Book list and First Assignment
Summer Quarter 2006
| COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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| INSTRUCTOR: Joan Zielinski |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Required readings: All are included in case packet 1. Marketing Myopia 2. Marketing Strategy – An Overview 3. Basic Quantitative Analysis for Marketing 4. Note on Marketing Arithmetic and Related Terms 5. Spend a Day in the Life of Your Customers 6. Case: MicroFridge Optional Readings: Kotler: Chapters 1 (Skim), 2 (Skim), 3 ATTENDANCE IN THE FIRST CLASS IS MANDATORY |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Philip Kotler and Kevin L. Keller |
PUBLISHER: Pearson/Prentice-Hall |
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| TITLE: Marketing Management |
ED./DATE: 12th Edition/2006 |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: |
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| COURSE #: 450 |
SECTION: 61 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Prof. Eyal Maoz |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Just showing up is pretty good – no reading except syllabus – download the first batch of slides from the web page. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Gilbert A. Churchill, Jr. |
PUBLISHER: Harcourt College Publishers |
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| TITLE: Marketing Research – Methodological Foundations |
ED./DATE: 9th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: G. Jarboe |
PUBLISHER: South-Western College Publishing |
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| TITLE: The Marketing Research Project Manual |
ED./DATE: 4th Edition |
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| COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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| INSTRUCTOR: Prof. Eyal Maoz |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT: Just showing up is pretty good – no reading except syllabus – download the first batch of slides from the web page. |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Gilbert A. Churchill, Jr. |
PUBLISHER: Harcourt College Publishers |
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| TITLE: Marketing Research – Methodological Foundations |
ED./DATE: 9th edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED?: Recommended |
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| AUTHOR: G. Jarboe |
PUBLISHER: South-Western College Publishing |
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| TITLE: The Marketing Research Project Manual |
ED./DATE: 4th Edition |
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| COURSE #: 458 |
SECTION: 71 |
COURSE NAME: Models of Consumer Behavior |
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| INSTRUCTOR: Professor Bobby Calder |
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| FIRST CLASS ATTENDANCE: NOT Mandatory |
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| FIRST ASSIGNMENT: None |
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| CASEPACK (YES or NO?): No |
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| TEXT -- REQUIRED or RECOMMENDED?: Required |
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| AUTHOR: Malcom Gladwill |
PUBLISHER: Little, Brown & Co. |
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| TITLE: Blink |
ED./DATE: 1st/2005 |
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| COURSE #: 465 |
SECTION: 71 |
COURSE NAME: Introduction of New Products and Services |
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| INSTRUCTOR: Prof. Eyal Maoz |
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| CASEPACK (YES or NO?): Yes |
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| FIRST ASSIGNMENT:
Through internet and other sources try to research the Toilet paper
market in the |
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| 1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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| AUTHOR: Glen L. Urban & John R. Hauser |
PUBLISHER: Prentice Hall |
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| TITLE: Design and Marketing of New Products |
ED./DATE: 2nd edition |
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| 2. TEXT -- REQUIRED or RECOMMENDED? |
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