Marketing - 162
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COURSE #: D30 |
SECTION: 61 |
COURSE NAME: Marketing I |
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INSTRUCTOR: Angela Lee |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT : 1. Read: "Marketing Myopia", "Leveraging To Beat the Odds", "Building a Brand: The Saturn Story", "Quantitative Analysis for Marketing" from case packet; 2. Be prepared to discuss what is comprehended under the heading of mktg.; 3. Analyze the Bross and Wire Company Case, calculate the break-even sales for the company (refer to quantitative anlysis for marketing on break-even analysis). |
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1. TEXT -- REQUIRED or RECOMMENDED? : Recommended |
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AUTHOR : Philip Kotler |
PUBLISHER : Prentice Hall |
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TITLE : Marketing Management |
ED./DATE : 9th, 1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: D30 |
SECTION: 62 |
COURSE NAME: Marketing I |
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INSTRUCTOR: Angela Lee |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT : 1. Read: "Marketing Myopia", "Leveraging To Beat the Odds", "Building a Brand: The Saturn Story", "Quantitative Analysis for Marketing" from case packet; 2. Be prepared to discuss what is comprehended under the heading of mktg.; 3. Analyze the Bross and Wire Company Case, calculate the break-even sales for the company (refer to quantitative anlysis for marketing on break-even analysis). |
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1. TEXT -- REQUIRED or RECOMMENDED? : Recommended |
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AUTHOR : Philip Kotler |
PUBLISHER : Prentice Hall |
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TITLE : Marketing Management |
ED./DATE : 9th, 1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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COURSE #: D50 |
SECTION: 61 & 62 |
COURSE NAME: Marketing Research |
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INSTRUCTOR: Sachin Gupta |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT : Skim chapters 1 and 2. Read chapter 3, pp.79-109, 114-top of 118. Discussion Article: "Backward Market Research" by Alan Andreasen |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Gilbert Churchill |
PUBLISHER : Dryden |
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TITLE : Marketing Research: Methodological Foundations |
ED./DATE : 6th, 1996 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #: D50 |
SECTION: 63 |
COURSE NAME: Marketing Res. |
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INSTRUCTOR:Anand Bodapati |
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CASEPACK (YES or NO?) Y |
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FIRST ASSIGNMENT :Read the class web page. Do the readings specified in the case packet syllabus. Read the course description given in case packet. |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Gilbert Churchill |
PUBLISHER :Dryden Press |
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TITLE :Marketing Research |
ED./DATE :6th edition/1995 |
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COURSE #: D50 |
SECTION: 81 |
COURSE NAME: Marketing Research |
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INSTRUCTOR: Sachin Gupta |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT : Skim chapters 1 and 2. Read chapter 3, pp.79-109, 114-top of 118. Discussion Article: "Backward Market Research" by Alan Andreasen |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Gilbert Churchill |
PUBLISHER : Dryden |
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TITLE : Marketing Research: Methodological Foundations |
ED./DATE : 6th, 1996 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #: D51 |
SECTION: 62 |
COURSE NAME: Marketing Channels |
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INSTRUCTOR:Kenneth Rolnicki |
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CASEPACK (YES or NO?) Y |
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FIRST ASSIGNMENT :Spontaneous Class Disscussion |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Louis Stern |
PUBLISHER :Englewood |
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TITLE :Marketing Channels |
ED./DATE :5th/1996 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #: D52 |
SECTION: 61 |
COURSE NAME: Market Behavior |
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INSTRUCTOR:John f. Sherry, Jr. |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT : Prepare: Broadening the Concept… and The Nature of Scope… |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :J.Johnson/I. Nonaka |
PUBLISHER : |
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TITLE :Relentless: The Japanese Way of Marketing |
ED./DATE : |
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2. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :James Twitchell |
PUBLISHER : |
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TITLE :Adcult USA: The Triumph of Advertising in American Culture |
ED./DATE :1996 |
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3. Text – Required |
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Author: Neil Howe/Bill Strauss |
Publisher |
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Title: 13th Generation: Abort Retry, Ignore, Fail |
Ed./Date: 1993 |
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COURSE #:D54 |
SECTION: 61 |
COURSE NAME: Advertising |
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INSTRUCTOR: Mary Pearlman |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : Please read in case packet:
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1. TEXT -- REQUIRED or RECOMMENDED? : None |
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AUTHOR : |
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COURSE #:D56 |
SECTION: 61 |
COURSE NAME: Marketing Channels |
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INSTRUCTOR: Philip Zerrillo and Louis W. Stern |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : Chapter 1 – Stern, El-Ansary, & Coughlan; Prosco Steel |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Stern, El-Ansary, & Coughlan |
PUBLISHER : Prentice Hall |
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TITLE : Marketing Channels |
ED./DATE : 5th ed. 1997 |
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COURSE #: D56 |
SECTION: 81 |
COURSE NAME: International Marketing Channels |
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INSTRUCTOR: Phil Corse |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : A) Stern Text: Read ch. 1 and 5, skim ch. 11; B) Notes on Channel Planning Templates –1. Service Output Demands; 2. Efficiency Template; 3. Gap Analysis Template; C) CASE: Ford Channels in Japan |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Louis W. Stern, Adel I. El-Ansary, & Anne T. Coughlan |
PUBLISHER : Prentice-Hall |
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TITLE :Marketing Channels |
ED./DATE :5th, 1996 |
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COURSE #: D57 |
SECTION: 81 |
COURSE NAME: Marketing Models |
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INSTRUCTOR: Minhi Hahn |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : (1) Read Chapter 1 of Lilien and Rangaswamy. (2) Read Chapter 1 of Tutorial. (3) Read Syllabus and Note 1 in Case Packet. |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Lilien, Gary L. and Arvind Rangaswamy |
PUBLISHER : Addison-Wesley |
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TITLE : Marketing Engineering: Computer Assisted Analysis and Planning (with Tutorial & CD Rom) |
ED./DATE : 1998 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #:D58 |
