COURSE #: 430	SECTION: 61	COURSE NAME: Marketing Management
INSTRUCTOR: Christie Nordhielm
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Mandatory attendance on first day of class. Purchase case packet and read all of the week one readings. Be prepared to discuss the “Microfridge” case in class. How many units does the company need to sell in week 1 to break even? What is the potential market demand for this product?
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Kotler, Philip			PUBLISHER: Prentice Hall
TITLE: ? A Framework for Marketing Management/ with the “Marketing Plan Pro” software				ED./DATE: 2001
2. TEXT -- REQUIRED or RECOMMENDED?
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #: 430	SECTION: 62	COURSE NAME: Marketing Management
INSTRUCTOR: Alice M. Tybout
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Mandatory attendance on first day of class. Assignment is Kotler Chapters 1,2 and packet readings “Spend a Day in the Life of your Customers” and “Pricing Predicament Case.”
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Kotler, Philip			PUBLISHER: Prentice Hall
TITLE: ? A Framework for Marketing Management/ with the “Marketing Plan Pro” software				ED./DATE: 2001
2. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Dawn Iacobucci, ed.			PUBLISHER: John Wiley and Sons, Inc., New York
TITLE: Kellogg on Marketing				ED./DATE: 2000

COURSE #: 430	SECTION: 63	COURSE NAME: Marketing Management
INSTRUCTOR: Christie Nordhielm
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Mandatory attendance of first day of class. Purchase case packet and read all of the week one readings. Be prepared to discuss the “Microfridge” case in class. How many unites does the company need to sell in week 1 to break even? What is the potential market demand for this product?
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Kotler, Philip			PUBLISHER: Prentice Hall
TITLE: ? A Framework for Marketing Management/ with the “Marketing Plan Pro” software				ED./DATE: 2001

COURSE #: 430	SECTION: 64	COURSE NAME: MARKETING 1
INSTRUCTOR: J. HENNESSY
CASEPACK (YES)
FIRST ASSIGNMENT: FIRST CLASS IS MANDATORY, READINGS: MARKETING MYOPIA AND MARKETING STRATEGY – AN OVERVIEW; READ CASE: THE CASE OF THE PRICING PREDICAMENT
1. TEXT -- REQUIRED
AUTHOR:			PUBLISHER :PRENTICE HALL
TITLE: MARKETING MANAGEMENT MILLENIUM EDITION				ED./DATE: MILLENIUM 2000

COURSE #: 430	SECTION: 65	COURSE NAME: MARKETING 1
INSTRUCTOR: J. HENNESSY
CASEPACK (YES)
FIRST ASSIGNMENT: FIRST CLASS IS MANDATORY, READINGS: MARKETING MYOPIA AND MARKETING STRATEGY – AN OVERVIEW; READ CASE: THE CASE OF THE PRICING PREDICAMENT
1. TEXT -- REQUIRED
AUTHOR: PHILIP KOTLER			PUBLISHER: PRENTICE HALL
TITLE: MARKETING MANAGEMENT MILLENIUM EDITION				ED./DATE: MILLENIUM 2000

COURSE #: 430	SECTION: 81	COURSE NAME: Marketing I
INSTRUCTOR: J. Zielinski
CASEPACK (YES)
FIRST ASSIGNMENT: First Class attendance is mandatory. Assignment: 1. Marketing Myopia 2. The Changing Role of Marketing in the Corporation 3. Basic Quantitative Analysis for Marketing 4. Spend a Day in the Life of Your Customers 5. Case: MicroFridge
1. TEXT -- RECOMMENDED
AUTHOR: Philip Kotler			PUBLISHER: Prentice Hall
TITLE: Marketing Management: Millennium edition				ED./DATE: 2000

COURSE #: 450	SECTION: 61	COURSE NAME: Marketing Methods in Marketing
INSTRUCTOR: Gregory Carpenter
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Please purchase case packet and read/prepare Session 1 readings/assignments. FIRST CLASS IS MANDATORY.
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Gilbert A. Churchill, Jr.			PUBLISHER: Dryden Press
TITLE: Marketing Research: Methodological Foundations				ED./DATE: 1999, 7^th edition

COURSE #: 450	SECTION: 81	COURSE NAME: RESEARCH METHODS IN MARKETING
INSTRUCTOR: SCHIEFFER
CASEPACK (YES )
FIRST ASSIGNMENT:, READ CHAPTER 1, 2, AND 3 IN ESSENTIALS;BE PREPARED TO DISCUSS CASES C3-1 AND C3-2 (ESSENTIALS); FIRST CLASS ATTENDAND IS MANDATORY
1. TEXT -- REQUIRED
AUTHOR: V. KUMAR, DAVID AAKER & GEORGE DAY			PUBLISHER: JOHN WILEY & SONS
TITLE: ESSENTIALS OF MARKETING RESEARCH				ED./DATE: 1^ST EDITION/1999
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR: JAMES H. MYERS,			PUBLISHER: AMERICAN MARKEING ASSOC
TITLE: SEGMENTATION AND POSITIONING FOR STRATEGIC MARKETING DECISIONS				ED./DATE: 1^ST EDITION-1996

