COURSE #: 430 |
SECTION: 71 |
COURSE NAME: Marketing Management |
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INSTRUCTOR: Philip Zerrillo |
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CASEPACK (YES or NO?): Yes |
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FIRST CLASS ATTENDANCE IS MANDATORY |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Pearson-Prentice-Hall |
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TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
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COURSE #: 430 |
SECTION: 72 |
COURSE NAME: Marketing Management |
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INSTRUCTOR: Philip Zerrillo |
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CASEPACK (YES or NO?): Yes |
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FIRST CLASS ATTENDANCE IS MANDATORY |
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1. TEXT -- REQUIRED or RECOMMENDED? Required |
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AUTHOR: Philip Kotler and Kevin Keller |
PUBLISHER: Pearson-Prentice-Hall |
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TITLE: Marketing Management |
ED./DATE: 12th edition/2006 |
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COURSE #: 450 |
SECTION: 71 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Professor Vincent Nijs |
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FIRST CLASS ATTENDANCE: Mandatory |
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FIRST ASSIGNMENT: Please read Chapters 1 & 3 of the textbook. Be prepared to discuss the article “Backward Market Research” by Andreasen. |
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CASEPACK (YES or NO?): Yes |
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TEXT -- REQUIRED or RECOMMENDED?: Required |
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AUTHOR: Aaker, Kumar, and Day |
PUBLISHER: John Wiley & Sons Inc. |
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TITLE: Marketing Research (with SPSS Student Version) – ISBN 978-0-470-05076-7. You will need to get the book bundled with the SPSS Student Version at the Kellogg Bookstore. |
ED./DATE: 9th |
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COURSE #: 450 |
SECTION: 72 |
COURSE NAME: Research Methods in Marketing |
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INSTRUCTOR: Yi Qian |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: First class is mandatory. |
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1. TEXT: REQUIRED |
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AUTHOR: Aaker, David A., V. Kumar, and Gearoge S. Day |
PUBLISHER: John Wiley and Sons Inc. |
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TITLE: Marketing Research |
ED./DATE: 9th Edition/2007 |
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2. TEXT: RECOMMENDED – None |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 454 |
SECTION: 71 |
COURSE NAME: Advertising Strategy |
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INSTRUCTOR: Derek Rucker |
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CASEPACK (YES or NO?) YES |
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FIRST ASSIGNMENT: First Class NOT mandatory Please Complete the following survey online by March 30th, 2008: http://kellogg.qualtrics.com/SE?SID=SV_55t2xhgeR4IsXsw&SVID=Prod Please Read Chapter 1 in the course packet. The 7UP and Hallmark cases should be read for the first week. |
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1. TEXT -- REQUIRED or RECOMMENDED?: NONE |
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AUTHOR: |
PUBLISHER: |
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TITLE: |
ED./DATE: |
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COURSE #: 466 |
SECTION: 71 |
COURSE NAME: Marketing Strategy |
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INSTRUCTOR: Lakshman Krishnamurthi |
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CASEPACK (YES or NO?): Yes |
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FIRST ASSIGNMENT: 1. Attendance is MANDATORY for the first TWO classes, April 1 and April 8, 2008. 2. Read the material assigned for the first class meeting. 3. Please check the Marketing Department web page/Faculty & Research/Krishnamurthi/courses/Marketing Strategy for any updates and the Blackboard later after you register for my class. 4. Note: the first MKT 466 class is on Tuesday, April 1, 2008. 5. The class on Tuesday, May 20 is rescheduled for Friday, May 23 |
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1. TEXT: REQUIRED |
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AUTHOR: Jean-Claude Larreche, Hubert Gatington, and Remi Triolet |
PUBLISHER: StratX International |
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TITLE: Markstrat Online (with software) |
ED./DATE: 2003 |
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2. TEXT: RECOMMENDED |
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AUTHOR: Walker and Mullins |
PUBLISHER: McGraw Hill/Irwin |
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TITLE: Marketing Strategy |
ED./DATE: 6th Edition, 2008 |
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