COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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INSTRUCTOR: Randall J. Voorn |
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CASEPACK (YES or NO?): Yes |
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First Assignment: Read pages 15-24 in the Kotler/Keller textbook, and prepare answers to the Zenon Diagnostics Case questions for class discussion. |
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| Prof. Voorn would like to use the 12th edition text book, althhoug this one has 13th edition | ||||
1. TEXT -- REQUIRED or RECOMMENDED?: Required |
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AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Pearson-Prentice-Hall |
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TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
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COURSE # 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: 1st class assignment: Showing up is advisory…– no reading accept syllabus – download the first batch of slides from the web page. |
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1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Not Compulsory) |
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AUTHOR: Gilbert A. Churchill, Jr. |
PUBLISHER: Harcourt College Publishers |
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TITLE: Marketing Research – Methodological Foundations |
ED./DATE: 9th edition |
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2. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!) |
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AUTHOR: G. Jarboe |
PUBLISHER: South-Western College Publishing |
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TITLE: The Marketing Research Project Manual |
ED./DATE: 4th Edition |
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COURSE # 450 |
SECTION: 76 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: 1st class assignment: Showing up is advisory…– no reading accept syllabus – download the first batch of slides from the web page. |
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1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Not Compulsory) |
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AUTHOR: Gilbert A. Churchill, Jr. |
PUBLISHER: Harcourt College Publishers |
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TITLE: Marketing Research – Methodological Foundations |
ED./DATE: 9th edition |
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2. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!) |
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AUTHOR: G. Jarboe |
PUBLISHER: South-Western College Publishing |
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TITLE: The Marketing Research Project Manual |
ED./DATE: 4th Edition |
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COURSE # 450 |
SECTION: 91 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: 1st class assignment: Showing up is advisory…– no reading accept syllabus – download the first batch of slides from the web page. Also, please research the Toilet paper market in the US using the internet (don't spend more than one hour on this!). Which gaps in the market can you identify? |
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1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Not Compulsory) |
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AUTHOR: Gilbert A. Churchill, Jr. |
PUBLISHER: Harcourt College Publishers |
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TITLE: Marketing Research – Methodological Foundations |
ED./DATE: 9th edition |
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2. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!) |
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AUTHOR: G. Jarboe |
PUBLISHER: South-Western College Publishing |
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TITLE: The Marketing Research Project Manual |
ED./DATE: 4th Edition |
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COURSE #: 451 |
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INSTRUCTOR: Richard E. Wilson |
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CASEPACK (YES or NO?): Yes |
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FIRST CLASS ATTENDANCE IS MANDATORY |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR: Coughlan, Anderson, Stern-El-Ansary |
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TITLE: Marketing Channels |
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COURSE #: 458 |
SECTION: 71 |
COURSE NAME: Models of Consumer Behavior |
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INSTRUCTOR: Bobby Calder |
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CASEPACK (YES or NO?): No |
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Mandatory First Class Attendance: No |
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FIRST ASSIGNMENT: No First Assignment |
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1. TEXT -- REQUIRED or RECOMMENDED?: None |
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AUTHOR: |
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TITLE: |
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2. TEXT -- REQUIRED or RECOMMENDED?: |
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AUTHOR: |
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TITLE: |
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COURSE # 465 |
SECTION: 71 |
COURSE NAME: Introduction of New Products and Services |
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INSTRUCTOR: Eyal Maoz |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: 1st class assignment: Showing up is advisory…– no reading accept syllabus – download the first batch of slides from the web page. Also, please research the Toilet paper market in the US using the internet (don't spend more than one hour on this!). Which gaps in the market can you identify?
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Not compulsory! I find the book helpful and a great resource once the course is over but I have gotten complaints from students in the past since I don’t teach or test out of the book directly – your choice! You do need the next resources: |
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AUTHOR: Glen L. Urban & John R. Hauser |
PUBLISHER: Prentice Hall |
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TITLE: Design and Marketing of New Products |
ED./DATE: 2nd edition |
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