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COURSE #: D50 |
SECTION: S61 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?) : Yes |
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FIRST ASSIGNMENT : Skim Chapter 1. Read " 'Backwar' Market Research" and "Cost Conscious Marketing Research" |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Churchill, Gilbert A., Jr. |
PUBLISHER : |
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TITLE : Marketing Research - Methodological Foundations |
ED./DATE : 6th |
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2. TEXT -- REQUIRED or RECOMMENDED? : Recommended |
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AUTHOR : Jarboe, G. |
PUBLISHER : |
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TITLE : The Marketing Research Project Manual |
ED./DATE : |
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COURSE #: D50 |
SECTION: S71 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?) : Yes |
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FIRST ASSIGNMENT : Skim Chapter 1. Read " 'Backwar' Market Research" and "Cost Conscious Marketing Research" |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Churchill, Gilbert A., Jr. |
PUBLISHER : |
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TITLE : Marketing Research - Methodological Foundations |
ED./DATE : 6th |
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2. TEXT -- REQUIRED or RECOMMENDED? : Recommended |
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AUTHOR : Jarboe, G. |
PUBLISHER : |
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TITLE : The Marketing Research Project Manual |
ED./DATE : |
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COURSE #: D65 |
SECTION: S. 71 |
COURSE NAME: New Products and Services |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?) : Yes |
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FIRST ASSIGNMENT : Skim Chapter 1. Read Chapter 2, Chapter 3 (pp. 36-49, 53-57), "New Product Management for the 1980's" and "Matching the Process of Product Development" Case: Dow Chemical |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Urban, Glen L. and Hauser, John R. |
PUBLISHER : Prentice Hall |
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TITLE :Design and Marketing of New Products |
ED./DATE 2nd edition |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
PUBLISHER : |
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TITLE : |
ED./DATE : |
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COURSE #: D30 |
SECTION: 71 |
COURSE NAME: Marketing I |
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INSTRUCTOR: A. Pandya |
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CASEPACK (YES or NO?) : Yes |
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FIRST ASSIGNMENT : Read: 1. BASIC QUANTITATIVE ANALYSIS 2. THE CASE METHOD OF INSTRUCTION 3. DEFINING MARKETING PROBLEMS 4. ISOLATING THE PROBLEM IN A CASE 5. MARKETING MYOPIA 6. CASE: DOMINION MOTORS |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR :Philip Kotler |
PUBLISHER : Prentice-Hall |
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TITLE :Marketing, Management: Planning, Implementation and Control |
ED./DATE :1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
PUBLISHER : |
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TITLE : |
ED./DATE : |
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COURSE #: D58 |
SECTION: 71 |
COURSE NAME: |
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INSTRUCTOR: Calder |
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CASEPACK (YES or NO?) : NO |
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FIRST ASSIGNMENT : |
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1. TEXT -- REQUIRED or RECOMMENDED? :required |
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AUTHOR : Hoyer and MacInnis |
PUBLISHER : Houghton Mifflin |
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TITLE :Consumer Behavior |
ED./DATE :1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
PUBLISHER : |
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TITLE : |
ED./DATE : |
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