162 -- MARKETING
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COURSE #: D30 |
SECTION: 51 |
COURSE NAME: Intro Marketing |
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INSTRUCTOR: Yiorgos Bakamitsos |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT :http://www.kellogg.northwestern.edu/faculty/Bakamitsos/htmRead the following Materials: #2 Marketing Myopia #3 The Changing Role of Marketing in the corporation #4 Some thought about Marketing #5 Quantitative Analysis for Markeitng #6 Bross Cord and Wire Company. Prepare a Break even analysis for Tue proposed dog leads and Collars |
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1. TEXT -- REQUIRED or RECOMMENDED? Recommended |
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AUTHOR : Kotler |
PUBLISHER Prentice Hall |
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TITLE : Marketing Management 9th Edition |
ED./DATE : |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: D30 |
SECTION: 71 |
COURSE NAME: Marketing I |
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INSTRUCTOR: Randall Voorn |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : Read Kotler Chapter 1 (pages 14-31), Read Voorn Chapter 3, Prepare Zenon Diagnostics Case Questions for Class Discussion. |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR : Kotler, Philip |
PUBLISHER: Prentice Hall |
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TITLE : Marketing Managment |
ED./DATE : 9th |
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2. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Voorn, Randall |
PUBLISHER : Voorn Associates |
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TITLE : The Marketing Plan Made Simple |
ED./DATE : 3rd/1997 (WITH DISKETTE) |
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COURSE #: D30 |
SECTION: 72 |
COURSE NAME: Marketing I |
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INSTRUCTOR: Paul Kraus |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : Read "Marketing Myopia" and "spend a Day in the Life of Your Customer", Skin Kotler Ch. 1-2 and "The Changing Role of Marketing in the Corporation", Review "Quantitative Analysis for Marketing", Read and come to class prepared to discuss "Microfridge." |
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1. TEXT -- REQUIRED or RECOMMENDED? required |
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AUTHOR : Philip Kotler |
PUBLISHER Prentice Hall International Editions |
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TITLE : Marketing Management: Analysis, Planning and Control |
ED./DATE : 9th, 1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: D50 |
SECTION: 71 |
COURSE NAME: Res. Method Mkt. |
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INSTRUCTOR: Michaela Draganska |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : Skim: Chapters 1, 2 in the textbook. Read: Chapter 3 in the textbook, "Backward Marketing Research" by Alan Andreasen, "Cost-conscious Marketing Research" by Alan Andreasen. |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR : Gilbert A. Churchill, Jr. |
PUBLISHER: Dryden Press |
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TITLE : Marketing Research, Methodological Foundations |
ED./DATE : 7th |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: 52 |
SECTION: 71 |
COURSE NAME: Marketing Behavior |
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INSTRUCTOR: John F. Sherry, Jr. |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : none. |
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1. TEXT -- REQUIRED or RECOMMENDED? required |
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AUTHOR :Johnason, J. and I. Nonaka |
PUBLISHER Harper Business |
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TITLE : Relentless: The Japanese Way of Marketing |
ED./DATE : paperback 1996 |
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2. TEXT -- REQUIRED or RECOMMENDED? required |
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AUTHOR : Twitchell, James |
PUBLISHER Columbia Ohio Press |
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TITLE Adcult USA: The Triumph of Advertising in American |
ED./DATE :paperback 1996 |
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3. TEXT -- REQUIRED or RECOMMENDED? required |
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AUTHOR : Howe, Neil and Bill Strauss |
PUBLISHER Vintage |
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TITLE 13th Generation: Abort Retry, Ignore Fail |
ED./DATE paperback 1993 |
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4. TEXT -- REQUIRED or RECOMMENDED? recommended |
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AUTHOR :Vanderbilt, Tom |
PUBLISHER The New Press |
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TITLE : The Sneaker Book: Anatomy of an Industry and an Icon |
ED./DATE : paperback 1998 |
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5. TEXT -- REQUIRED or RECOMMENDED? recommended |
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AUTHOR :Schmitt, Bernd and Alex, Simonson |
PUBLISHER Free Press |
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TITLE : Marketing Aesthetics: The Strategic Management of Brands, Identity and Image |
ED./DATE : cloth 1997 |
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6. TEXT -- REQUIRED or RECOMMENDED? recommended |
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AUTHOR :Abrahamson, Vickie, Mary Meehan and Larry Samuel |
PUBLISHER Riverhead Books |
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TITLE : The Future Ain't What it Used to Be |
ED./DATE :paperback 1997 |
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COURSE #: D63 |
SECTION: 71 |
COURSE NAME: Sales Management |
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INSTRUCTOR: Andris Zoltners |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : 1. Read "The Successful Selling Organization" chapter in the case packet. 2. Read the "Milford Case" in your case packet. This case will be discussed in class. Be prepared to answer the question: "How good is the Capital District as a selling organization?" |
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1. TEXT -- REQUIRED or RECOMMENDED? None |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: D66 |
SECTION: 71 |
COURSE NAME: Marketing Strategy |
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INSTRUCTOR: Lakshman Krishnamurthi |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : 1. You must attend the first two classes. 2. Read the articles assigned in the Syllabus for the first class meeting. |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR : Larreche and Gatington |
PUBLISHER: Scientific Press |
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TITLE : Markstrat 3 |
ED./DATE : Latest |
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2. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Walker, Boyd and Larreche |
PUBLISHER : Irwin |
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TITLE : Marketing Strategy |
ED./DATE : Latest |
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