SECTION:61 |
COURSE NAME:Consumer Behavior |
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INSTRUCTOR: Bob Calder |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : |
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1. TEXT -- REQUIRED or RECOMMENDED? : REQUIRED |
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AUTHOR :Wayne D. Hoyer & Deborah J. McInnis |
PUBLISHER : Houghton Mifflin |
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TITLE : Consumer Behavior |
ED./DATE :1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #: D65 |
SECTION: 61 |
COURSE NAME: New Products |
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INSTRUCTOR:Mohan Sawhney |
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CASEPACK (YES or NO?) Y |
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FIRST ASSIGNMENT :Please go to the URL: http://sawhney.kellogg.northwestern.edu. Create your student profile. Follow instructions in syllabus for first class assignment. |
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1. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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TITLE : |
ED./DATE : |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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COURSE #:D66 |
SECTION: 61 |
COURSE NAME: Marketing Strategy |
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INSTRUCTOR: Julie N. Hennessy |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : NONE |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Carpenter, Glazer and Nakamoto |
PUBLISHER : Addison Wesley |
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TITLE : Readings in Market Driving Strategies: Toward a New Concept of Competitive Advantage |
ED./DATE :1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Jean Claude Larreche and Hubert Gatignon |
PUBLISHER : South-Western College Publishing |
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TITLE : Markstrat 3- The Strategic Marketing Simulation |
ED./DATE :1998 |
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COURSE #: D67 |
SECTION: 62 |
COURSE NAME: International Marketing |
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INSTRUCTOR: Robert V. Kozinets |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : Read Textbook Chapter 1 (including the appendix) and the two short articles "Globalization: not a one-way street..." and "Perspective America finds its customer…". |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Warren J. Keegan and Mark C. Green |
PUBLISHER : Prentice-Hall |
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TITLE : Principles of Global Marketing |
ED./DATE : 1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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TITLE : |
ED./DATE : |
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COURSE #:D67 |
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INSTRUCTOR: Philip Kotler |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : Read Chapter 1 of Principles of Global Marketing. Also think about a product or service that is produced in one country that might be profitably introduced into another country. Be specific. You will eventually work in small teams to prepare a detailed marketing plan to support a successful launch of the team’s chosen product. |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Warren J. Keegan and Mark |
PUBLISHER : Prentice Hall |
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TITLE : Principles of Global Marketing |
ED./DATE : 1997 |
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2. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Robert D. Buzzell, John Quelch & Chris Bartlett |
PUBLISHER : Addison Wesley |
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TITLE : Global Marketing Management: Cases and Readings |
ED./DATE :1995 |
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COURSE #:E12 |
SECTION: 81 |
COURSE NAME: Advanced Topics in Marketing |
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INSTRUCTOR: Philip Kotler |
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CASEPACK (YES or NO?) : YES |
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FIRST ASSIGNMENT : Read Chapters 1,2, and 3 of Services Marketing |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Christopher Lovelock |
PUBLISHER : Prentice-Hall |
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TITLE : Services Marketing |
ED./DATE : Latest (1996) |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
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TITLE : |
ED./DATE : |
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COURSE #: G11B |
SECTION: 81 |
COURSE NAME: Mktg Nonprofit |
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INSTRUCTOR: Richard Honack |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT : Read Kotler/Andreasen-Chapters 1,2,3,11 |
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1. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Kotler/Andreasen |
PUBLISHER : Prentice Hall |
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TITLE : Strategic Marketing for Non-Profit Organizations |
ED./DATE : 5th , 1996 |
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2. TEXT -- REQUIRED or RECOMMENDED? : Required |
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AUTHOR : Kotler |
PUBLISHER : Prentice Hall |
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TITLE : Marketing Management |
ED./DATE : 9th 1997 |
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COURSE #: G13 |
SECTION: 81 |
COURSE NAME: Internet Marketing |
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INSTRUCTOR:Patrick Duparq |
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CASEPACK (YES or NO?) Y |
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FIRST ASSIGNMENT :See syllabus and online website |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Nicholas Negroponte |
PUBLISHER :KNOPM |
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TITLE :Being Digital |
ED./DATE : |
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2. TEXT -- REQUIRED or RECOMMENDED? : |
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AUTHOR : |
PUBLISHER : |
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TITLE : |
ED./DATE : |
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COURSE #: G16 |
SECTION: 81 |
COURSE NAME: Cntxt Inq & Cons Exp |
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INSTRUCTOR: John F. Sherry, Jr. |
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CASEPACK (YES or NO?) Yes |
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FIRST ASSIGNMENT :Read chapters 1 and 2 of Lofland book. |
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1. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Lofland & Lofland |
PUBLISHER : |
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TITLE :Analyzing Social Settings |
ED./DATE :1995 |
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2. TEXT -- REQUIRED or RECOMMENDED? :Required |
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AUTHOR :Hine |
PUBLISHER : |
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TITLE :The Total Package |
ED./DATE :1995 |
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3. Text – Required |
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Autor: Tenner |
Publisher |
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Title: Why Things Bite Back |
Ed./Date: 1995 |
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4. Text – Required |
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Author: Norman |
Publisher |
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Title: The Design of Everyday Things |
Ed./Date: 1988 |
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