COURSE #: 451	SECTION: 61	COURSE NAME: Policies in Marketing Channels
INSTRUCTOR: Anne T. Coughlan
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Purchase the case packet for the class and read the course syllabus. Purchase the textbook for class as soon as it is available in the bookstore. Read chapters 1 and 2 of the textbook: Coughlan et. A. (2001) Marketing Channels, 6^th editions. Chapters 1 and 2 have been reproduced in the case packet in cast the book is late in getting in to the bookstore.
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Coughlan, Anne T., Erin Anderson, Louis W. Stern and Adel I. El-Ansary			PUBLISHER: Prentice Hall
TITLE: Marketing Channels				ED./DATE: 6^th edition, 2001
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #: 451	SECTION: 81	COURSE NAME: Marketing Channels
INSTRUCTOR: R. Wilson
CASEPACK (YES )
FIRST ASSIGNMENT: Read “ Marketing Channels” 6^th edition, chapters 1 & 2 ( included in the case packet); 1^st class attendance is mandatory.
1. TEXT -- REQUIRED
AUTHOR: Anne T. Coughlan, Erin Anderson, Louis W. Stern & Adel I. El-Ansary			PUBLISHER: Prentice Hall
TITLE: Marketing Channels				ED./DATE: 6^th edition, 2001

COURSE #: 452	SECTION: 61	COURSE NAME: Marketing Behavior
INSTRUCTOR: John F. Sherry, Jr.
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Mandatory attendance of first day of class. No first assignment.
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Brooks, David			PUBLISHER: Simon & Schuster
TITLE: Bobos in Paradise				ED./DATE: 2000 (hardcover)
2. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Friedman, Thomas			PUBLISHER: Farrar, Straus & Giroux, (NY)
TITLE: The Lexus and the Olive Tree				ED./DATE: 1999 (paperback)
3. TEXT – REQUIRED or RECOMMENDED? Required
AUTHOR: Howe, Neil and William Strauss				PUBLISHER: Vintage (NY)
TITLE : Millennials Rising				ED./DATE: 2000 (paperback)
4: TEXT – REQUIRED or RECOMMENDED? Required
AUTHOR: Twitchell, James				PUBLISHER: Columbia University Press
TITLE: Adcult USA: The Triumph of Advertising in American Culture				ED./DATE: 1996 (paperback)
5. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Harris, Daniel				PUBLISHER: Basic (NY)
TITLE: Cute, Quaint, Hungry and Romantic				ED./DATE: 2000 (hardcover)
6. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Hill, Sam and Glenn Rifkin				PUBLISHER: Harper Business Books (NY)
TITLE: Radical Marketing				ED./Date: 1999 (paperback)
7. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Johansson, Johny K. and Ikujiro Nonaka				PUBLISHER: Harper Business Books
TITLE: Relentless: The Japanese Way of Marketing				ED./DATE: 1997 (paperback)
8. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Kelly, Kevin				PUBLISHER: Penguin (NY)
TITLE: New Rules for the New Economy				ED./DATE: 1998 (paperback)
9. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Middlethwait, John and Adrian Woolridge				PUBLISHER: Crown (NY)
TITLE: A Future Perfect				ED./DATE: 2000
10. TEXT – REQUIRED or RECOMMENDED? Recommended
AUTHOR: Seabrook, John				PUBLISHER: Knopf (NY)
TITLE: Nobrow				ED./DATE: 2000

COURSE #: 453	SECTION: 61	COURSE NAME: Business Marketing
INSTRUCTOR: James C. Anderson
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: First class attendance is mandatory. Read chapters 1 in the Anderson and Narus book. From the Casepack reading #1.
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Anderson, James C. and Jim Narus			PUBLISHER: Prentice Hall
TITLE: Business Market Management: Understanding, Creating and Delivering Value				ED./DATE: 1998
2. TEXT -- REQUIRED or RECOMMENDED?:
AUTHOR:			PUBLISHER:
TITLE:				ED./DATE:

