COURSE #:  430

SECTION:  71

COURSE NAME: Marketing Management

INSTRUCTOR:  Randall J. Voorn

CASEPACK (YES or NO?):  Yes

First Assignment: Read the “Starbucks Case” and prepare answers to the questions at the end of the case for class discussion.
ATTENDANCE IN THE FIRST CLASS SESSION IS MANDATORY – NO EXCEPTIONS!

1.  TEXT  --   REQUIRED  or  RECOMMENDED?:  Recommended

AUTHOR:  Philip Kotler and Kevin Keller

PUBLISHER: Pearson-Prentice-Hall

TITLE:  Marketing Management

ED./DATE:  13th edition/2009

COURSE # 450

SECTION: 61

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Prof. Eyal Maoz

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

1. Showing up is advisory
2. No reading accept syllabus – download the first batch of slides from the web page.
3. Slides, which may be downloaded, from the course web site and printed as note pages or regular slides

1. TEXT  -- REQUIRED or RECOMMENDED?  Recommended

Not compulsory! I find the book helpful and a great resource once the course is over but I have gotten complaints from students in the past since I don’t teach or test out of the book directly – your choice! You are also welcome to buy earlier editions.

AUTHOR: Gilbert A. Churchill, Jr.

PUBLISHER: Harcourt College Publishers

TITLE: Marketing Research – Methodological Foundations

ED./DATE: 9th edition

1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!)

AUTHOR: :  G. Jarboe

PUBLISHER: South-Western College Publishing

TITLE: The Marketing Research Project Manual

ED./DATE: 4th Edition

COURSE # 450

SECTION: 71

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Prof. Eyal Maoz

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

1. Showing up is advisory
2. No reading accept syllabus – download the first batch of slides from the web page.
3. Slides, which may be downloaded, from the course web site and printed as note pages or regular slides

1. TEXT  -- REQUIRED or RECOMMENDED?  Recommended

Not compulsory! I find the book helpful and a great resource once the course is over but I have gotten complaints from students in the past since I don’t teach or test out of the book directly – your choice! You are also welcome to buy earlier editions.

AUTHOR: Gilbert A. Churchill, Jr.

PUBLISHER: Harcourt College Publishers

TITLE: Marketing Research – Methodological Foundations

ED./DATE: 9th edition

1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!)

AUTHOR:   G. Jarboe

PUBLISHER: South-Western College Publishing

TITLE: The Marketing Research Project Manual

ED./DATE: 4th Edition

COURSE # 450

SECTION: 76

COURSE NAME: Research Methods in Marketing

INSTRUCTOR: Prof. Eyal Maoz

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

1. Showing up is advisory
2. No reading accept syllabus – download the first batch of slides from the web page.
3. Slides, which may be downloaded, from the course web site and printed as note pages or regular slides

1. TEXT  -- REQUIRED or RECOMMENDED?  Recommended

Not compulsory ! I find the book helpful and a great resource once the course is over but I have gotten complaints from students in the past since I don’t teach or test out of the book directly – your choice! You are also welcome to buy earlier editions. You do need the 2 resources: Course Case Packet and Slides.

AUTHOR: Gilbert A. Churchill, Jr.

PUBLISHER: Harcourt College Publishers

TITLE: Marketing Research – Methodological Foundations

ED./DATE: 9th edition

1. TEXT -- REQUIRED or RECOMMENDED? Recommended (Great resource for project!)

AUTHOR:  G. Jarboe

PUBLISHER: South-Western College Publishing

TITLE: The Marketing Research Project Manual

ED./DATE: 4th Edition

COURSE #:  458

SECTION: 71

COURSE NAME: Models of Consumer Behavior

INSTRUCTOR:  Bobby Calder

CASEPACK (YES or NO?) :  YES

FIRST ASSIGNMENT:  None
First class attendance NOT  mandatory

1.  TEXT  --   REQUIRED  or  RECOMMENDED?: NONE

AUTHOR:

PUBLISHER:

TITLE:

ED./DATE:

COURSE # 465

SECTION:  71

COURSE NAME: Introduction of New Products and Services

INSTRUCTOR: Prof. Eyal Maoz

CASEPACK (YES or NO?): Yes

FIRST ASSIGNMENT:

1. Showing up is advisory
2. No reading accept syllabus – download the first batch of slides from the web page.
3. Slides which may be downloaded from the course web-site and printed as note pages or regular slides.
4. Also, please research the Toilet paper market in the US using the internet (don't spend more than one hour on this!). Which gaps in the market can you identify?

1. TEXT  -- REQUIRED or RECOMMENDED?  Recommended

Not compulsory! I find the book helpful and a great resource once the course is over but I
have gotten complaints from students in the past since I don’t teach or test out of the book
directly – your choice! You do need the 2 resources: Course Case Packet and Slides.

AUTHOR: Glen L. Urban & John R. Hauser

PUBLISHER: Prentice Hall

TITLE: Design and Marketing of New Products

ED./DATE: 2nd edition