR: Robert Kozinets |
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| CASEPACK: YES |
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| FIRST ASSIGNMENT: Attendance to first class is NOT mandatory. Visit the course web-page and familiarize yourself with the course. Read assigned readings for Class 1 in the updated and current web-page version (which supercedes all printed versions in the course pack). |
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| 1. TEXT -- REQUIRED |
||||
| AUTHOR: Merle Crawford and Anthony Di Benedetto |
PUBLISHER: McGraw Hill |
|||
| TITLE: New Products Management |
ED./DATE: 7th Edition, 2003 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
|||
| COURSE #: 466 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Tim Calkins |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Read: Article from case pack “What Is Strategy” |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche and Gatignon |
PUBLISHER: Scientific |
|||
| TITLE: Markstrat3 |
ED./DATE: 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
||||
| AUTHOR: Walker, Boyd, Mullins, Larreche |
PUBLISHER: McGraw-Hill |
|||
| TITLE: Marketing Strategy |
ED./DATE: 4th edition |
|||
| COURSE #466 |
SECTION: 62 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Prof. Julie Hennessy |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT:
3. Gouillart & Sturdivant, “Spend a day in the Life of Your Customers”, HarvardBusiness Review, 1994. First class mandatory unless you’re excused by me first. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche & Gatignon |
PUBLISHER: Southwestern Pub. |
|||
| TITLE: Markstrat 3 |
ED./DATE: 3rd Edition, May 6, 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
|||
| COURSE #466 |
SECTION: 63 |
COURSE NAME: Marketing Strategy |
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| INSTRUCTOR: Prof. Julie Hennessy |
||||
| CASEPACK (YES or NO?): Yes |
||||
| FIRST ASSIGNMENT:
3. Gouillart & Sturdivant, “Spend a day in the Life of Your Customers”, HarvardBusiness Review, 1994. First class mandatory unless you’re excused by me first. |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Larreche & Gatignon |
PUBLISHER: Southwestern Pub. |
|||
| TITLE: Markstrat 3 |
ED./DATE: 3rd Edition, May 6, 1997 |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
||||
| AUTHOR: |
PUBLISHER: |
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| TITLE: |
ED./DATE: |
|||
| COURSE #: 520-4 |
SECTION: 21 |
COURSE NAME: Postmodern Consumer Research |
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| INSTRUCTOR: John F. Sherry, Jr. |
||||
| CASEPACK (YES or NO?) Yes |
||||
| FIRST ASSIGNMENT: See syllabus in case packet or professor Sherry’s web site - http://www.kellogg.northwestern.edu/faculty/sherry/htm/courses/index.html |
||||
| 1. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Norman Denzin |
PUBLISHER: Thousand Oaks |
|||
| TITLE: Interpretive Ethnographic Practices for the 21st Century Space |
ED./DATE: 1997 |
|||
| 2. TEXT -- REQUIRED or RECOMMENDED? Required |
||||
| AUTHOR: Sidney Levy |
PUBLISHER: Thousand Oaks |
|||
TITLE: Brands, Consumers, Symbols & Research |
ED./DATE: 1999 |
|||
| 3. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
AUTHOR: Brown and Sherry (eds.) |
PUBLISHER: M.E. Sharpe |
|||
| TITLE : Time, Space and the Market |
ED./DATE: 2003 |
|||
| 4. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Daniel Miller |
PUBLISHER: University of Chicago Press |
|||
| TITLE: The Dialectics of Shopping |
ED./DATE: 2001 |
|||
| 5. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Juliet Schor and Doug Holt (eds.) |
PUBLISHER: The New Press |
|||
| TITLE: The Consumer Society |
ED./DATE: 2000 |
|||
| 6. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Barbara Stern (ed) |
PUBLISHER: Routledge |
|||
| TITLE: Representing Consumers: Voices, Views and Visions |
ED./DATE: 1998 |
|||
| 7. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Miller Daniel (ed) |
PUBLISHER: Routledge |
|||
| TITLE: Acknowledging Consumption: A Review of New Studies |
ED./DATE: 1995 |
|||
| 8. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: John Sherry |
PUBLISHER: Sage, Thousand Oaks |
|||
| TITLE: Contemporary Marketing and Consumer Behavior |
ED./DATE: 1995 |
|||
| 9. TEXT – REQUIRED or RECOMMENDED? Recommended |
||||
| AUTHOR: Stephen Brown |
PUBLISHER: Routledge |
|||
| TITLE: Postmodern Marketing |
ED./DATE: 1995 |
|||
| COURSE #: 920 |
SECTION: 81 |
COURSE NAME: Entertainment Marketing Management |
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| INSTRUCTOR: Robert Kozinets |
||||
| CASEPACK : YES |
||||
| FIRST ASSIGNMENT: Attendance to first class is NOT mandatory. Read Introduction and Chapter 1 in text. Visit the course web-page and familiarize yourself with the course. Read assigned readings for Class 1 in the updated and current web-page version (which supercedes all printed versions in course pack). Come prepared to discuss entertainment and marketing. |
||||
| 1. TEXT -- RECOMMENDED |
||||
| AUTHOR: Al Lieberman and Patricia Esgate |
PUBLISHER: Pearson Education |
|||
| TITLE: The Entertainment Marketing Revolution |
ED./DATE: 1st edition, May 2002 |
|||
| 2. TEXT -- RECOMMENDED |
||||
| AUTHOR: |
PUBLISHER: |
|||
| TITLE: |
ED./DATE: |
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