COURSE #: 465	SECTION: 61	COURSE NAME: Intro New Products/Services
INSTRUCTOR: Robert V. Kozinets
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT: Attendance for first class is NOT mandatory. “Come to the first class ready to talk about your new product development work experience, your ambitions and what you’d like to learn from this course.”
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: Cooper, Robert G.			PUBLISHER: Perseus Books, (Cambridge, MA)
TITLE: Product Leadership: Creating and Launching Superior New Products				ED./DATE: 1998
2. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Kawasaki, Guy			PUBLISHER: Harper Business Books (NY)
TITLE: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services				ED./DATE: 1999
3. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Bean, Roger and Russell Radford				PUBLISHER: AMACOM (NY)
TITLE: Powerful Products: Strategic Management of Successful New Product Development				ED./DATE: 2000
4. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Locke, Christopher, Rick Levine, Doc Serls and David Weinberger				PUBLISHER: Perseus Books, (NY)
TITLE: The Cluetrain Manifesto: The End of Business as Usual				ED./DATE: 2000
5. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Moore, Geoffrey				PUBLISHER: Harper Business Books (NY)
TITLE: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers				ED./DATE: 1999
6. TEXT -- REQUIRED or RECOMMENDED? Recommended
AUTHOR: Lilien, Gary L., and Arvind Rangaswamy				PUBLISHER: Addison Wesley
TITLE: New Product and Brand Management: Marketing Engineering Applications *** VERSION with CD-ROM Software ***				ED./DATE: 1999

COURSE #: 466	SECTION: 61	COURSE NAME: Marketing Strategy
INSTRUCTOR: Gregory Carpenter
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT:
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: G. Carpenter and Glazer and Nakamoto			PUBLISHER: Addison Wesley
TITLE: Readings on Marketing Driving Strategy				ED./DATE: 1997
2. TEXT - Required
AUTHOR: Larrache and Gatignmon				PUBLISHER: Southwestern
TITLE: Markstrat 3				ED./DATE: 1997

COURSE #: 466	SECTION: 62	COURSE NAME: Marketing Strategy
INSTRUCTOR: Gregory Carpenter
CASEPACK (YES or NO?) Yes
FIRST ASSIGNMENT:
1. TEXT -- REQUIRED or RECOMMENDED? Required
AUTHOR: G. Carpenter and Glazer and Nakamoto			PUBLISHER: Addison Wesley
TITLE: ? Readings on Marketing Driving Strategy				ED./DATE: 1997
2. TEXT - Required
AUTHOR: Larrache and Gatignmon				PUBLISHER: Southwestern
TITLE: Markstrat 3				ED./DATE: 1997

COURSE #: 466	SECTION: 81	COURSE NAME: MARKETING STRATEGY
INSTRUCTOR: CALKINS
CASEPACK (YES or NO?) YES
FIRST ASSIGNMENT:ATTENDANCE IS MANDATORY FOR THE FIRST CLASS MEETING; REVIEW MARKETING 3, CHAPTER 1-7 AND READING FORM CASE PACKET
1. TEXT -- REQUIRED
AUTHOR: LARRECHE & GATIGNON			PUBLISHER: SCIENTIFIC
TITLE: MARKSTRAT 3				ED./DATE: 1997
2. TEXT -- RECOMMENDED
AUTHOR: WALKER, BOYD AND LARRECHE			PUBLISHER:IRWIN MCGRAW HILL
TITLE: MARKETING STRATEGY				ED./DATE:3^RD EDITION, 1999

COURSE #: 915	SECTION: 81	COURSE NAME: SPORTS MARKETING
INSTRUCTOR: S. GRAHAM
CASEPACK : YES
FIRST ASSIGNMENT: READ ASSIGNMENTS FOR FIRST CLASS SESSION AS LISTED ON SYLLABUS
1. TEXT -- REQUIRED
AUTHOR: GRAHAM, S. GOLDBLATT, J. J. & DELPY, L.			PUBLISHER: MCGRAW HILL
TITLE: THE ULTIMATE GUIDE TO SPORT EVENT MANAGEMENT & MARKETING.				ED./DATE: 1995
2. TEXT -- REQUIRED
AUTHOR: BRENDA G. PITTS			PUBLISHER: FITNESS INFORMATION TECHNOLOGY, INC
TITLE: CASE STUDIES IN SPORT MARKETING				ED./DATE: 1998

COURSE #: 917	SECTION: 81	COURSE NAME: – Cust Exper Des E-Commerce
INSTRUCTOR: J. Rheinfrank/ S. Evenson
CASEPACK (YES)
FIRST ASSIGNMENT: The first class will consist of 1) a Welcome and Course introduction 2) an Introduction to Experience Design Course and 3) course project assignments discussion The class is mandatory. Students should come to the class having read the readings assigned for session 1 in the case packet.
1. TEXT -- REQUIRED
AUTHOR: Michael Schrage			PUBLISHER: Harvard Business School Press; ISBN: 0875848141 Hardcover - 244 pages
TITLE: Serious Play : How the World's Best Companies Simulate to Innovate				ED./DATE: (December 1999)
2. TEXT -- REQUIRED
AUTHOR: John Seely Brown, Paul Duguid			PUBLISHER: Harvard Business School Pr; ISBN: 0875847625 Hardcover - 336 pages
TITLE: The Social Life of Information				ED./DATE: (February 2000)